3 finished designs

Summer sale flyer

Tallow Bay Surf Supply runs one three week sale before Christmas and has to say so without inventing a discount. The first flyer is a poster with two photographs and a single number. The second lists three products with the price each one actually sold at through October and November. The third does something almost nobody does on a sale flyer and explains what a was price and an up to figure are allowed to mean.

Create a flyer with OneCraftA4 print and 7 more native sizes

The 3 designs

The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.

TB
Tallow Bay
SURF SUPPLY, QLD
tallowbaysurf.example
A rack of soft top surfboards leaning against a weathered timber wall inside a coastal shop, coiled leg ropes and a wetsuit on a hanger beside them, salty daylight through an open roller door, tall vertical framing, no people, no text, no signage
Summer Sale
Three weeks, then it goes back.
Up to 40% off
A shallow crate of surf wax blocks, zinc tins and neoprene booties on the sanded concrete floor of a beachside shop, sand grains and a coiled hose visible at the edge, wide framing, no people, no text, no signage
1 TO 21 DECEMBER 2026
Every discount here is measured against the price the item actually sold for in this shop through October and November, not against a made up recommended price. Boards, wetsuits and leg ropes are marked down. Wax, zinc and repair kits are not, because they never went up.
17 Goodwin Terrace, Burleigh Heads QLD
(07) 5535 2210

Photo led summer poster

Tallow Bay Summer Sale Poster

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

TB
Tallow Bay Surf
THE SUMMER KIT SALE
Three things on the rack
The was price beside each item is what it sold for here every week from 1 October. Nothing was lifted first so it could be cut.
A 7 foot foam surfboard resting nose down against a rendered wall in a shop courtyard, morning shade, a hose reel and a bucket of sand beside it, square framing, no people, no text, no signage
The rinse bay behind a surf shop, a spring suit hanging to drip over a grate, boardshorts pegged on a line, sunlight cutting across wet concrete, square framing, no people, no text, no signage
A black neoprene spring wetsuit hanging open on a wooden hanger from a shop rail, short sleeves and back zip clearly visible, bright coastal daylight from a shopfront window behind it, the suit filling most of the frame, no people, no text, no signage
Spring suit, 2mm
Was $190 all through October and November. Sizes 8 to 16 and S to XL, flatlock seams, back zip.
A pale blue foam topped surfboard lying deck up across two trestles in a bright open workshop, three fins laid on a cloth beside it, strong daylight from a wide open roller door, no people, no text, no signage
Soft top, 7ft
Was $430. Learner board with a slick bottom and three fins. Twelve left across the two shops.
Coiled surfboard leg ropes hanging on hooks along a shop wall, a shelf of wax below, daylight from the side, no people, no text, no signage
Leg rope, 6ft
Was $59. Six foot comp cord with a swivel at both ends. One per customer at this price.
$114
$258
$45
“
They wrote the old price on the ticket and left it there. I could check it against my receipt from winter.
Renata M, Miami
“
Asked why the wax was not on sale. Because it is four dollars and always has been, they said.
Deng A, Palm Beach
Tallow Bay · Since 2011
(07) 5535 2210
shop@tallowbaysurf.example
tallowbaysurf.example

Priced three item catalogue

Tallow Bay Summer Sale Catalogue

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

TB
Tallow Bay
What a was price means
A was price is only honest if the item genuinely sold at it, in this shop, for a reasonable period immediately before the sale started. Ours are the shelf prices charged every week from 1 October to 30 November, and every ticket carries the date the old price came off. A crossed out number invented for the sale, or lifted from a supplier list nobody ever charged, is misleading conduct under the Australian Consumer Law, and so is a recommended price nobody sold at. If you kept a receipt from winter, bring it in.
What up to 40% means
Up to 40 per cent is a ceiling, not an average. No law sets a minimum share of stock that has to reach the ceiling, so the honest test is the impression the whole claim leaves on a reader. If one token line is at 40 and everything else is cut by 5, the poster has misled you even though the sentence is literally true. Here the twelve soft tops and the summer wetsuit rack carry the 40, boards and leg ropes sit between 20 and 30, and anything without a sale ticket is simply not in the sale at all.
tallowbaysurf.example · Prices held to 21 December 2026

Plain price claim explainer

Tallow Bay Sale Price Explainer

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

What makes these work

The poster carries one number and two objects

A rack of soft tops and a crate of wax, then up to 40% off and a closing date. Read from a footpath at walking pace that is the entire message, and adding a fourth category would cost the poster its only advantage over the catalogue sitting next to it in the window.

The catalogue puts the old price where it can be checked

Each of the three products carries the price it sold at from 1 October, not a recommended price nobody charged. The soft top ($430 to $258) and the spring suit ($190 to $114) sit at exactly 40% off and the leg rope ($59 to $45) at about 24%, the split the price rules sheet describes. One of the customer quotes on the sheet is a person saying they compared it against their own receipt from winter, which is exactly the behaviour a genuine was price invites and a fake one cannot survive.

The third flyer explains the claim instead of shouting it

Two stacked cards, one on was pricing and one on the words up to. It is the least decorated of the three and the most useful, because a shopper who knows what a was price and an up to figure are allowed to mean can test every ticket in the shop against the claim.

Questions people ask

When is a was price misleading?

When the item was not sold at that price for a reasonable period immediately before the sale started, or when only a very small proportion of stock ever sold at it. The same test applies to a comparison against a recommended retail price. A crossed out figure that the shop never actually charged is misleading conduct even if the new price is genuinely good.

How much stock has to be at the top of an up to 40% claim?

No law fixes a percentage, which is why the flyer explains the claim rather than quoting a rule. The test is the overall impression. If one token line reaches forty per cent and everything else is cut by five, the poster has misled the reader even though the sentence is literally true. Naming which racks carry the top discount is the honest fix.

Can a sale be extended?

It can, but a price offered at a sale level for an extended period may stop being a sale price at all, because it has effectively become the normal selling price. That is the reason these flyers name a closing date and the price explainer says the tickets come off on 21 December rather than promising to run the offer until stock clears.

Which design carries the most products?

The catalog design, which is a product catalogue layout built to hold a grid of items with prices. The poster design carries one headline offer and the price rules design explains the terms. Picking by product count before picking by look is what stops a poster being crammed with twelve items.

Should the price rules be on the same flyer?

On the same flyer, on their own page or in their own design, which is what the price rules design is. Exclusions squeezed into a footer are unreadable at poster size, and a separate design lets the shop hand out the terms only where they are actually needed.

What size suits a surf shop window in summer?

A4 portrait, which all three of these are, though direct sun is the real constraint. Strong flat colour survives a shop window better than a photograph, which is why the poster design works there and the catalog design belongs on the counter. Export as PDF for a print shop.

Build your own in about a minute

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Other flyer examples

Christmas sale flyer

A toy shop at Christmas is not really selling a discount. It is answering two questions at the counter forty times a day: what suits a four year old, and what can I get for fifty dollars. Pennywhistle Toys answers the first on one flyer and the second on another, then puts the lay-by dates and the age warnings on a third so nobody has to ask.

Boxing Day sale flyer

Three Boxing Day flyers for an Adelaide tailor, and all three lead with the reduction rather than the trading hours. The poster puts forty per cent off suiting at the top, the grid prices all four floors, and the third sheet shows the three house suits with the old price beside the new one. The hours are still there, in the corner where they belong.

Winter sale flyer

Kestrel Ridge Outfitters sells insulation to a town that sits at 435 metres, and its stocktake runs four days over the Kings Birthday long weekend. One flyer splits the shop into four categories with a discount against each. One works as a checklist of what a June kit actually contains. The third exists because the holiday falls on a different date in almost every state and the shop would rather print the Victorian one than assume.

Want the steps in the builder? Read Create a flyer for Instagram and print, then Choose the template, theme and size for your flyer. For everything this generator can do, see the flyer maker.

Sources

Written and checked by the OneCraft team. Last checked .