3 finished designs

Furniture sale flyer

Halyard & Oak sells what is standing in its Geelong showroom and reorders none of it, so a four week floor stock sale has both a fixed end and a fixed count. The cover flyer pairs the showroom with the workshop and says that in one sentence. The sheet in the middle prints was, now and how many are left against three pieces. The third lifts six lines straight off the delivery docket, including the wall strap and the rule about measuring the hall.

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The 3 designs

The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.

A furniture showroom in a converted brick woolstore, a wide linen sofa on a wool rug beside a low oak sideboard, tall factory windows throwing winter light across a polished concrete floor, square framing, no people, no text, no signage
A joinery workshop bench with a partly assembled oak dining table frame, hand planes and clamps laid on the bench, curls of shaving on the floor, soft daylight from a high window, square framing, no people, no text, no signage
H&O
HALYARD & OAK
Furniture makers, Geelong
MID YEAR
SALE
Floor stock only, 4 July to 2 August. What is on the floor is all there is, and when a piece sells the price goes too.

Two photo minimal poster

Halyard & Oak Mid Year Sale

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A wide view of a furniture showroom floor in an old brick warehouse, two upholstered sofas angled toward a low timber coffee table, a bookcase against a whitewashed wall and a dining setting behind, even daylight from a bank of high windows, wide horizontal framing, no people, no text, no signage
H&O
HALYARD
& OAK, GEELONG
The mid year floor stock sale
Four weeks, one room, and nothing reordered. Every piece marked down has stood on the showroom floor since autumn, which is why it is cheaper and why there is only ever one of it.
01
Bellarine sofa
Three seat, oatmeal linen, feather seat. Was $3,290, now $2,290. One left.
02
Anglesea table
Two metre solid oak, oiled finish. Was $2,150, now $1,590. Two on the floor.
03
Barwon bookcase
Five shelves, 1.8 metres, strap included. Was $980, now $690. Three left.
32 Little Malop St, Geelong
(03) 5229 4470
halyardandoak.example

Photo band and three numbered columns

Halyard & Oak Sale Sheet

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H&O
Halyard & Oak
ON EVERY DELIVERY DOCKET
What we put in writing
Two flat packed timber cartons and a wrapped armchair strapped inside the tray of a delivery van, moving blankets folded beside them, morning light through the open rear doors onto a suburban street, no people, no text, no signage
THE SAME ON EVERY SALE TICKET
Six lines printed on the docket you sign at the door. They answer the six questions we get asked most, so nobody has to ring and ask.
DELIVERY
Geelong and Surf Coast $99, Melbourne $149, free over $1,500.
LEAD TIME
Floor stock leaves inside ten days. Ordered, ten to fourteen.
ANCHORS
Every bookcase, tallboy and drawer ships with a wall strap.
MEASURE
Doorway, hall turn, lift. We will not force it past your paint.
DEPOSITS
Half down on an order, balance on delivery. Floor stock in full.
FAULTS
A sale ticket changes the price. The guarantees do not move.
Come and sit on it before the room empties out.
(03) 5229 4470
hello@halyardandoak.example
halyardandoak.example

Six rules from the delivery docket

Halyard & Oak Delivery Rules

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What makes these work

The cover treats scarcity as a fact, not a slogan

Floor stock only, the fourth of July to the second of August, and a line saying what is on the floor is all there is and the price goes when the piece goes. Two photographs carry the rest, the room the furniture is standing in and the bench it was made on. There is no discount percentage printed anywhere on it, which is unusual and works here because the scarcity is the offer.

The middle sheet prints the count beside the price

A three seat sofa down from three thousand two hundred and ninety to two thousand two hundred and ninety, one left. A two metre oak table, two on the floor. A bookcase, three left. Those counts can be verified by walking around the room, which is what makes them persuasive, and each line still has space for the material, the fill and the finish.

The docket flyer answers the delivery questions in advance

Six panels for delivery pricing by zone, lead times, wall straps, measuring the doorway and the hall turn, deposit terms and faults. Furniture is the category where the sale is the easy part and the delivery is where it goes wrong, so putting the docket wording on the sale flyer means the promise read in the window is the promise signed at the door.

Questions people ask

What do the toppling furniture rules require a shop to do?

Warn, in three places. The information standard covers clothing storage units and bookcases six hundred and eighty six millimetres or taller, entertainment units of any height designed to hold a television, and hall tables, display cabinets, buffets and sideboards at that same height. For those pieces a supplier has to attach a permanent warning label to the furniture itself, show the warning at the point of sale both in store and online, and carry the information in the instructions. The standard was made in May 2024 and compliance has been required since May 2025, so a showroom selling tall storage today is already inside it.

Does a shop have to supply the wall strap?

No. It is an information standard, so it requires warnings rather than hardware, and nothing in it obliges a supplier to put an anchoring device in the carton. That cuts both ways. A shop that ships a strap with every bookcase, tallboy and chest of drawers, as the docket flyer promises, is doing more than the rule asks of it. A customer who assumes a strap must be included because the law says so can end up with an empty box and an unanchored cabinet standing against a plaster wall, which is the situation the warnings exist to prevent.

Do the rules apply to ex display and second hand pieces?

The standard excludes furniture that a consumer bought and is reselling, and second hand furniture including pieces previously used commercially. A showroom piece the shop still owns and is selling for the first time is not second hand, so it carries the warnings like everything else in the room. Refund rights work along similar lines. A buyer of an ex display piece has the same rights as a buyer of a boxed one, except for problems the seller pointed out, problems that should have been noticed on inspection, and problems set out in the description. A scuff shown on the floor is not a fault later. A frame that fails is.

What if a delivery date is missed?

Start from what was promised. A business must not accept payment for goods when it knows, or should know, that it cannot supply them by the promised date or within a reasonable time. If a delivery runs late the first step is to contact the business, which should explain the reason and say what it is doing about it, and depending on the circumstances the remedy can be a refund or a replacement. This is why the docket flyer prints ten days for floor stock and ten to fourteen for an ordered piece instead of saying in stock now. A published lead time turns a vague reasonable time into a number both sides can measure.

Build your own in about a minute

The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.

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Other flyer examples

Electronics sale flyer

Rangeview Audio & Vision clears its demonstration room over three weeks, and every unit in the sale has already been switched on in front of a customer. Three flyers cover it. A floor stock sheet defines what marked down means before it names a single price. A quote sheet carries the old price, the number left and the cost of delivery and set up. A four step page explains what happens if something bought in the sale stops working.

Bookshop event flyer

Marram Books puts sixty chairs in the room above the shop and sells a fifteen dollar ticket that comes off the price of the book on the night. Three flyers do the work. An announcement carries the price, the signing and the stairs. A window poster carries three sentences of the novel itself and almost nothing else. A ticketing sheet sets out the run of the evening, the venue block and a QR code that goes to the booking page.

Summer sale flyer

Tallow Bay Surf Supply runs one three week sale before Christmas and has to say so without inventing a discount. The first flyer is a poster with two photographs and a single number. The second lists three products with the price each one actually sold at through October and November. The third does something almost nobody does on a sale flyer and explains what a was price and an up to figure are allowed to mean.

Want the steps in the builder? Read create a flyer for Instagram and print, then choose the template, theme and size. For everything this generator can do, see the flyer maker.