Real work, made with OneCraft
1256 finished pieces you can read end to end: whole pitch decks, flyers with real prices on them, documents with their clauses written out, forms with every field explained, and videos with the script that made them. Start your own from any of them.
Presentation examples
Every slide in order, including the charts, the pricing tables and the ask. These are written for imaginary but plausible businesses, so the structure is worth copying even when your numbers differ.
3 year business plan presentation with a revenue bridge
A 3 year business plan presentation has to prove to a board that the end number is built from named drivers the business can control, and that it can hire the people and protect the margin to get there. Ostrolea Facilities, an invented Melbourne cleaning company, bridges FY26 revenue of $24.0M to $38.0M in FY29 in five steps, then shows the headcount, margin and assumptions behind each one.
A spacetech pitch deck with a launch timeline
A spacetech pitch deck has to prove that customers will pay for the data before the hardware is in orbit, and that the launch dates are fixed rather than hoped for. Orbitfarm, an invented earth observation company for cropping, does both with 2.2 million dollars of signed data contracts and a five date timeline.
Accelerator application deck
The deck that goes in with an accelerator application, before anyone has met you. This one is for Chalkline, an invented Leeds company selling reading intervention software to primary schools. It follows the ten slide order 500 Global publishes for its own applicants, and it carries the two things no investor deck contains: progress since founding as its own slide, and a straight list of what the founders want out of the programme. There is no ask slide, because the terms are already public.
Agency portfolio deck
Eleven slides from Thistlewood Studio, an invented six person wayfinding and environmental graphics studio in Melbourne. Portfolio advice from working designers converges on one point: five strong projects beat twenty scattered ones, and the process is more interesting to a client than the finished image. So this deck shows three projects, goes deep on one, and publishes the outcome that moved less than the studio hoped.
Agtech pitch deck example with numbers that reconcile
An agtech investor has been shown a water saving before and has learned to ask what it was measured against. Furrow Sense is invented, and every number in its ten slides ties back to one of three things: farms, hectares or the fee per hectare.
AI startup pitch deck example with the inference cost shown
An investor looking at an AI company in 2027 has one question the pitch has to answer without being asked, which is what a model call costs and who pays for the humans behind it. Kerbtally is invented, and its eleven slides put inference on its own bar and count the review team inside gross margin.
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Slide examples
Each page shows one finished slide from a real template, filled in for an invented but plausible business, with its content written out, when that layout is the right choice and what to swap it for.
3C analysis slide with three facts in every corner
A 3C analysis slide is useful when each corner holds facts the room can test, so the strategy that follows is visibly built on them. This one prepares Solvane Translation, a fictional agency, for its move into legal translation in 2027.
4P marketing mix slide with a number on every P
A 4P marketing mix slide works when each P states the decision that was made and the number that proves it, rather than a definition of what price or place means. This one sets out the March 2027 launch of Supperwick, a fictional meal kit service in two regional cities.
5C analysis slide for a fourth clinic decision
A 5C analysis slide sweeps the business, its patients, its rivals, its partners and the wider climate in one view, so an expansion decision is tested against all five at once. This one supports Brackenlea Physio, a fictional practice group weighing a fourth clinic in 2027.
About us slide for a coffee roaster
An about us slide answers the questions a new audience has about an organisation in one place: when it started, how big it is, what it does and for whom. This one introduces Saltbrae Coffee Roasters, a fictional wholesale roaster, in a 45 word paragraph beside a photograph of a cup of coffee.
AIDA slide mapping each campaign channel to a stage
An AIDA slide sets out a campaign as four stages, attention, interest, desire and action, so the team can see which channel moves people from one stage to the next and how many are left at each. This one covers the autumn membership campaign of Emberlow Fitness, a fictional gym group.
All hands agenda slide with questions in the last slot
An all hands agenda slide shows the whole company what the meeting will cover and in what order, so people know when the part that affects them is coming and that there will be time to ask questions. This one runs the March all hands at Brindell Ledger, a fictional accounting software company, in six colour bars.
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Flyer examples
Each page carries three different flyers for the same job, three templates and three colour themes with their own copy, so you can pick a direction rather than judge one layout in isolation.
Accounting services flyer for a suburban tax and bookkeeping practice
Somebody choosing an accountant from a flyer is choosing on two things, what it costs and whether the practice is legitimate, so each of these prints fixed prices and a registered tax agent number. They are for Ledger & Lane, a fictional three accountant practice above a bakery, and they cover the July to October tax season and the monthly work that follows it.
App launch flyer
Paddock Run maps roadside stalls and farm gates and shows only the ones a grower has marked open in the past day. Its launch flyers avoid the two things app posters usually do, which are showing a screenshot nobody can read at arm’s length and promising a feature list. Instead: one flyer explains the rule that makes the map trustworthy, one announces the release, and one lists in order every piece of data the app asks for.
Appliance repair flyer with a call out fee and the makes fixed
An appliance repair flyer is read with a broken washing machine full of water, so it has to promise speed and say what the visit costs. These three designs for Drumspin Appliance Repairs, a fictional Sydney business, promise "fixed today or the call out is free", print the $89 call out credited to the repair and show which makes they fix.
Architect flyer with a fixed fee concept stage
An architect flyer has to make the first step of a building project feel affordable and safe, because most people fear an open ended fee more than the build. These three designs for Dolerite and Line Architects, a fictional practice in Hobart TAS, offer concept design for $4,800 fixed, list the fee for each later stage, promise help with council approval and print the Board of Architects of Tasmania registration number.
Back to school flyer
January is eleven working days long for a schoolwear shop and every one of them is spent measuring children. Wattlebank Schoolwear in Prospect advertises that fortnight three ways: a photo led sheet that tells families to book a fitting time and what happens at each year level, a checklist of the three things to bring so the visit takes twenty minutes, and a plain page that sets out the lay-by and exchange terms before anyone pays a deposit.
Bathroom renovation flyer with three package tiers
A bathroom renovation flyer has to replace "it depends" with a price range, a time frame and one person to deal with, because those are the three things that stop people starting. These three designs for Wrenwater Bathrooms, a fictional Melbourne builder, offer three fixed price tiers at $12,000, $18,000 and $26,000, a full renovation in 10 working days, and a named site lead.
Poster examples
Every poster here is a whole A0 board, read the way a conference reader reads one: the finding first, then the abstract, the method as a labelled protocol, the figures with their captions, and the references. The studies are invented, the structure is how the field actually writes them.
Agriculture research poster example
A variety trial poster is read table first, because a grower wants the ranking and the agronomist wants the spread. This A0 landscape board puts an eight row results table across the middle, with yield, protein and lodging for each variety, and keeps the method and the caveats on either side of it.
Anthropology research poster example
Fourteen months of participant observation at a weekly produce market, laid out as an A0 portrait board in a journal style two column grid. The board treats ethnography the way a journal does: abstract, site, method, findings and discussion, with the counts a reader can check.
Archaeology research poster example
Nine shell middens dated along four kilometres of coastal dune, laid out on an A0 portrait board with a numbered rail running down the left. The rail turns the board into a reading order, so a visitor who starts at node one finishes at the conclusion without being told where to go.
Architecture research poster example
An architecture poster that reports a measured building has to open with the question, because the reader has to know what was being compared before the photographs they expect fail to appear. This board puts the question in a title panel down the left, then walks 24 classrooms, three window designs and twelve months of readings across the remaining columns.
Astronomy research poster example
Six months of photometry on 140 candidate variable stars, laid out as an A0 portrait showcase board with two figures set into a three column grid. The board answers the question a small observatory asks each season: what fraction of somebody else catalogue can a 0.4 metre telescope actually resolve.
Biomedical engineering research poster example
A biomedical engineering research poster for a device test is an agreement study: how close is the new sensor to the reference, and where does it fail. This A0 landscape board tests a wearable heart rate patch in 40 volunteers, 72,000 paired readings, with a hero line chart of error by activity and the patch within 5 bpm on 96% of exercise readings.
Document examples
Proposals, agreements, invoices, policies and reports, each written the way the trade writes them and laid out on real A4 pages. Nothing is summarised, so you can judge the wording before you use it.
30 60 90 day plan template with one measure per phase
The first ninety days are a plan for learning, then building, then leading, and the plan fails when every phase has ten goals and no measure. This one gives each phase a page, four to five actions, the people to meet and one number that says the phase worked.
Abandoned goods notice template with inventory and disposal date
An abandoned goods notice template tells a former tenant what they left behind, where it is stored, what it costs and the date after which it will be sold or disposed of. In New South Wales the notice period depends on the value of the goods, so the inventory with estimated values is what decides the deadline.
Abandonment of employment letter with every contact attempt listed
An abandonment of employment letter is the written step an employer takes when someone stops coming to work and cannot be reached. It has to record the absences and every attempt at contact, give a fair deadline, and say what may happen without deciding it yet, because an Australian employer that treats silence as a resignation can end up defending a dismissal.
Acceptable use policy template with an honest monitoring notice
An acceptable use policy has to say which systems it covers, what staff may and may not do with them, what the organisation monitors, and what happens when the rules are broken. This four page policy for a 28 person accounting firm holding records for 1,900 clients does that, with a monitoring table that says what is logged, for how long, and what is never watched.
Acceptance of resignation letter with the last day and final pay
An acceptance of resignation letter confirms the date employment ends and tells the departing employee exactly what they will be paid and what they need to hand back. Done well it settles every practical question in one page, so the last four weeks are about handover rather than queries to payroll.
Affidavit template with numbered paragraphs, exhibits and a jurat
An affidavit is sworn evidence, so it has to identify the case, say who is giving the evidence, set out what they saw in numbered paragraphs, and end with a jurat signed in front of an authorised person. This two page example is an independent witness to a car park collision, with three photographs and documents marked as exhibits.
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Proposal examples
Each example is a whole proposal, quote or invoice for an invented but plausible business, with the pricing table, the optional extras, the deposit and the terms laid out the way the client sees them.
App development quote for a studio booking app
An app development quote names the screens, the platforms and the rules the app must follow, then prices each stage so the client can see where the money goes. This three page quote from a Sydney studio to a group of fitness studios prices a first version for iPhone and Android at $55,500 plus GST, with push campaigns and monthly maintenance as options.
Bookkeeping services proposal with a catch up, payroll and BAS
A bookkeeping services proposal should separate the one off catch up from the monthly fee, price payroll by the person, and say who lodges what. This example from a Hobart BAS agent to a physiotherapy practice prices the catch up and first month at $3,048 plus GST, then about $1,000 a month plus the quarterly activity statement.
Catering quote example priced per guest
A catering quote should price the food per guest, show staff and equipment as their own lines, and set the date final numbers are due. This example from a Sydney caterer prices a 60 guest garden party at $6,740 including GST, with the guest count adjustable from 40 to 80 and two extras the host can add.
Cleaning services quote for a medical centre, priced per visit
A cleaning services quote should price the regular clean per visit, list exactly what is cleaned, and say what the cleaners will not touch. This example from a Darwin commercial cleaner quotes three evening cleans a week for a medical centre at $2,520 plus GST for the first month, with visits the practice can set to match its opening days.
Coaching package proposal for a six month executive program
A coaching package proposal tells the person paying what the coachee will work on, how progress will be visible, and what stays confidential. This example from an executive coach to a logistics company prices six months for a new operations director at $8,580 plus GST, with the number of sessions editable from 10 to 16.
Copywriting quote for website copy, priced per page
A copywriting quote should price each page or piece separately, say how many rounds of changes are included, and state who owns the words. This example from a Canberra copywriter quotes a small architecture practice's website at $4,390 plus GST, with case studies priced per project so the practice can decide how many to publish.
Form examples
Every form here is finished and readable in full. The field lists come from how these forms are actually written in the trade, not from a template gallery, and each page says why a field is there before you copy it.
360 feedback form
A 360 round fails when raters score a personality instead of a behaviour, and when there is nowhere honest to say they have not seen something. This form asks fifteen behaviours on a frequency scale with a "not seen" column, then three written questions that between them produce the only part of the report anybody rereads. It is conversational, because a rater who meets one grid at a time writes longer answers than one facing three at once.
Abstract submission form
A scientific committee reads three hundred abstracts in a fortnight, without author names, scoring each on the same four parts. This form makes that possible: four boxes with their own character limits, a co-author table that prints in order, and the declarations a committee has to take on trust. It is a classic form, because the four boxes have to be visible together for an author to balance them.
Accelerator application form with traction numbers and a deck
An accelerator reads a hundred applications to shortlist twenty, so the form has to produce numbers that sort and answers that are hard to fake. This sixteen screen form asks for stage, last month revenue, active users, capital raised and a founder table, then a 90 second video pitch recorded in the browser.
Accountant new client form that never asks for a TFN
Half of what an accounting firm needs from a new client is structural, the entity, the ABN, the GST cycle and the software, and the one thing it must not collect in a web form is the tax file number. This sixteen field new client form gets the first list and refuses the second, asking instead how the number will be handed over.
Acupuncture intake form that asks the traditional questions
An acupuncturist needs answers that sound irrelevant to the person giving them, because temperature, thirst, digestion and sleep are read together as a pattern rather than as separate complaints. This fifteen field intake form asks all five of the traditional questions, then screens for the nine things that change how needling is done.
Adventure tour waiver for fitness, medical and evacuation
An adventure tour waiver records that a guest understands the risks of a remote trip, has declared their fitness and health honestly and knows who pays if they need to be evacuated. This one does it for a guided multi day walking company in eleven fields, with a four level fitness rating and an evacuation cost acknowledgement.
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Video examples
Every video here was rendered from a written brief. The page shows the finished MP4, the script scene by scene with timings, the voice and language, and the format it was exported in.
Budgeting app UGC ad example
This budgeting app UGC ad example is a 24 second creator style video built around one screen and one number, with the script and seconds below. A creator admits she had no idea where her money went, shows the weekly view once, says she put away 640 dollars in three months without earning more, and the close is the free plan with no card required. Nothing anywhere promises the viewer the same result.
Countdown offer video example
This countdown offer video example is a vertical flash sale promo told in four scenes, and the script with each scene's seconds is below. Forty eight hours lands as three stacked words, the offer scene stamps 30 percent off with the code TIDE30 on a ticket, the countdown card makes the deadline loom, and the close prints the exclusions in its footer instead of whispering them.
Fashion brand UGC ad example
This fashion UGC ad example is a 29 second creator style video in French for a fictional linen shirt label, with the script, an English gloss and per scene seconds below. The creator ordered two colours because she could not choose, tells you plainly that she sized up, makes free returns the trust beat, and keeps both shirts before the code appears.
Fitness app UGC ad example
This fitness app UGC ad example is a 29 second creator style video where the proof is the app itself, shown twice as real screens, and the script with every scene and its seconds is published below. A creator who has twelve minutes a day shows the session picker that fits the gap and the streak screen that kept her coming back, then closes on the free week.
Gym promo video example
This gym promo video example is a vertical offer video for a fictional 24 hour gym waiving its joining fee for one weekend, with the script and seconds below. A hook question opens it, a member quote with a drawn avatar carries the proof, the countdown makes the deadline physical, and the terms, twelve month plan by direct debit, are spoken in the close instead of hidden in fine print.
Headphones UGC video example
This headphones UGC video example is a 29 second creator style ad written and set in German, with the script, an English gloss and every scene's seconds below. A creator on a loud commuter train turns noise cancelling on, the proof is that the noise is gone, forty hours of battery is the number, and the comparison at the end is with her own old pair, no rival named.
E-signature examples
Each page takes one kind of document and shows the signing side of it: where the fields sit, who signs which one, how each signer proves who they are, and what the finished signed file contains.
Bill of sale e-signature for a sale and its collection receipt
A bill of sale e-signature is really two records: the sale itself and the receipt on collection, which happens on a different day and states a different fact. This six page cafe equipment sale, BS-2026-014 from Fernbank Coffee Roasters to Lantern Lane Cafe, runs as two envelopes on one PDF: the sale signed by both companies in parallel and the receipt signed in person when the goods left Preston.
Consent form e-signature
A consent form e-signature needs two things an ordinary signature does not: proof of who consented and a record of exactly what they agreed to. This two page participant consent for the fictional Marlowe Sleep Study captures both, with six required statement boxes, a six digit emailed code, and an audit trail this page walks through event by event.
Contractor agreement e-signature
A contractor agreement e-signature puts both businesses on one certified file: the contractor accepts first behind a one-time code, and the builder countersigns once the terms are accepted. This page shows the seven page Bellbird Build Co carpentry package from the documents examples signed that way, and then a second run of the same envelope in which the contractor declines, so the decline path here is recorded, not imagined.
Employee handbook acknowledgement e-signature
An acknowledgement only proves something if the whole handbook was in front of the person who signed it. This envelope sends the complete six page Northcote Health Collective handbook, version 3.1, with a one page acknowledgement appended as page 7. Every field sits on that last page and none on the six before it, so the signer scrolls the document they are acknowledging rather than a one page summary of it.
Employment contract e-signature
An employment contract e-signature should leave the new hire's mark on every page that sets a term, not just the last one. This nine page Operations Coordinator contract from Waverley Foods, from the documents examples, shows the employee initialling pages 2 to 8 and signing page 9 from a single drawing, verified by an emailed code, with the employer countersigning only after acceptance and before the Monday 5 October 2026 start.
Freelance contract e-signature
A freelance contract e-signature usually needs exactly one signer: the client, because the freelancer wrote and sent the offer. This page shows the six page Sunday Grain brand identity agreement from the documents examples signed that way, with the client initialling the fee table on page 3, typing her position in the page 6 block, and the certificate of completion explained field by field so a freelancer knows what they are holding.
Website examples
Each example is a complete site or app for an invented but plausible business, shown at phone, tablet and desktop widths as it renders, with the pages and sections it uses.
Art print online store example with a size guide
Print buyers stall on one question: which size will fit my wall? This example for an invented Wollongong photographer answers it with a size guide in the middle of the home page, three plan style cards for A4, A3 and A2 with the price and dimensions, before the second collection of prints.
Bakery menu website with next day pre-orders
A bakery sells out early, and the customers who miss out are the ones it most wants to keep. This one page example for an invented Launceston bakery turns them into pre-orders: order by 2 pm, collect warm from 7 am the next morning, with every loaf, pastry and pie shown with its photo and price.
Barber shop website example built for walk-ins
Nobody reads a barber's website for long. They want the price of a fade, whether the shop is open now and whether to call ahead. This one page example for an invented Newtown barber answers those three in order, then shows the work, and keeps a call button stuck to the bottom of every phone screen.
Boutique hotel website example built in Code mode
A small hotel sells a feeling first and a room second, and its website needs more freedom than a section library gives. This example for an invented Port Fairy guesthouse was built in Code mode as a React site: a full bleed hero, editorial rooms, a breakfast and garden spread and a check availability form.
Brewery website example with a live looking tap list
A taproom website gets one question more than any other: what is on tap this week. This example for an invented Marrickville brewery, built in Code mode, answers it on the home page with styles, strength and schooner and pint prices, then covers the weekly events, opening hours and a functions enquiry.
Burger restaurant menu website built for order ahead
A burger joint's website has one job: get an order in before the customer reaches the queue. This one page example for an invented Newcastle smash burger shop puts the order button in the hero, shows every burger with a photo, and explains pickup in three steps so first timers know what to expect.