3 finished designs
Sale flyer
Wick & Loom is a linen and homewares shop with one ten day sale to advertise, and here it is as three separate flyers. Same dates, same stock, three ways of putting it: one that opens with a photograph of a made bed, one that lays four products out with the old price beside the new one, and one plain sheet that hands the customer the conditions in readable type.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Photo led sale poster
Wick & Loom Mid-Season Linen Sale
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Priced deals grid
Wick & Loom Sale Price Grid
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Clean minimal sale sheet
Wick & Loom Sale Notice
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
What makes these work
One sells the season, one sells the price
The photo led poster names three categories and a single number, up to 40 per cent, which is all a passer by reads from the footpath. The grid gives four products, four old prices and four new ones, which is what somebody already inside the shop is comparing. Neither design tries to do both jobs, and that is why both stay readable.
Only the plain sheet carries the conditions
The third design is the one with a paragraph long enough to say what the was prices mean, when the sale closes and what happens to a returned sale item. That copy would have crowded the poster headline, so it lives on the sheet that sits by the till where somebody has time to read it.
Three weights of colour, not three tints
The poster runs mint and teal on white, the grid is slate grey on bone with the prices carrying the only strong colour on the page, and the sheet is terracotta and cream. Side by side they read as three different shops rather than one flyer recoloured three times.
Questions people ask
How long does a was price have to be real?
Long enough that customers would genuinely have paid it. The ACCC sets no fixed number of days, but in the Federal Court case against the Jewellery Group the court looked back four months before the sale started when deciding whether the higher price was real. If something has been struck through for months on end, that lower figure has quietly become the normal price and calling it a discount is misleading.
What has to go on a sale flyer besides the discount?
An end date, the exclusions and where the offer applies. A flyer counts as a displayed price, so listing specials without saying they run at one store only obliges you to honour them at every store. A stock line such as while stocks last matters too, because advertising a price you cannot supply in reasonable quantities is bait advertising.
Should a sale flyer be A4 or a square social post?
Both, from the same design. Each of these three templates is authored natively at eight canvas sizes, so switching from A4 Portrait to Instagram Post re-lays the design for the new shape instead of stretching it. Print the A4 for the window and post the square the same morning.
Can I change a price after the flyer is designed?
Click the price on the canvas and type over it. In the grid design each price sits in its own slot inside its product card, so correcting one number leaves the photograph, the product name and the discount chip exactly where they were.
How many products should a sale flyer show?
Depends which of the three you are using. The minimal design carries one offer and a price, the deals design is a grid built for eight to twelve, and the poster design sits between them. Choosing the layout by product count first is faster than trying to fit twelve items into a poster.
Can a sale flyer be exported for both print and social at once?
Not in one action, because size is set per page. Add a page for each size you need, let the design swap to its native version, then export. PDF gives you every page in one file, and PNG or JPG gives you the page you are on, one at a time.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
Make one like thisOther flyer examples
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Want the steps in the builder? Read Create a flyer for Instagram and print, then Choose the template, theme and size for your flyer. For everything this generator can do, see the flyer maker.
Written and checked by the OneCraft team. Last checked .







