3 finished designs
Hearing clinic flyer for free hearing checks and aid trials
A hearing clinic flyer is often read by the family of someone who is not hearing well, so it has to make the first step free and easy and make it clear nobody will be pushed into buying hearing aids. These three designs for Cochleaf Hearing, a fictional clinic on Ruthven Street in Toowoomba QLD, print a free 15 minute hearing check, a 30 day hearing aid trial with a full refund, the government Hearing Services Program for pensioners and veterans, tinnitus support, wax removal for $65 and home visits.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Free hearing check
Free 15 Minute Hearing Check
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Prices and services
Hearing Aids, Tinnitus, Wax Removal
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Clinic promise
Hear It Before You Buy It
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
The three designs
The free check design opens with a wide photo of an ear being examined with an otoscope, "Free hearing check" in large type, a line on what the check tells you, and a dark panel of four services: the 30 day trial, pensioners, tinnitus and home visits. Put it in pharmacies, GP waiting rooms and retirement villages. The services design is navy and dense: "FREE 15 MINUTE HEARING CHECK", three stats, an eight item list of everything the clinic does, a pensioners and veterans panel and a booking bar. It is the letterbox flyer. The promise design is softer, with a large blue circle for the headline, a quote bubble for the trial, a paragraph of services and two highlight blocks, for Facebook and the local paper.
What this flyer must carry
What the free check is and how long it takes, how to book or whether walk ins are welcome, the services and prices, the terms of any trial or refund, whether you are a Hearing Services Program provider, and where you are. Audiologists and audiometrists are not registered with AHPRA, so professional membership, such as Audiology Australia, is how readers judge qualifications. The Australian Consumer Law covers every claim: a "free" check must not carry a hidden charge, and a trial must be honoured on the terms printed. Under the Hearing Services Program, eligible clients include pensioner concession card holders and Veteran Gold Card holders, so "may qualify" is the right wording.
How to adapt this flyer
For a children's audiology practice, swap the photo for a child with headphones in a booth, change the trial line to school assessments and list the ages you test. For a clinic in an industrial town, add a workplace noise testing service for employers. For an independent clinic competing with chains, add "independent, not owned by a hearing aid maker" only if it is true.
What makes these work
The trial removes the sales fear
"Try hearing aids for 30 days before you decide to keep them" is the quote on the promise design, and every design repeats "return them within 30 days for a full refund". Many people avoid hearing checks because they expect a hard sell; a written trial with a refund answers that before they walk in.
Government funding is mentioned carefully
The flyers say pensioners and veterans "may qualify" for the Hearing Services Program and that the clinic will check. Eligibility depends on holding a pensioner concession card or a veteran card, among other groups, so "may qualify" is accurate, and the offer to check turns a confusing scheme into a phone call.
Small services bring people in
Wax removal for $65 and tinnitus support each get their own line. Blocked ears and ringing are common reasons to visit a hearing clinic that are not about hearing aids at all, and listing them gives a reason to visit for people who are not ready to think about aids.
Questions people ask
Can a hearing clinic advertise a free hearing check?
Yes, if it really is free and the flyer says what it includes. A short screening check and a full diagnostic assessment are different things, so name the length, such as "free 15 minute check", and price the full assessment separately if you charge for it. Under consumer law, a free offer cannot depend on buying something else.
Who is eligible for the Hearing Services Program?
Groups include pensioner concession card holders, Veteran Gold Card holders and some White Card holders, members of the Australian Defence Force and some others, mostly aged 21 and over. Eligible clients receive a voucher for services and devices. A clinic flyer should say "may qualify" and offer to check, because eligibility is individual.
How should a hearing aid trial be described?
State the length, what is refunded and any fees that are not, such as a fitting fee. Cochleaf offers a 30 day trial with a full refund if the aids are returned within 30 days. Whatever your terms, print them in one plain sentence; a vague "risk free trial" is what makes people suspicious.
Should wax removal be on a hearing clinic flyer?
Yes, with its price. Blocked ears are common, quick to fix and a reason for someone to visit who is not ready for a hearing test. Microsuction by a trained clinician is the method most clinics advertise. Cochleaf prices it at $65, listed on the services design beside the free check.
Which design should go into aged care facilities?
The free check design, because it leads with the free check and lists home and aged care visits. Print it at A4 for the noticeboard and leave copies with the activities coordinator. The builder exports A4 at 2480 by 3508 pixels, sharp enough for a large print run on a home office printer.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
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Written and checked by the OneCraft team. Last checked .