3 finished designs

Market stall flyer

A market stall flyer tells a shopper walking past what you sell today, what it costs and where to find you next week, in type they can read from the aisle. These three examples do that for Tuckshop Row, stall 14 at a Saturday market, open 7am to 1pm. The produce list is pegged to the stall front and prices four lines under the headline Picked Friday, Sold Saturday: heirloom tomatoes at $8 a kilo, asparagus bunches at $6, strawberry punnets at $7 and sourdough at $9. The box sheet takes orders through the week, four boxes from $28 to $54, ordered by Thursday and collected Saturday. The weekend special moves whatever came in heavy that Friday, this time tomato seconds at $5 a kilo, usually $8.

Create a flyer with OneCraftA4 print and 7 more native sizes

The 3 designs

The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.

TR
TUCKSHOP ROW
Stall 14 · Saturdays 7am to 1pm
Picked Friday, Sold Saturday
Everything grown within 90km
Photograph of a wooden crate of ripe heirloom tomatoes in mixed colours at a farmers market stall, morning daylight, shallow depth of field, no text, no logos
Heirloom tomatoes
Mixed colours, picked Friday
$8/kg
Photograph of bunches of fresh green asparagus tied with twine in a market crate, morning daylight, shallow depth of field, no text, no logos
Asparagus
Bunches, first of the season
$6
Photograph of a basket of fresh strawberries at a farmers market stall, morning daylight, shallow depth of field, no text, no logos
Strawberries
Punnet, sweet and ripe
$7
Photograph of rustic sourdough loaves stacked in a wooden market crate lined with linen, morning daylight, shallow depth of field, no text, no logos
Sourdough
Baked 5am, while it lasts
$9
NEW
SEASON
SWEET
FRESH
Pre-order boxes
tuckshoprow.example/box

Saturday produce list

Tuckshop Row Saturday Produce

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

TR
TUCKSHOP ROW
Stall 14 · Saturdays 7am to 1pm
This Week
Pre-order by Thursday, collect Saturday
Photograph of a mixed vegetable box with carrots, leeks and greens packed in a cardboard produce box, daylight, no text, no logos
Small veg box
Feeds two for a week, eight to ten lines of whatever is best on the day
$32
Photograph of a large mixed vegetable and fruit box packed with seasonal produce, daylight, no text, no logos
Family box
Feeds four, twelve to fourteen lines, add fruit for six dollars more
$54
Photograph of a box of stone fruit, peaches and nectarines packed in a wooden crate, daylight, no text, no logos
Fruit box
Stone fruit and berries while the season holds, six to eight lines
$28
Photograph of a bread and pantry box with sourdough loaves, eggs and a jar of honey in a produce box, daylight, no text, no logos
Pantry box
Sourdough, a dozen eggs, honey and butter from the same three farms
$38
BOX
BEST
FRUIT
STAPLE
Order by Thursday
tuckshoprow.example/box

Pre-order boxes

Tuckshop Row Weekly Box

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

TR
TUCKSHOP ROW
THIS SATURDAY ONLY
Still life photograph of ripe red and yellow tomatoes in a shallow wooden crate on a timber table, soft morning light, no people, no text, no logos
-37%
Tomato seconds
Same taste, wrong shape. Perfect for sauce and passata.
$5/kg
Usually $8 a kilo · Saturday only
Picked Friday
Never cold stored
90km
Two farms, both local
Till 1pm
Or until they go
Stall 14
tuckshoprow.example

Weekend special

Tuckshop Row Season Special

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

Getting the numbers right on a sale price

The special prints two numbers, $5 a kilo today and usually $8 a kilo. That is a cut of 37.5 per cent, so the spotlight badge reads -37%, worked out from those two figures and rounded down, never up. The usual price also has to be one you actually charged recently, for a genuine period, because a was price that was never really the price is a misleading claim under consumer law. Saturday only and until they go are the two conditions on the offer, and both are printed on the flyer, which is where a condition belongs. On the box sheet the same care applies to add ons: the family box says fruit costs six dollars more, so the $54 is the price of the box without it and nobody is surprised at collection.

What goes on the stall and what goes online

Print the produce list for the stall front, at A4 portrait in a clear sleeve or a clip frame, because a four item grid with large prices reads from a few metres away. Post the box sheet on the days before the Thursday cut off, since its job is to get orders in before you pick. The special is the one to post on Friday night. All three designs carry a QR code in the footer next to the web address, so a shopper can scan to the box page instead of typing it. Each design also has its own native layout at Instagram Post, Instagram Story and Facebook Post, among the eight canvas sizes, so the Friday post is a new page of the same flyer rather than a new design.

What makes these work

Every price names what it buys

The tomatoes say $8/kg, the asparagus says bunches, the strawberries say punnet and each box says how many people it feeds for a week. A shopper can compare you with the stall opposite without asking. Anything sold by weight falls under trade measurement law and has to go over a scale approved for trade, so the unit on the flyer should be the unit the scale shows at the counter.

Freshness is stated, not implied

Freshness is the one thing a stall has over a supermarket, so the flyer says exactly when the produce came out of the ground. It is the headline on the produce list and a stat on the special, next to Never cold stored. Everything grown within 90km sits under the produce headline and again on the special, a claim shoppers ask about and one a grower should only print if it can be backed.

One layout job per design

The produce list is a four photo grid with a price under each shot and a tag on each photo, NEW, SEASON, SWEET and FRESH. The box sheet is a stacked list with one photo, one description and one price per box. The special gives most of the page to a single tray of tomatoes, with the sale price in large type and the usual price printed directly under it, so the saving is visible without a sum.

Questions people ask

What should a market stall flyer show?

Four or five items with prices and units, your stall number, the market hours and how to order ahead. Shoppers walking a market read fast, so anything else should be short. Leave the paperwork off it: public liability cover and a council food registration are things the market organiser asks you for, not the customer, and printing them only pushes the prices down the page.

Do produce photos need to be of my own stock?

They should be, if the flyer is selling what is on your table this week. A photo of your actual heirloom tomatoes sells better than a generic one and sets an honest expectation. Save the flyer, click a photo and upload a JPEG, PNG, WebP or GIF of up to 10 MB. The picture is cropped to fill the slot, so leave space around the crate when you shoot it.

How do I update box prices each week?

Open the saved flyer, click each price and type over it, or ask the AI chat to change the numbers, then save and export again. You do not rebuild the design. Undo and redo hold the last 50 steps while the flyer is open, but there is no version history drawer for flyers, so keep last week's exported PDF if you want to see what you charged.

What size should I print for the stall front?

A4 portrait, which is what all three designs are. There is no A3 canvas, so for a bigger sign export the page as a PNG, which captures at 2480 by 3508 pixels, A4 at 300 DPI, and have a print shop enlarge it. Stretched to A3 that is still about 212 pixels per inch, which is plenty for a sign read from a few metres.

What should a stall flyer weigh?

Heavier than office paper if it stands on a table or hangs outdoors, since thin sheets curl in the damp and blow over. The design decision that matters more is contrast. Large prices in dark type on a pale panel, as on these three, stay readable in direct sun, while pale text over a busy photo washes out. A clear plastic sleeve protects the print from morning dew.

How do I work out the percentage on a was and now price?

Take the saving, divide it by the old price and multiply by 100. Tomato seconds down from $8 to $5 a kilo save $3, and $3 divided by $8 is 37.5 per cent, which the spotlight design prints as -37%. Round down when you print it, because a badge that claims more than the real saving is misleading. If the sum is awkward, print both prices instead of a percentage, which is clearer anyway.

Build your own in about a minute

The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.

Make one like this

Other flyer examples

Cafe menu flyer

A cafe menu flyer puts every dish, its whole price, the opening hours and the address on one page that a customer can read from the door. These three examples do that for one imaginary cafe, Fern & Fig at 9 Fenwick Lane, open 7am to 3pm every day. The full menu lists twelve lines in one table, eight dishes and four drinks, from a $4.50 batch brew to green shakshuka at $19. The specials board pulls four of those dishes onto a photo grid for the week, at the same prices. The set menu sheet turns the same kitchen into three per person packages for tables of eight or more: Morning at $32, Long Lunch at $55 and Catering at $28 a head.

Job vacancy flyer for a freight company hiring drivers

A vacancy flyer without pay is read as a flyer with bad pay, so every one of these prints the range. They are for Ridgeline Freight, a fictional operator that needs six delivery drivers before December and puts flyers in truck stops, TAFE noticeboards and its own yard fence, and all three carry the same four facts: $34 to $38 an hour, Monday to Friday, an MR licence, and apply by 20 November.

Weekly deals flyer

Ferngate Meats rewrites its board every Monday at 7am, which means the flyer has to be reprintable in ten minutes and readable from the footpath. Three versions do it differently: a photo led sheet that explains how the week works, a four panel grid that puts a price per kilogram against every category, and an explainer that teaches a shopper to buy on the small number rather than the big one.

Want the steps in the builder? Read Create a flyer for Instagram and print, then Choose the template, theme and size for your flyer. For everything this generator can do, see the flyer maker.

Sources

Written and checked by the OneCraft team. Last checked .