Case Study, Brightline Logistics
Customer case study
A logistics case study built around one number, with the before and after table that makes the claim checkable.
The whole document
Every page as it was built, in order. All the wording, figures and tables were written for this example, so the structure can be judged on real content.
What makes this document work
Three numbers up front
Delay, accuracy and payback, before any story. A reader decides in five seconds whether to keep going.
The cause is named
Eleven kilometres of walking a shift. Without the cause, the results read as luck.
It ends with transferable advice
Four lines a reader can apply to their own site, which is what gets the study shared.
Questions people ask
What makes a good case study?
One clear result, the cause behind it, what changed, and numbers a reader can check.
How long should it be?
Two to three pages. Long enough for the numbers, short enough to read before a meeting.
Do I need permission for the numbers?
Yes. Get written approval from the client for both the figures and the quote.
Should it end with a sales pitch?
No. End with what the reader can use. The pitch is the study itself.
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