3 finished designs

Sale flyer

Wick & Loom is a linen and homewares shop with one ten day sale to advertise, and here it is as three separate flyers. Same dates, same stock, three ways of putting it: one that opens with a photograph of a made bed, one that lays four products out with the old price beside the new one, and one plain sheet that hands the customer the conditions in readable type.

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The 3 designs

The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.

W&L
Wick & Loom
MID-SEASON
LINEN SALE
Ends Sunday 13 September, in store and online.
A neatly made bed dressed in washed sage green linen, rumpled top sheet and two stacked pillows, in a sunlit bedroom with a chalk white wall and a timber floor, morning light falling across the bedding, no people, no text, no signage
SAVE
UP TO 40%
WHAT IS IN THE SALE
Bed linen, 30% off
Flax sheet sets, quilt covers and pillowcases in nine shades.
Towels, 25% off
Waffle and terry bath sheets, hand towels and bath mats.
Table linen, 40% off
The last of the winter cloths, runners and napkin sets.
A stack of folded waffle-weave cotton bath towels in oatmeal and clay on an open shelf inside a small linen shop, more folded towels and a woven basket behind, soft daylight through a shopfront window, no people, no text, no signage
(02) 9114 0288
shop@wickandloom.example
wickandloom.example

Photo led sale poster

Wick & Loom Mid-Season Linen Sale

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

W&L
Wick & Loom
Peel Street Newtown
Mid-Season Linen Sale
Ends Sunday 13 September
Folded stonewashed French flax bed sheets in dusty sage stacked on an open timber shelf in a homewares shop, warm daylight from a side window, other folded linens softly out of focus behind, no people, no text, no signage
Flax sheet set
Queen, four pieces. Was $289
$199
A waffle-weave cotton bath sheet in warm oatmeal folded over a timber rail in a bright bathroom, pale tiled wall and a small potted plant behind, soft daylight, no people, no text, no signage
Waffle bath sheet
90 x 150 cm. Was $79
$55
A pure linen tablecloth in soft clay pink spread across a dining table in a sunlit room, gentle creases and a stoneware jug at one end, warm afternoon light, no people, no text, no signage
Linen tablecloth
Seats eight. Was $149
$89
A stonewashed linen quilt cover in chalk white folded across the end of a bed in a bright bedroom, timber bedhead and a curtained window behind, soft morning light, no people, no text, no signage
Quilt cover
King, stonewashed. Was $319
$219
-31%
-30%
-40%
-31%
Shop the sale
wickandloom.example/sale

Priced deals grid

Wick & Loom Sale Price Grid

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

W&L
Wick & Loom
LINEN & HOMEWARES
wickandloom.example
A linen quilt cover in warm terracotta draped over the end of a bed in a plain sunlit bedroom, deep soft folds, chalk white wall and a timber floor behind, tall vertical framing, no people, no text, no signage
Linen Sale
Ten days on the season past
Folded linen napkins and a rolled table runner in olive and cream resting on a bare oak table in a sunlit dining room, a stoneware bowl at the far edge, warm daylight, no people, no text, no signage
Up to 40% off
ENDS 13 SEPTEMBER
Every winter shade is marked down to clear the shelves for the spring dye run. Was prices are what these lines sold for here from March to August, not a number invented for the sale. Stock is what is on the floor. Sale items can be returned within 14 days with the tag on.
42 Peel Street, Newtown NSW 2042
(02) 9114 0288

Clean minimal sale sheet

Wick & Loom Sale Notice

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

What makes these work

One sells the season, one sells the price

The photo led poster names three categories and a single number, up to 40 per cent, which is all a passer by reads from the footpath. The grid gives four products, four old prices and four new ones, which is what somebody already inside the shop is comparing. Neither design tries to do both jobs, and that is why both stay readable.

Only the plain sheet carries the conditions

The third design is the one with a paragraph long enough to say what the was prices mean, when the sale closes and what happens to a returned sale item. That copy would have crowded the poster headline, so it lives on the sheet that sits by the till where somebody has time to read it.

Three weights of colour, not three tints

The poster runs mint and teal on white, the grid is slate grey on bone with the prices carrying the only strong colour on the page, and the sheet is terracotta and cream. Side by side they read as three different shops rather than one flyer recoloured three times.

Questions people ask

How long does a was price have to be real?

Long enough that customers would genuinely have paid it. The ACCC sets no fixed number of days, but in the Federal Court case against the Jewellery Group the court looked back four months before the sale started when deciding whether the higher price was real. If something has been struck through for months on end, that lower figure has quietly become the normal price and calling it a discount is misleading.

What has to go on a sale flyer besides the discount?

An end date, the exclusions and where the offer applies. A flyer counts as a displayed price, so listing specials without saying they run at one store only obliges you to honour them at every store. A stock line such as while stocks last matters too, because advertising a price you cannot supply in reasonable quantities is bait advertising.

Should a sale flyer be A4 or a square social post?

Both, from the same design. Each of these three templates is authored natively at eight canvas sizes, so switching from A4 Portrait to Instagram Post re-lays the design for the new shape instead of stretching it. Print the A4 for the window and post the square the same morning.

Can I change a price after the flyer is designed?

Click the price on the canvas and type over it. In the grid design each price sits in its own slot inside its product card, so correcting one number leaves the photograph, the product name and the discount chip exactly where they were.

Build your own in about a minute

The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.

Make my sale flyer

Other flyer examples

Want the steps in the builder? Read create a flyer for Instagram and print, then choose the template, theme and size. For everything this generator can do, see the flyer maker.