Dressmark Seed Extension

Healthtech pitch deck example that shows evidence before growth

Dressmark is a phone camera app that scores chronic wounds for home nurses and flags the ones that need a clinician. The deck gives the 140 patient pilot its own slide and the regulatory pathway its own timeline, because those two slides are what a health investor forwards to their clinical advisor.

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SEED EXTENSION · 2026

Wound Monitoring

From a Phone Camera

DRESSMARK

Dressmark scores chronic wounds from photos taken on home visits and flags the ones that need a clinician.

HELEN MARSH

FOUNDER, NURSE PRACTITIONER

SEPTEMBER 2026

Slide 1 · cover · A quiet typographic cover. The claim is clinical, so the design stays out of the way.

THE PROBLEM

Home nurses treat 450,000 chronic wounds a year in our first market, and more than a quarter of the ones that need a clinician are flagged late.

FOUR FACTS

Treated at home

450,000 chronic wounds are managed by home nursing services each year.

Nine visits

The average wound takes 9.1 visits before a needed escalation is caught.

28% flagged late

More than one in four escalations happen after the wound has deteriorated.

$1.2B a year

The annual cost of chronic wound care in our first market alone.

02

Slide 2 · intro · The problem stated once, then four facts underneath it as receipts.

01

Capture on any phone

A nurse photographs the wound with the phone they already carry. Nothing new in the kit bag.

02

Score every visit

Each photo is scored 0 to 10 against the wound history, in under a minute, on every visit.

03

Escalate the same day

Wounds trending down are flagged to a clinician that day, with the photo series attached.

03

Slide 3 · pillars · The product in three panels: capture, score, escalate. No screenshots needed to follow the flow.

Pilot results

n = 140 patients across 3 services over 16 weeks, before and with Dressmark.

07142128
Late escalations (%)
Visits to healing
Nurse minutes per wound
Before
With Dressmark

04

Slide 4 · metrics · The pilot on one slide with n, sites and duration beside the bars, so 28% to 9% is checkable.

Regulatory pathway

Five dated milestones. The first two are lodged, not planned.

Jul 2026

TGA Class IIa application lodged with the full technical file.

Oct 2026

ISO 13485 quality system audit booked with our certification body.

Q1 2027

ARTG inclusion targeted, opening sales to Australian services.

Q2 2027

FDA 510(k) pre-submission meeting on the US pathway.

Q4 2027

CE mark under the EU MDR for European home care groups.

05

Slide 5 · timeline · The regulatory pathway as five dated milestones, two of them already lodged.

Reimbursement

Who pays today, and who pays under the proposed remote monitoring item.

Dimension
Visit based funding
Remote monitoring item
Who pays
State home care programs
Same programs, new item
Per patient per month
$540 in visit costs
$380 visits plus $45 item
What triggers payment
A nurse at the door
A reviewed wound score
Covers photo review
No
Yes, up to weekly
Status
Current state
Item application filed
Both columns describe the same twelve week course of care for one patient.

06

Slide 6 · comparison · Reimbursement today against the proposed remote monitoring item, dimension by dimension.

Pipeline by stage

14 home nursing services in contract discussions, weighted toward paid stages.

Signed 2Pilot 4Proposal 5First meeting 3

14%

Signed

Two services live under annual contracts.

29%

Pilot

Four services running the 16 week pilot now.

36%

Proposal

Five proposals priced and with procurement.

21%

First meeting

Three services met within the last month.

07

Slide 7 · metrics · The pipeline as a donut by stage, so 14 services in talks reads as a distribution, not a claim.

Where it plugs in

Dressmark feeds the systems a home nursing service already runs, so no team changes its tools.

WOUND RECORD
CARE TEAM
FUNDING
PHOTOS
ALERTS
CLAIMS
Dressmark

Nursing software

Scores write back to the visit note in the two biggest rostering systems.

GP referral

Escalations arrive as a referral with the photo series attached.

Pharmacy

Dressing scripts follow the score, cutting waste on healed wounds.

Telehealth

A flagged wound can go to a video review before anyone drives.

Dressing suppliers

Usage data helps services order what the caseload actually needs.

Data registry

De-identified outcomes feed the national wound registry.

08

Slide 8 · diagram · Six integration points around one hub: Dressmark sits inside the visit workflow, not beside it.

Team and advisors

Helen Marsh, founder

Nurse practitioner in wound care for 14 years. Ran the home wound service whose escalation delays became this company.

Jae Park, CTO

Computer vision engineer. Built defect detection systems in manufacturing before moving to clinical imaging.

Clinical advisor

A vascular surgeon who chairs the escalation threshold review and co-authored the pilot protocol.

Regulatory advisor

Twenty years in medical device submissions. Owns the TGA, FDA and CE sequencing on slide five.

09

Slide 9 · checklist · Founder, CTO and two advisors as text cards, each with the credential that earns the seat.

The ask

Runway to ARTG inclusion plus 12 months of commercial proof.

$5M

to fund the study, the listings and the first sales team

40%

Clinical study

A 600 patient randomised study across 8 services, powered to anchor reimbursement and the US clearance.

20%

Regulatory

ARTG inclusion, the 510(k) pre-submission and the CE technical file, run by our regulatory advisor.

40%

Commercial

Four clinical sales leads and onboarding support for the 14 services already in the pipeline.

10

Slide 10 · investment · The ask is sized to a named event: ARTG inclusion plus 12 months of selling, not a round size.

Ask for the pilot report.

The full 140 patient dataset, protocol and service feedback, shared under NDA.

Request it: helen@dressmark.example

11

Slide 11 · closing · One ask, not a contact wall: request the pilot report, because that is what gets forwarded.

The structure

What each slide is doing, so you can reuse the order even with different content.

Slide 1cover
A quiet typographic cover. The claim is clinical, so the design stays out of the way.
Slide 2intro
The problem stated once, then four facts underneath it as receipts.
Slide 3pillars
The product in three panels: capture, score, escalate. No screenshots needed to follow the flow.
Slide 4metrics
The pilot on one slide with n, sites and duration beside the bars, so 28% to 9% is checkable.
Slide 5timeline
The regulatory pathway as five dated milestones, two of them already lodged.
Slide 6comparison
Reimbursement today against the proposed remote monitoring item, dimension by dimension.
Slide 7metrics
The pipeline as a donut by stage, so 14 services in talks reads as a distribution, not a claim.
Slide 8diagram
Six integration points around one hub: Dressmark sits inside the visit workflow, not beside it.
Slide 9checklist
Founder, CTO and two advisors as text cards, each with the credential that earns the seat.
Slide 10investment
The ask is sized to a named event: ARTG inclusion plus 12 months of selling, not a round size.
Slide 11closing
One ask, not a contact wall: request the pilot report, because that is what gets forwarded.

How to adapt this deck

A physical device swaps the three product panels for a build and unit cost story and doubles the regulatory line in the ask. If you have no pilot yet, do not fake the evidence slide: replace it with the study design you will run, powered and dated, and move it directly before the ask so the raise visibly funds the proof. A US first company reverses the timeline, putting the 510(k) milestones before the TGA and CE ones; the slide works in any order as long as two of the five milestones are already underway.

Which pitch deck do you need?

The investor pitch deck example holds the general structure and the seed pitch deck example covers the round mechanics. Among the industry set, the climate tech example shares this page’s evidence first logic, while the SaaS and fintech examples lead with revenue metrics a clinical company will not have yet.

What makes this deck work

The pilot slide states n, sites and duration

Slide four shows late escalations falling from 28% to 9%, visits to healing from 9.1 to 7.4 and nurse minutes from 14 to 6, and prints n = 140 patients, 3 services, 16 weeks in the framing line. With the sample stated beside the bars, the claim is checkable rather than promotional.

The regulatory timeline has dates, and two are behind it

Five milestones run from a TGA Class IIa application lodged in July 2026 to a CE mark in Q4 2027. The first two are lodged and booked rather than planned. A pathway slide where something has already happened reads completely differently from one that is all intention.

The ask is sized to an event, not a round

The $5M closing slide allocates 40% to a 600 patient study, 20% to regulatory and 40% to commercial, with runway defined as ARTG inclusion plus 12 months. Tying the raise to a named regulatory event tells the investor exactly what the next round will be priced on.

Questions people ask

What is different about a healthtech pitch deck?

Three slides most decks never need: clinical evidence, a regulatory pathway and reimbursement. This example gives each its own slide, in that order, before the pipeline. Everything else, team, market and ask, keeps the standard shape so the unusual slides get the attention.

How do I present pilot data without over-claiming?

State n, the number of sites and the duration on the same slide as the results, use before and after values rather than percentages of percentages, and skip p-values unless a statistician produced them. Dressmark shows 28% to 9% with n = 140 across 3 services over 16 weeks, and calls it a pilot, not a trial.

Where does the regulatory pathway go in the deck?

Straight after the evidence. Slide five of eleven here. The evidence slide earns belief in the product, and the pathway slide answers the immediate next question, which is when the product can legally be sold and where. Putting it after the market or the ask makes it look like an afterthought.

Do I need a reimbursement slide?

If anyone other than the user pays, yes. Dressmark compares visit based funding against a proposed remote monitoring item, with who pays, the per patient amount and the payment trigger in three columns. Health investors have watched good products die waiting for a funding item; the slide shows you know that.

How long should a healthtech pitch deck be?

Ten to twelve slides. This one is eleven. In a short slot, keep the evidence bars, the regulatory timeline and the ask; those three carry the argument. The integration diagram and the reimbursement table are for the follow up meeting with the clinical and finance diligence people.

Can the pilot chart be edited after exporting to PowerPoint?

Yes. Horizontal bar charts are among the nine chart kinds the editable PPTX export maps to native PowerPoint charts, so a clinical advisor can retype the values or restyle the axes in their own tools. The plain PPTX and PDF exports render slides as images instead.

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