Proposal examples by service, each one priced line by line

What every proposal here has in common

Each proposal follows the same order, because it is the order a buyer reads in: who you are, what they need, how you will do it, what they receive, when, what it costs, the terms, and how to accept. The price always sits in one pricing table, never scattered through the prose, so the client can see every line, the tax and the deposit in one place. Optional lines are priced in the same table and only count once the client ticks them in the online version, which is how a proposal can offer a search add on, a care plan or extra coaching sessions without a second document.

How the services differ

The structure is shared; the money is not. Agencies and software firms price by stage so a change request has an obvious home. Retainers price by the month with the term as the quantity. Coaches and trainers price per session or per participant and let the client choose the number. Professional firms such as accountants and lawyers carry the engagement terms their profession expects, from the scope of the engagement to how fees are estimated. Each page says why its pricing works for that kind of service and how to adapt it.

Choosing the right one to start from

Pick the example whose pricing shape matches yours, not the one in your industry. A bookkeeper who charges a fixed monthly fee has more in common with a marketing retainer than with an accounting engagement priced by the hour. Then change the brief, the approach and the terms to your own. Every proposal here prices in Australian dollars with GST shown as its own line, and each says whether a deposit is invoiced when the client accepts.

Every page in this collection

• App development quote for a studio booking app

  An app development quote names the screens, the platforms and the rules the app must follow, then prices each stage so the client can see where the money goes. This three page quote from a Sydney studio to a group of fitness studios prices a first version for iPhone and Android at $55,500 plus GST, with push campaigns and monthly maintenance as options.

• Bookkeeping services proposal with a catch up, payroll and BAS

  A bookkeeping services proposal should separate the one off catch up from the monthly fee, price payroll by the person, and say who lodges what. This example from a Hobart BAS agent to a physiotherapy practice prices the catch up and first month at $3,048 plus GST, then about $1,000 a month plus the quarterly activity statement.

• Coaching package proposal for a six month executive program

  A coaching package proposal tells the person paying what the coachee will work on, how progress will be visible, and what stays confidential. This example from an executive coach to a logistics company prices six months for a new operations director at $8,580 plus GST, with the number of sessions editable from 10 to 16.

• Event planning proposal for a corporate end of year party

  An event planning proposal has to show the client the night, the suppliers and the cost per guest, and set the dates by which they must confirm numbers. This example from a Brisbane planner to an engineering firm prices a riverside party for 120 at $31,160 plus GST, with guest numbers the client can set from 90 to 150 and a weather plan written into the terms.

• Grant writing proposal on a fixed fee with no success fee

  A grant writing proposal should show the organisation what will be written, by when, against which criteria, and make clear the fee does not depend on the result. This example from a regional grant writer to a Landcare group seeking a two year river restoration grant prices the work at $5,350 plus GST, with no success fee and an acquittal report as an option.

• Interior design proposal example for a 1920s home

  An interior design proposal for a homeowner has to price the design separately from the furniture, show each stage the client can stop at, and quote in prices that already include GST. This example from a Hobart studio to a family renovating three rooms prices the design at $13,090 including GST, with a styling day and window furnishings as options.

• Marketing retainer proposal example for a twelve month program

  A marketing retainer proposal asks a client to commit to a monthly fee for a year, so it has to show what one month buys, what the year is built around and how either side can leave. This example from an Adelaide studio to a Barossa winery prices the year at $48,400 plus GST, with four seasonal content shoots, optional paid social and a fixed deposit for onboarding and the first month.

• SEO proposal template, filled in for a six month program

  An SEO proposal has to sell work whose results arrive months later, so it should state what will be done each month, how success will be counted and what the client pays in the meantime. This example from a small search agency to a two showroom flooring retailer prices a six month program at $20,240 plus GST, with optional link outreach and a fixed deposit that covers the audit and the first month.

• Social media management proposal for a local bakery group

  A social media management proposal should say exactly how many posts, replies and shoots a month buys, who owns the accounts, and how the client approves what goes out. This example from a Newcastle social studio to a three shop bakery prices six months at $16,940 plus GST, with replies seven days a week and two optional extras the bakery can tick.

• Sponsorship proposal example for a community sports club

  A sponsorship proposal has to tell a business what it gets for its money, how many people will see it, and how it can measure the result. This example from a community rugby club to a local car dealer offers a $6,500 gold partnership plus GST, with four add ons the sponsor can tick, and a members offer that lets the dealer count the bookings the sponsorship brings.

• Training workshop proposal priced per participant

  A training workshop proposal should show the client what their people will practise, how the day is tailored, and how the price changes with the number of people in the room. This example from a Gold Coast training company to a property management agency prices a one day workshop for 18 at $7,780 plus GST, with participant numbers the client can set between 12 and 24.

• Website design proposal example with an optional SEO add on

  A website design proposal has to show the client what is wrong with the site they have, what the new one will do about it, and what each part costs. This example from a design studio to a three clinic physiotherapy practice opens with the practice's own analytics, prices the redesign at $19,850 plus GST, and leaves local search setup and a monthly care plan as options the client can tick.