3 finished designs
Medical centre flyer for a new practice and its bulk billing policy
A new medical centre flyer has to answer the two questions every household asks about a GP: can I get in, and will I pay anything. These three designs for Kingfern Medical Centre, a fictional new practice on East Street in Rockhampton QLD, say it is taking new patients and state the billing policy exactly: every GP consultation is bulk billed for patients with a valid Medicare card, and a standard visit is $95 without one. They also list the three GPs, the hours, on site pathology and online booking.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
New practice opening
Now Taking New Patients
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Doctors and hours
Our Doctors and Hours
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Billing policy
Our Bulk Billing Policy
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
The three designs
The opening design leads with a tall photo of an empty waiting corridor, "Now taking new patients." in a dark panel, the bulk billing banner, three columns for the GPs, pathology and online booking, and two contact blocks. It is the letterbox flyer for the suburbs around the practice. The doctors design is deep blue with a geometric leaf mark: "Now taking new patients", the billing line, three doctor columns, three info rows for hours, address and phone, and the no Medicare card fee in the footer. Give it to pharmacies and community centres. The billing design is a light green layout with a clinic interior photo, "New patients", the billing paragraph, a "$0 out of pocket" panel and a first visit checklist, for the reception desk and new patient packs.
What this flyer must carry
Whether you are taking new patients, the billing policy in one exact sentence with any exceptions and fees, the doctors and their interests, hours, on site services and how to book. GPs are registered with the Medical Board of Australia, and its advertising guidelines apply to the practice's flyers: no patient testimonials, no claims you cannot substantiate and clear prices. "Bulk billing" must mean what it says; if some services or some patients are charged, say which. The standard GP consultation, item 23, has a Medicare benefit of $45.05, and a bulk billed visit means the practice accepts that benefit as full payment.
How to adapt this flyer
For a practice that charges a private fee, replace the bulk billing sentence with the fee, the Medicare rebate and the gap, and list who is bulk billed, such as children under 16 and concession card holders. For a practice with after hours sessions, add those times as their own row. For a practice opening a second site, keep the doctors design and add a line saying which doctors work at which site and on which days.
What makes these work
The billing policy is one exact sentence
"We bulk bill every GP consultation for patients with a valid Medicare card" appears in a banner on the opening design and in the billing paragraph, with the exception stated next to it: a standard visit is $95 without a Medicare card. "Bulk billing available" leaves people guessing; a sentence with its exception does not.
Doctors are introduced by what they do
The doctors design gives each GP a name and two or three areas of interest: women's health and antenatal shared care, chronic disease and skin checks, children's health and mental health plans. A family choosing a new GP is matching a doctor to a need, and this is the information they use.
A first visit checklist
The billing design lists what to do for a first visit: bring your Medicare card and medicines, ask the practice to request records from your old GP, allow 20 minutes. New patients often do not know a practice can request their records, and the line makes switching GPs feel easy.
Questions people ask
How should a GP practice word its bulk billing policy?
In one sentence that names who is bulk billed and for what, followed by any exception. "We bulk bill every GP consultation for patients with a valid Medicare card" is exact. If you bulk bill only some groups, list them. Avoid "bulk billing available", which leaves patients to find out the fee at the desk.
Can a medical centre flyer name its doctors?
Yes, with their real titles and areas of interest, and only titles they hold. "Specialist" titles are protected, so a GP with an interest in skin checks is not a dermatologist. Photos of doctors are optional; many practices use the building or the waiting room instead, which also stays accurate when staff change.
Is it worth listing on site pathology?
Yes, with the collection hours. Having blood taken at the same place as the appointment saves patients a second trip, and it is a real reason to choose one practice over another. Kingfern lists pathology collection on weekdays from 8am to 1pm on two of its three designs.
How many flyers should a new practice letterbox?
Start with the streets within two or three kilometres, where patients are most likely to come from, then repeat the drop a month later. Australia Post's unaddressed mail service can target suburbs and skips letterboxes with a no junk mail sign. A second drop with the same design works better than a new design each time.
Which design should go in new patient packs?
The billing design, because it explains the billing policy, the first visit checklist and how to book online. Export it as a PDF and email it with the new patient form, or print it at A4. The builder exports A4 at 2480 by 3508 pixels, which prints sharply on an office printer.
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Written and checked by the OneCraft team. Last checked .