3 finished designs

Black Friday flyer

Black Friday 2026 lands on Friday 27 November, and Cairn & Creek is running it as a four day event closing on Monday 30 November. The discount is the easy part. The hard part is fitting the opening hour, the online code, the quantity on the deepest tier and the things left out onto one page without burying any of them. These three designs each answer that differently.

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The 3 designs

The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.

C&C
FRI 27 NOV
BLACK FRIDAY
TO MON 30
40% off
packs &
tents
A two person hiking tent pitched on a grassy ridge at dusk, warm light glowing through the fabric, mountain ridgelines and a deep blue sky behind, tall vertical framing, no people, no text, no signage
Doors 6am, Friday 27
Online code CAIRN40
Ends Monday 30 Nov
SHOP FROM 6AM FRIDAY

Dark doorbuster poster

Cairn & Creek Black Friday Poster

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

C&C
Cairn & Creek
BLACK FRIDAY, 27 TO 30 NOV
Four days on packs, tents and boots
Doors open 6am Friday 27 November at Collingwood. Online from midnight AEDT with the code CAIRN40 at checkout.
Shop from 6am
A wall of hiking backpacks and hanging leather boots inside an outdoor gear shop, warm shop lighting, shelves of camping stoves softly out of focus behind, no people, no text, no signage
What is actually off
Tents, 40% off
Two, three and four person. Thirty units across the range.
Packs, 30% off
Day packs and 65 litre hauling packs. No rainchecks.
Boots, 25% off
Last season colourways only. Current colours stay full price.
6am
Doors open Friday 27
4 days
Closes 11.59pm Monday
30
Tents at the deepest cut
No rainchecks, gift cards excluded
182 Smith Street, Collingwood. (03) 9417 8820
Code CAIRN40
Cairn & Creek
Tents
Packs
Boots
Hire

Stat and category breakdown

Cairn & Creek Black Friday Breakdown

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

CC
CAIRN & CREEK
A pair of worn leather hiking boots and a coiled climbing rope on a weathered timber bench outside a mountain hut, morning light, pine forest behind, square framing, no people, no text, no signage
BLACK
FRIDAY
FRI 27 TO MON 30 NOV
One code, four days, and the same prices in the shop and online. Everything below is stated so nobody drives to Collingwood on a wrong assumption, because late November is the one weekend of the year we cannot answer the phone.
01
Friday 27 November, doors at 6am and the till closes at 9pm. Online opens at midnight AEDT, which is three hours after the Perth midnight, so west coast orders land Thursday night.
02
The code is CAIRN40 and it applies once per customer at checkout. It stacks with nothing else, and it comes off before delivery is added, not after.
03
Thirty tents are in the 40 per cent tier and there is no raincheck when they go. Gift cards, hire gear and repair bookings are out of the sale entirely.
FIND US
182 Smith Street, Collingwood (03) 9417 8820 cairncreek.example
@CAIRNANDCREEK

Numbered how it runs sheet

Cairn & Creek Black Friday Notice

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

What makes these work

The dark poster trades detail for distance

Three stacked words and three short lines, nothing else. It is built to be read from across a road or a feed at thumbnail size, so it carries the opening hour, the code and the closing date and drops everything a shopper can look up later.

The breakdown puts the three numbers where the eye lands

Six am, four days, thirty tents, sitting in a band of their own between the category cards and the footer. A percentage tells somebody how good the deal is. Those three numbers tell them whether it is worth setting an alarm, which is the decision the flyer is actually asking for.

The numbered sheet is the one that can afford honesty

Three paragraphs of room, so the midnight opening is given in AEDT with what that means in Perth, the code is described as one use and not stackable, and gift cards, hire gear and repairs are named as excluded. Trying that on the poster would have cost it the headline.

Questions people ask

When is Black Friday 2026, and when should the sale close?

Friday 27 November 2026, with Cyber Monday on 30 November. Most Australian retailers now run the whole block as one four day event rather than a single day, which is why these flyers give a start and a finish rather than a date. Whatever you choose, print the closing time, because a discount with no end stops reading as a discount.

Does a Black Friday flyer need a time zone on it?

If the offer opens online at midnight, yes. Late November is daylight saving season, so midnight AEDT in Melbourne is three hours ahead of Perth and half an hour ahead of Adelaide. A flyer that says from midnight and nothing else sends every west coast customer to a page that is not live yet.

Where do the exclusions go on the page?

Somewhere as readable as the claim they qualify. The ACCC treats fine print that contradicts the headline as the breach itself, so a design that shouts storewide and hides the excluded brands at the bottom is in trouble. Here the exclusions sit in the dark banner of the second design and in point three of the third, both at body size.

Can one design carry both the in store and the online offer?

It can, as long as each line says which one it belongs to. The breakdown design does it with two separate lines, doors open 6am at Collingwood and online from midnight with the code, rather than one merged sentence. Merging them is how a customer ends up asking for the online code at the counter.

Build your own in about a minute

The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.

Make my black friday flyer

Other flyer examples

Want the steps in the builder? Read create a flyer for Instagram and print, then choose the template, theme and size. For everything this generator can do, see the flyer maker.