3 finished designs

Back to school flyer

January is eleven working days long for a schoolwear shop and every one of them is spent measuring children. Wattlebank Schoolwear in Prospect advertises that fortnight three ways: a photo led sheet that tells families to book a fitting time and what happens at each year level, a checklist of the three things to bring so the visit takes twenty minutes, and a plain page that sets out the lay-by and exchange terms before anyone pays a deposit.

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The 3 designs

The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.

Before the first bell:
the list
WATTLEBANK
~20 min in store
Bring the school booklist, the shoe your child wears now, and a note of the sport they picked for Term 1. Those three answer nearly every question we would otherwise ring the school about, and they are why a January fitting runs twenty minutes rather than an hour of guesswork at the counter.
Uniform is fitted on the child, not guessed from last year. Stationery is packed from the booklist while you wait, so it leaves in one bag.
What to have with you on the day
The booklist for the year level starting in January, not the one just finished.
The shoes worn right now, so the new pair is sized up from a real fit.
A deposit and photo identification if you want to start a lay-by on the day.
Order by Friday 16 January
Anything ordered in, blazers, house ties, senior jerseys and embroidered bags, needs ten working days. Order on 16 January and it is on the counter before Term 1 starts on Tuesday 27 January.
A lay-by agreement here is written down and handed to you before you pay a cent, because the Australian Consumer Law requires it in plain language.
Sizes and prices current at 22 August 2026. Stock varies by school.

Booklist and uniform checklist

Wattlebank Back to School Checklist

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Lay-By and Exchanges
1
Lay-by is in writing
Every lay-by is written down and handed over before the first payment, in plain language, with the goods, the total, the instalments and the termination charge on it. The Australian Consumer Law requires that.
2
You can cancel
You may cancel a lay-by any time before you take the goods. We refund what you paid, less the termination charge shown on your agreement, which covers our real cost of holding stock and nothing more.
3
When we can cancel
Only if a payment is missed, if the item stops being made, or if we stop trading. If we cancel for any reason other than your breach, you get every dollar back with no charge deducted.
4
Growth swaps
Unworn uniform with the tag on can be swapped for a different size within eight weeks of purchase, with the receipt. This is a shop promise on top of your consumer guarantees, not a substitute for them.
5
Change of mind
Hats, socks and anything that has been named, hemmed or embroidered cannot be returned for change of mind. Your rights for a faulty or wrongly described item are unaffected and always apply.
6
Proof of purchase
A receipt comes with every sale, and at $75 or more before GST the law requires one. Ask for a copy of a smaller sale and you have it within seven days. It is the fastest thing to hand us on a warranty claim.
(08) 8344 1160 · 210 Prospect Road, Prospect SA 5082

Plain lay-by and exchange terms

Wattlebank Lay-By and Exchange Terms

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The fitting corner of a school uniform shop, a mirrored wall beside packed rails of navy and grey tunics and shorts, a low timber bench with open shoe boxes and a tape measure on the counter, morning light through the shopfront, wide horizontal framing, no people, no text, no signage
SCHOOLWEAR AND BOOKLISTS
Fittings open from 6 January
Term 1 starts Tuesday 27 January in South Australia
Reception to Year 6
Hat first, because that is the item schools send home over, then the polo sized one up so it lasts the year. Velcro shoes to Year 2.
Year 7 to Year 12
Longer appointments, best booked after 4pm or on a Saturday. Blazers are fitted over the jumper. Ties and badges are ordered in.
FIFTEEN MINUTES
One child, one fitter, one booked slot. No queue down the footpath in the third week of January.
HEMS ON THE DAY
Marked while you wait and finished in the same visit, at no charge on anything bought here.
LAY-BY HELD
Written agreement handed over before the first payment, and the goods held to the first week of term.
GROWTH SWAPS
Unworn, tag on, receipt in hand, swapped for another size free within eight weeks of purchase.
WB
Wattlebank
Schoolwear, Prospect SA
(08) 8344 1160
fit@wattlebank.example
wattlebank.example
210 Prospect Rd, Prospect

Photo led fitting weeks sheet

Wattlebank Schoolwear Fitting Weeks

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What makes these work

The first flyer sells a booking, not a discount

Nothing on it is cheaper than it was in December. What it offers is fifteen minutes with a fitter and a hem marked on the day, which is the thing a parent standing in a queue in late January actually wants. Two year level paragraphs and four short promises are all it asks anyone to read.

The checklist removes the reason a visit fails

Booklist, current shoes, chosen sport. Three items, each with one line saying why it matters. A fitting that goes wrong nearly always goes wrong because one of those three is missing, so the flyer that gets stuck on a fridge is the one that names them rather than the one that shows a smiling classroom.

The third flyer prints the lay-by terms in full

A lay-by agreement has to be in writing and in plain language before the first payment, and the termination charge cannot exceed the seller’s reasonable costs. Putting all six clauses on a readable A4 page rather than the back of a docket is both compliant and the most persuasive thing in the window.

Questions people ask

Does a lay-by have to be written down?

Yes. Under the Australian Consumer Law a lay-by agreement must be in writing, in plain language, and a copy has to be given to the customer. It has to set out all the terms, including any termination charge. That is why the third flyer here reads like a contract page rather than an advertisement, and why the checklist flyer says the agreement is handed over before the first payment rather than after it.

What can a shop keep if a customer cancels a lay-by?

A termination charge that does not exceed the business’s reasonable costs in relation to the agreement. Everything else paid has to be refunded. If the shop cancels instead, it can only do so where the customer has breached the agreement, the shop has stopped trading, or the goods have become unavailable for reasons outside its control.

When does a school uniform shop have to give a receipt?

Whenever the total price is $75 or more excluding GST, and as soon as practicable. Below that the customer can ask, and the receipt has to arrive within seven days. The receipt has to identify the supplier, carry the ABN, and show the date, the goods and the price, which is also everything a parent needs for a warranty claim in June.

How far ahead should embroidered items be ordered?

Far enough that a name tape or a house badge is not the reason a child starts the year in the wrong jumper. Ten working days is the figure on these flyers, which puts the cut off in the middle of January for a term that starts on the twenty seventh. Print that date separately from the general fitting dates or families will assume the later one covers everything.

Build your own in about a minute

The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.

Make my back to school flyer

Other flyer examples

Christmas sale flyer

A toy shop at Christmas is not really selling a discount. It is answering two questions at the counter forty times a day: what suits a four year old, and what can I get for fifty dollars. Pennywhistle Toys answers the first on one flyer and the second on another, then puts the lay-by dates and the age warnings on a third so nobody has to ask.

Fashion sale flyer

Marlow & Fern takes thirty per cent off its autumn and winter racks for a fortnight and then stops, so the flyers have fourteen days to say who the sale is for and what a reduced ticket actually means. The first is an editorial poster with the dates, the four categories that are reduced and the two that are not. The second is about the fitting room rather than the discount. The third prints the shop’s returns position beside the part of it that is law rather than policy.

Beauty product flyer

Lume & Larkin takes twenty per cent off every product on the shelf for six days in June, which is a simple offer and a short one. The poster does nothing except say so. The second flyer turns the same discount into three packs built around skin type, with the normal totals printed beside the sale prices. The third is a guide to reading the back of a bottle, because a skincare shop that can explain an ingredient list is answering the question most customers walked in holding.

Want the steps in the builder? Read create a flyer for Instagram and print, then choose the template, theme and size. For everything this generator can do, see the flyer maker.