3 finished designs
Back to school flyer
January is eleven working days long for a schoolwear shop and every one of them is spent measuring children. Wattlebank Schoolwear in Prospect advertises that fortnight three ways: a photo led sheet that tells families to book a fitting time and what happens at each year level, a checklist of the three things to bring so the visit takes twenty minutes, and a plain page that sets out the lay-by and exchange terms before anyone pays a deposit.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Booklist and uniform checklist
Wattlebank Back to School Checklist
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Plain lay-by and exchange terms
Wattlebank Lay-By and Exchange Terms
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Photo led fitting weeks sheet
Wattlebank Schoolwear Fitting Weeks
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
What makes these work
The first flyer sells a booking, not a discount
Nothing on it is cheaper than it was in December. What it offers is fifteen minutes with a fitter and a hem marked on the day, which is the thing a parent standing in a queue in late January actually wants. Two year level paragraphs and four short promises are all it asks anyone to read.
The checklist removes the reason a visit fails
Booklist, current shoes, chosen sport. Three items, each with one line saying why it matters. A fitting that goes wrong nearly always goes wrong because one of those three is missing, so the flyer that gets stuck on a fridge is the one that names them rather than the one that shows a smiling classroom.
The third flyer prints the lay-by terms in full
A lay-by agreement has to be in writing and in plain language before the first payment, and the termination charge cannot exceed the seller’s reasonable costs. Putting all six clauses on a readable A4 page rather than the back of a docket is both compliant and the most persuasive thing in the window.
Questions people ask
Does a lay-by have to be written down?
Yes. Under the Australian Consumer Law a lay-by agreement must be in writing, in plain language, and a copy has to be given to the customer. It has to set out all the terms, including any termination charge. That is why the third flyer here reads like a contract page rather than an advertisement, and why the checklist flyer says the agreement is handed over before the first payment rather than after it.
What can a shop keep if a customer cancels a lay-by?
A termination charge that does not exceed the business’s reasonable costs in relation to the agreement. Everything else paid has to be refunded. If the shop cancels instead, it can only do so where the customer has breached the agreement, the shop has stopped trading, or the goods have become unavailable for reasons outside its control.
When does a school uniform shop have to give a receipt?
Whenever the total price is $75 or more excluding GST, and as soon as practicable. Below that the customer can ask, and the receipt has to arrive within seven days. The receipt has to identify the supplier, carry the ABN, and show the date, the goods and the price, which is also everything a parent needs for a warranty claim in June.
How far ahead should embroidered items be ordered?
Far enough that a name tape or a house badge is not the reason a child starts the year in the wrong jumper. Ten working days is the figure on these flyers, which puts the cut off in the middle of January for a term that starts on the twenty seventh. Print that date separately from the general fitting dates or families will assume the later one covers everything.
Which sizes do these three designs come in?
Each is authored natively at A4 portrait plus seven others: A4 Landscape, Instagram Post at 1080 by 1080, Instagram Story at 1080 by 1920, Facebook Post at 1200 by 630, LinkedIn Post at 1200 by 627, Facebook Cover at 820 by 312 and Twitter Header at 1500 by 500. Size is set per page, so one flyer can hold several.
Should the uniform checklist be a table or a list?
A list, which is what the checklist design uses. A table is the right shape when every row has the same columns, like a price list. A uniform checklist has items of different kinds, some sized, some not, so a list keeps the line lengths honest and reads faster on a noticeboard.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
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Want the steps in the builder? Read Create a flyer for Instagram and print, then Choose the template, theme and size for your flyer. For everything this generator can do, see the flyer maker.
Written and checked by the OneCraft team. Last checked .
