3 finished designs

Weekly deals flyer

Ferngate Meats rewrites its board every Monday at 7am, which means the flyer has to be reprintable in ten minutes and readable from the footpath. Three versions do it differently: a photo led sheet that explains how the week works, a four panel grid that puts a price per kilogram against every category, and an explainer that teaches a shopper to buy on the small number rather than the big one.

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The 3 designs

The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.

FG
FERNGATE
MEATS AND DELI
THIS WEEK ON THE BOARD
Specials run Monday to Saturday and the board is rewritten every Monday morning. Each line carries a price per kilogram beside the pack price, so the tray that looks cheaper is easy to check.
A butcher counter display of trays of lamb and beef cuts on crushed ice under warm shop lighting, sprigs of rosemary tucked between the trays, wide horizontal framing, no people, no text, no signage
A deli cabinet of whole cheeses, cured sausage hanging above and tubs of olives, brass scales at the end of the counter, warm daylight from a shopfront, wide horizontal framing, no people, no text, no signage
A timber chopping block in a small butcher shop with a cleaver, a roll of butcher paper and a spool of twine, morning light through a side window, wide horizontal framing, no people, no text, no signage
PRICE PER KILO
Every ticket shows the unit price beside the pack price, so a 900g tray and a 1.2kg tray compare on one line.
ALLERGENS ASKED
Nothing in the deli case is packaged, so allergen information is given on request and written at the counter.
MONDAY TO SATURDAY
The board changes Monday at 7am. Saturday close is 2pm and nothing carries over into the next week.
A special that only looks cheap because the tray got smaller is not a special.
/ferngatemeats
@ferngatemeats
@ferngatemeats

Photo led week board

Ferngate Weekly Deals Board

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THIS WEEK
ON THE BOARD
MON 7 TO SAT 12 SEPTEMBER, PER KILO
01
LAMB
$13.90/KG. WAS $17.90/KG.
Forequarter chops and shoulder, bone in, trimmed and trayed to order.
02
CHICKEN
$9.90/KG. WAS $12.50/KG.
Free range whole birds, 1.4kg to 1.8kg, butterflied at no charge.
03
PORK
$12.90/KG. WAS $15.90/KG.
Thick sausages made here on Tuesday. Gluten free batch on request.
04
BEEF
$16.50/KG. WAS $19.90/KG.
Chuck, diced or whole. Slow cook cut, so allow three hours in the oven.
DATES
MON 7 TO SAT 12 SEPT
HOURS
7AM TO 5.30PM SAT TO 2PM
SHOP
112 BEAUMONT ST, HAMILTON NSW
PHONE ORDERS
(02) 4961 3388

Four category price quadrant

Ferngate Weekly Deals Price Grid

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

FG
Read the small number
first
FERNGATE
Takes ten seconds
Two numbers sit on every ticket here. The big one is what you pay for the pack. The small one is the price per kilogram, and it is the only one that compares a 750g tray with a 1.2kg tray.
Large grocery retailers must display that unit price under the national unit pricing code. We are far too small for the code to bind us and we print it anyway, because a butcher who hides the per kilo price is usually hiding something else.
What the small number catches
A smaller pack sold at the same headline price.
A bulk tray that works out dearer per kilo.
Added water and brine at meat prices.
A special that is only special on the big number.
Two brands quoted in different units.
A cut from a price that was lifted last week.
The honest test
Cover the pack price with your thumb and buy on the per kilo figure alone. If the special still wins, it is a special. If it does not, the pack simply got smaller, and that is the trick the small number catches.
Ask for the allergen information on anything from the deli case. It is not packaged food, so the law expects it to be given to you on request rather than printed on a label.
Board rewritten every Monday at 7am. Prices held to Saturday close.

Unit pricing explainer

Ferngate Unit Pricing Explainer

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What makes these work

Every line carries the per kilogram figure

A pack price on its own cannot be compared with anything. Putting the unit price beside it on all four categories is what lets a shopper see that a bigger tray is dearer, and it is the single design decision that separates a specials board from a poster of numbers.

The grid has room for the cooking note

Each panel gets a line that is not a price: chuck needs three hours, sausages are made on Tuesday, whole birds are butterflied at no charge. Those lines are why a specials sheet survives on a fridge for a week rather than being read once at the counter.

The explainer hands the customer the test

Cover the pack price with your thumb and buy on the per kilo figure. That is a sentence a shopper can use in any shop, including a competitor, which is precisely why printing it builds more trust than another photograph of a tray of chops.

Questions people ask

Who has to display unit prices?

Grocery retailers caught by the Retail Grocery Industry Unit Pricing Code. A physical store is bound if it sells the minimum range across eleven categories and uses more than 1,000 square metres for displaying groceries. Online grocery retailers are bound with no floor area test. A small independent butcher sits outside the code entirely, so any unit price it shows is a choice rather than a duty.

What does the code actually require?

That the unit price is displayed prominently and in close proximity to the selling price, and that it is legible and unambiguous. Standard measures apply, so grocery lines run per 100 millilitres or per 100 grams, beverages per litre, and meat and fresh produce per kilogram or per item. There is no legal rule that the unit price has to be as large as the selling price.

How does a deli give allergen information?

Food that is not in a package does not need a printed label. The information has to be either displayed in connection with the display of the food or provided to the purchaser on request. That is why the flyers here invite the question rather than printing a panel, and why the answer is written down behind the counter so every staff member gives the same one.

Build your own in about a minute

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Other flyer examples

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Want the steps in the builder? Read create a flyer for Instagram and print, then choose the template, theme and size. For everything this generator can do, see the flyer maker.