Proposal examples
Proposals and quotes, line by line
Each example is a whole proposal, quote or invoice for an invented but plausible business, with the pricing table, the optional extras, the deposit and the terms laid out the way the client sees them.
35 examples, page 1 of 2
App development quote for a studio booking app
An app development quote names the screens, the platforms and the rules the app must follow, then prices each stage so the client can see where the money goes. This three page quote from a Sydney studio to a group of fitness studios prices a first version for iPhone and Android at $55,500 plus GST, with push campaigns and monthly maintenance as options.
Bookkeeping services proposal with a catch up, payroll and BAS
A bookkeeping services proposal should separate the one off catch up from the monthly fee, price payroll by the person, and say who lodges what. This example from a Hobart BAS agent to a physiotherapy practice prices the catch up and first month at $3,048 plus GST, then about $1,000 a month plus the quarterly activity statement.
Catering quote example priced per guest
A catering quote should price the food per guest, show staff and equipment as their own lines, and set the date final numbers are due. This example from a Sydney caterer prices a 60 guest garden party at $6,740 including GST, with the guest count adjustable from 40 to 80 and two extras the host can add.
Cleaning services quote for a medical centre, priced per visit
A cleaning services quote should price the regular clean per visit, list exactly what is cleaned, and say what the cleaners will not touch. This example from a Darwin commercial cleaner quotes three evening cleans a week for a medical centre at $2,520 plus GST for the first month, with visits the practice can set to match its opening days.
Coaching package proposal for a six month executive program
A coaching package proposal tells the person paying what the coachee will work on, how progress will be visible, and what stays confidential. This example from an executive coach to a logistics company prices six months for a new operations director at $8,580 plus GST, with the number of sessions editable from 10 to 16.
Copywriting quote for website copy, priced per page
A copywriting quote should price each page or piece separately, say how many rounds of changes are included, and state who owns the words. This example from a Canberra copywriter quotes a small architecture practice's website at $4,390 plus GST, with case studies priced per project so the practice can decide how many to publish.
Deposit invoice example for an accepted quote
A deposit invoice asks for part of an accepted quote before work starts, and should say which quote it relates to, what share it is, and what is left to pay. This example from an Adelaide joiner to a bakery bills a 40% deposit of $8,228 including GST on a quote for display counters, due on receipt so the timber can be ordered.
Electrical quote example for a switchboard upgrade
An electrical quote should name the work, price parts and labour by line, and say what certificate the customer receives. This example from a Geelong electrician replaces a ceramic fuse board with a new switchboard and eight safety switches for $2,820 including GST, with LED downlights and interconnected smoke alarms as options.
Event planning proposal for a corporate end of year party
An event planning proposal has to show the client the night, the suppliers and the cost per guest, and set the dates by which they must confirm numbers. This example from a Brisbane planner to an engineering firm prices a riverside party for 120 at $31,160 plus GST, with guest numbers the client can set from 90 to 150 and a weather plan written into the terms.
Final invoice example with the deposit deducted and a pay link
A final invoice closes a job: it lists everything delivered, deducts what has already been paid, and leaves one clear amount due. This example from a Melbourne event technology company bills a two day health summit at $44,370 plus GST, shows the $12,100 deposit as paid, and asks for a balance of $36,707 by card or bank transfer.
Freelance invoice example for a sole trader not registered for GST
A freelancer who is not registered for GST sends an invoice, not a tax invoice, and charges no GST, but still needs to quote an ABN so the client does not have to withhold tax from the payment. This example from an illustrator to a book publisher bills $5,180 for a cover, twelve chapter openers, a map and two extra hours, with the licence terms in the notes.
Grant writing proposal on a fixed fee with no success fee
A grant writing proposal should show the organisation what will be written, by when, against which criteria, and make clear the fee does not depend on the result. This example from a regional grant writer to a Landcare group seeking a two year river restoration grant prices the work at $5,350 plus GST, with no success fee and an acquittal report as an option.
Graphic design quote for a brand identity and can labels
A graphic design quote should list each design deliverable, say how many concepts and rounds of changes are included, and state when copyright passes to the client. This example from a Perth studio quotes a logo, brand guidelines and three can labels for a small brewery at $6,150 plus GST, with labels priced per design.
Interior design proposal example for a 1920s home
An interior design proposal for a homeowner has to price the design separately from the furniture, show each stage the client can stop at, and quote in prices that already include GST. This example from a Hobart studio to a family renovating three rooms prices the design at $13,090 including GST, with a styling day and window furnishings as options.
Invoice example for Canada with HST at 13%
A Canadian business registered for GST/HST must charge the rate for the province where the supply is made and show what its customer needs to claim input tax credits. This example from a Toronto user research firm to a credit union in Hamilton bills a usability study at $10,260 with $1,216.80 of HST at 13%, with its GST/HST number, the buyer's name, payment terms and one untaxed pass through line.
Invoice example for the US, from an Oregon business
The US has no federal sales tax and no national rules for what an invoice must contain, so a US invoice is shaped by the seller's state and by what the client's accounts payable team needs. This example from a Portland photography studio to an outdoor retailer bills $9,280 with no sales tax, because Oregon has none, notes the attached Form W-9, and states the image licence and net 30 terms.
Invoice with a late fee: an overdue invoice and its interest
A late fee can only be charged if the client agreed to it before the work, and the invoice should say which term it relies on and how it is worked out. This example from a Sydney printer shows an overdue $4,092 invoice to a real estate agency, quotes the interest clause from the accepted quote, and bills 28 days of interest separately.
Landscaping quote example for a back garden makeover
A landscaping quote should price measurable work by the metre or square metre, so the customer can see how the size of the garden drives the cost. This example from a Perth landscaper prices a back garden with a 12 metre retaining wall, 85 square metres of turf, planted beds and reticulation at $12,900 including GST, with paving and lighting as options.
Marketing retainer proposal example for a twelve month program
A marketing retainer proposal asks a client to commit to a monthly fee for a year, so it has to show what one month buys, what the year is built around and how either side can leave. This example from an Adelaide studio to a Barossa winery prices the year at $48,400 plus GST, with four seasonal content shoots, optional paid social and a fixed deposit for onboarding and the first month.
Painting quote example for an exterior repaint
A painting quote should price preparation on its own, measure the main surfaces, and say how old paint and rotten timber will be handled. This example from a Brisbane painter quotes the exterior of a 1930s Queenslander at $11,730 including GST, with the weatherboards priced per square metre and the fence and deck as options.
Plumbing quote example for a hot water system replacement
A plumbing quote should separate the product from the labour, say what is removed and what certificate is issued, and tell the customer how long they will be without water. This example from a Central Coast plumber replaces a failed electric storage unit with a 270 litre heat pump for $4,640 including GST, with two small extras the customer can add.
Progress invoice example for a frame stage claim
A progress invoice bills a stage of a larger job once that stage is complete, as a share of the contract price set out in the contract. This example from a western Sydney builder claims the frame stage of a new home, 20% of a $412,000 contract, plus a signed variation, $85,260 including GST, with the inspection and the claims to date in the notes.
Renovation quote example for a laundry
A renovation quote should price each trade, state any allowances for things the owner still has to choose, and say what contract follows. This example from a Leichhardt builder prices a full laundry renovation at $14,780 including GST, with tiles to an allowance, a 10% deposit, and a note that a written contract follows before work starts.
Retainer invoice example with extra hours billed in arrears
A retainer invoice bills a fixed monthly fee in advance and, where the client used more than the retainer covers, the extra time from the month before. This example from a Ballarat HR consultancy to an engineering firm bills the October retainer, three and a half extra September hours and a fixed fee investigation report, $4,627.50 plus GST.
Describe the job instead
Tell the generator the client, the work and your prices, and it writes the proposal with one pricing table and the terms. Edit it, then send the client a tracked link.
Write a proposal