3 finished designs

Pop up shop flyer

Saltmarsh Ceramics has a Bannister Street shopfront for eleven days and one chance to fill it. The three flyers here answer the three questions a passer by has, in the order they ask them: when is it on, what is it, and can I get there on a Sunday. The last of those is not a throwaway, because a pop up in the Perth metropolitan area sits under the same retail trading hours as any other shop.

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The 3 designs

The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.

SM
Saltmarsh
CERAMICS, ROCKINGHAM
Eleven Days
09.10.26
14 Bannister Street, Fremantle
What is in the room
Everything from the winter firings, seconds included. Mugs, bowls, jugs and a short run of lamp bases, all thrown in Rockingham.
Seconds carry a green dot and a lower price, with the flaw written on the ticket: a glaze pinhole, a warped rim or a kiln kiss.
A shopfront room in a heritage limestone building set up as a temporary ceramics shop, plywood trestles carrying rows of speckled stoneware mugs and bowls, afternoon light through a tall sash window onto a worn timber floor, wide horizontal framing, no people, no text, no signage
FOLLOW US
Open 9 to 19 Oct
saltmarshceramics.example

Dates and venue announcement

Saltmarsh Pop Up Dates

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

A potter's studio with rows of unglazed stoneware mugs drying on timber boards, a wheel with a wet clay bowl on the head and buckets of glaze along the wall, cool coastal daylight from a roller door, no people, no text, no signage
SM
SALTMARSH
CERAMICS, ROCKINGHAM WA
Eleven Days in Freo
9 TO 19 OCTOBER, BANNISTER STREET
(08) 9528 6613 saltmarshceramics.example

Pop up: 14 Bannister Street, Fremantle WA.

Studio: 3 Kent Street, Rockingham WA.

Full bleed photo poster

Saltmarsh Pop Up Poster

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

A heritage limestone shopfront on a narrow Fremantle street, deep verandah shade over the footpath and a bare display window, warm late afternoon light, wide architectural framing, no people, no text, no signage
SM

SALTMARSH

ELEVEN

DAYS ONLY

9 to 19 October 2026, at 14 Bannister Street, Fremantle. Then the room goes back to whoever has it next.

A pop up in the Perth metropolitan area keeps the same general retail trading hours as any other shop: 8am to 9pm on weekdays, 8am to 5pm Saturday, 11am to 5pm Sunday. We open later and close earlier because one person runs the room.

Card and cash both work, and every sale gets a printed receipt with the ABN on it. Nothing is held without a deposit, because eleven days is not long enough to chase one. Anything that does not sell goes back to the studio on the 20th and returns to the online shop the following week.

1

HOURS

Thursday to Sunday, 10am to 4pm, and both Fridays until 7pm for the Bannister Street late night.

2

SECONDS

Green dot on the base, the flaw written on the ticket, priced from a third off. Sold as seen.

3

CARRY OUT

Wrapped in newsprint and boxed. Bring a bag for more than four pieces and we pack it properly.

saltmarshceramics.example

Hours and how it runs

Saltmarsh Pop Up Hours

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

What makes these work

The announcement leads with the number of days

Eleven days, then a date in figures and a street. A pop up has no brand recognition to trade on and no second chance, so the design that works is the one that reads like a notice rather than an advertisement, with the deadline doing the persuading.

The poster is one photograph of the making, not the shop

Rows of unglazed mugs drying on boards. A temporary shop is easy to mistake for a market stall, and a picture of the studio behind it is the fastest way to say the work is made rather than bought in for the fortnight.

The hours sheet publishes both sets of hours

The trading hours the law allows in metropolitan Perth, and the narrower hours one person can actually staff. Printing both stops a visitor arriving at 8am on the strength of a general rule and finding a locked door, which is the failure mode of every pop up that copies a chain store’s sign.

Questions people ask

What hours can a pop up shop trade in Perth?

A general retail shop in the Perth metropolitan area may trade from 8am to 9pm Monday to Friday, 8am to 5pm on Saturday, and 11am to 5pm on Sunday. It must close all day on Anzac Day, Christmas Day and Good Friday, and other metropolitan public holidays run 8am to 6pm. Regional Western Australia has a different set again and general shops there close on Sundays.

Is a small pop up exempt from those hours?

It can be. A small retail shop under the Western Australian rules may trade at any hour on any day, but it has to qualify: owned by no more than six eligible people who are personally and actively engaged in it, no more than twenty five people working at any one time, and a valid certificate. An eligible person is someone who owns or operates no more than four retail shops.

How should seconds be priced and labelled?

Plainly, and with the fault named. These flyers use a green dot on the base, the flaw written on the ticket, and a price from a third off. Describing a second accurately is what makes it a second rather than a faulty item, because the consumer guarantee about acceptable quality takes into account anything the seller drew to the buyer’s attention before the sale.

Does a pop up have to give receipts?

Yes, on the same terms as a permanent shop. At $75 or more excluding GST a proof of transaction has to be given as soon as practicable, and below that it has to be provided within seven days of a request. It has to show the supplier and its ABN, the date, the goods and the price, which matters more than usual when the shop will not exist in a fortnight.

Build your own in about a minute

The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.

Make my pop up shop flyer

Other flyer examples

Boxing Day sale flyer

Three Boxing Day flyers for an Adelaide tailor, and all three lead with the reduction rather than the trading hours. The poster puts forty per cent off suiting at the top, the grid prices all four floors, and the third sheet shows the three house suits with the old price beside the new one. The hours are still there, in the corner where they belong.

Furniture sale flyer

Halyard & Oak sells what is standing in its Geelong showroom and reorders none of it, so a four week floor stock sale has both a fixed end and a fixed count. The cover flyer pairs the showroom with the workshop and says that in one sentence. The sheet in the middle prints was, now and how many are left against three pieces. The third lifts six lines straight off the delivery docket, including the wall strap and the rule about measuring the hall.

Christmas sale flyer

A toy shop at Christmas is not really selling a discount. It is answering two questions at the counter forty times a day: what suits a four year old, and what can I get for fifty dollars. Pennywhistle Toys answers the first on one flyer and the second on another, then puts the lay-by dates and the age warnings on a third so nobody has to ask.

Want the steps in the builder? Read create a flyer for Instagram and print, then choose the template, theme and size. For everything this generator can do, see the flyer maker.