Website Rebuild Proposal, Harbourline Physio

Business proposal

A fixed price proposal from a studio to a clinic, written the way a buyer reads one: the number first, then what they get for it.

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The whole document

Every page as it was built, in order. All the wording, figures and tables were written for this example, so the structure can be judged on real content.

Harbourline Physio books 240 appointments a week, and roughly a third of them still arrive by phone because the current website cannot show live availability. This proposal covers a rebuilt website and an online booking flow that reads from your practice management system, delivered in ten weeks for a fixed fee of $38,400 plus GST.

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Eight pages rebuilt: home, services, our team, hydrotherapy, fees and rebates, contact, new patient information, and a blog index. Written to your existing brand, with photography direction included but photography itself excluded.
A booking flow that reads live availability from Cliniko, filters by practitioner and service, and writes the appointment back. Includes email and SMS confirmation, cancellation, and a waitlist for cancelled slots.
Existing copy reviewed and rewritten where it is out of date, migrated into the new site, with a redirect map so current search rankings are not lost.
Two ninety minute sessions for reception and practice management, plus a written guide covering how to add a practitioner, change fees, and publish a post.

Invoicing is 40 percent on acceptance, 40 percent at design sign off, and 20 percent on launch. Payment terms are 14 days. The fee is fixed for the scope above; anything added during the project is quoted before work starts.

On final payment, all design files, content and code are owned by Harbourline Physio. We keep the right to show the work in our portfolio.
Defects reported within 90 days of launch are fixed at no charge. This covers faults in what we built, not changes to third party systems or new requests.
This proposal is valid for 30 days from the date on the cover. After that, availability and pricing are confirmed again.

Sign below and we will hold the first discovery session in the week beginning 1 September, with launch landing before the December break.

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What makes this document work

The price is on page one

Fee, duration and warranty sit in three boxes under the summary, so nobody has to hunt for the number.

It proves it listened

A whole section repeats the client problem in their own numbers before any solution is offered.

Exclusions are stated

A short callout says what is not included, which is what stops the argument later.

Questions people ask

What should a business proposal include?

A summary with the price, what you understood about the problem, the scope, a timeline, an itemised cost, terms and a way to accept it.

How long should it be?

Long enough to be specific and short enough to be read. This example runs about four pages.

Should the price be itemised?

Yes. A single number invites a discount request; a table invites a conversation about scope.

Can I send it for signature?

Yes. The signature block at the end can be sent for e-signature straight from the builder.

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