12 finished slides

Investor pitch deck

A full seed round deck for an imaginary freight software company, written the way investors expect to read it. Every number, chart and slide order here is deliberate, so you can judge the structure on real content.

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The full deck

Every slide as it was built, in order. All the content was written for this example, so the structure can be judged on real numbers rather than placeholder text.

Photograph of a modern freight truck depot at dawn, rows of clean white trailers, wet asphalt reflecting a soft orange sky, wide editorial composition, calm and premium, no text, no logos — Slide 1 of 12

Agenda

What we will cover

The empty leg

Why a sixth of every mile a carrier drives earns nothing.

What we built

Return loads matched before the truck leaves the yard.

Traction so far

18 carriers, 2,400 trucks and $1.9M in annual recurring revenue.

How we sell it

Per truck pricing that pays for itself on one recovered load.

The raise

A $6M seed to reach 8,000 trucks and profitability in 2028.

Slide 2 of 12

The empty leg problem

Freight moves one way. The truck still has to come home.

A sixth of every mile

ATRI put the industry average for empty miles at 16.7 percent in 2024. On long haul lanes carriers routinely run above 20 percent.

$30,000 a truck, a year

Fuel, wages and wear on miles nobody pays for. For a 200 truck fleet that is six million dollars of pure cost every year.

Load boards came too late

By the time a dispatcher searches a board, the truck is already rolling home and the good return loads are gone.

The data sits unused

Every carrier already knows where its trucks will be. That schedule never reaches the shippers who need those lanes.

Slide 3 of 12

Photograph of a quiet freight dispatch office at first light, empty desks with route monitors glowing, warm daylight through venetian blinds, documentary style, no readable text on screens, no logos — Slide 4 of 12

The market we serve

Mid-size carriers running 50 to 500 trucks, the segment large software ignores.

31,400

US carriers in our range

Fleets of 50 to 500 trucks, big enough to have dispatchers, small enough to lack analysts.

$1.9B

Annual software spend

What those carriers already pay for dispatch, telematics and load sourcing tools.

16.7%

Average miles run empty

The industry benchmark we are paid to reduce, measured per lane per carrier.

Slide 5 of 12

How Lumen works

Three steps, all inside the dispatcher's existing screen.

Connect

Day one

A read-only link to the carrier's transport management system. No migration, no new logins, live in an afternoon.

Match

Every booking

The moment an outbound load is booked, Lumen searches committed shipper volume for a return leg on that lane.

One click

The dispatcher sees one priced option with pickup time and margin. Accept and the load lands back in their system.

Empty miles down 4.8 points across live fleets

Measured over the first 90 days

Slide 6 of 12

Traction

Annual recurring revenue in millions of dollars, from first paid carrier to today.

ARR

Slide 7 of 12

How we charge

A flat monthly fee per active truck, billed to the carrier, no revenue share.

Pilot

for 60 days

One lane, one dispatcher, measured against your own baseline.

Up to 25 trucks

Read-only TMS link

Weekly empty mile report

No card required

Start a pilot

Fleet

$29

per truck, monthly

The standard plan for carriers running 50 to 200 trucks.

Unlimited dispatchers

Return leg matching

Lane level pricing

Email and phone support

Most carriers

Network

$24

per truck, monthly

For fleets above 200 trucks, with shipper commitments included.

Committed shipper volume

Multi terminal planning

API access

Named account manager

Talk to sales

Broker

Custom

annual contract

Brokerages placing our matches across carriers they manage.

Multi carrier view

Margin controls

Settlement export

Onboarding included

Slide 8 of 12

How carriers solve this today

Every alternative asks the dispatcher to go looking. Lumen brings the load to them.

Load boards

Timing

Searched after the truck is already empty and heading home.

Price

Spot rates, bid down by whoever is closest and most desperate.

Result

A dispatcher spends an hour per truck and still takes the cheap load.

Brokers

Timing

Depends on the relationship and who picks up the phone.

Price

A margin cut on every load, invisible to the carrier.

Result

Coverage improves, but the carrier never sees the true lane rate.

Lumen

Timing

Matched at booking, before the outbound truck has left the yard.

Price

Committed shipper volume, priced per lane, no revenue share.

Result

Empty miles fall by about five points and the dispatcher does nothing extra.

Slide 9 of 12

The people behind it

Priya Raman, CEO

Ten years in carrier operations, ran dispatch for a 900 truck fleet before founding Lumen.

Daniel Ochoa, CTO

Built routing and pricing systems at a national brokerage, holds two patents in lane matching.

Grace Whitfield, Revenue

Sold transport software to mid-market carriers for eight years, closed our first twelve accounts.

Tom Beaumont, Data

Freight economist, published the lane elasticity model our pricing engine is built on.

Advisor: Marta Reyes

Former COO of a top twenty truckload carrier, guides our operations and pilot design.

Advisor: Sam Iyer

Led logistics investments at two growth funds, advises on pricing and go to market.

Slide 10 of 12

The ask

Raising a $6M seed

$6M

24 months of runway

Category	Amount	%	Purpose
Product and engineering	$2.7M	45%	Matching engine, three more TMS integrations
Go to market	$1.8M	30%	Six account executives across four freight corridors
Shipper network	$0.9M	15%	Committed volume from regional shippers
Operations and reserve	$0.6M	10%	Finance, compliance and contingency
Allocation across 24 months, reviewed with the board each quarter.

Slide 11 of 12

Every empty mile is a paid mile waiting

This raise takes Lumen from 2,400 trucks to 8,000 and to breakeven in early 2028. We would like you on the cap table.

priya@lumenfreight.example

Slide 12 of 12

What makes this deck work

The problem carries a number

The empty mile problem is stated with the industry benchmark and the cost per truck, so the market size later feels earned rather than claimed.

Traction is one chart

Five quarters of revenue on one axis. No cumulative tricks, no second metric competing for attention.

The ask is specific

The amount, the runway it buys and a table showing where every dollar goes, which is the slide investors screenshot.

Questions people ask

How many slides should an investor pitch deck have?

Ten to twelve for a seed round. This example uses twelve: cover, agenda, problem, solution, market, product, traction, model, competition, team, the ask and a close.

What order should the slides go in?

Problem, solution, market, product, traction, model, competition, team, ask. Investors read decks in that order and reordering it makes them hunt.

Do I need a financial model in the deck?

No. One traction chart and a use of funds table are enough. Detailed models belong in the data room, not the deck.

Can I edit this deck after generating it?

Yes. Every slide opens in the builder where you can change text, swap templates, replace images and export to PowerPoint or PDF.

Make yours in about a minute

The button opens the presentation generator with this deck already described. Change the wording to your own business, pick a theme, and edit any slide afterwards.

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The full deck

What makes this deck work

The problem carries a number

Traction is one chart

The ask is specific

Questions people ask

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