3 finished designs
Bookshop event flyer
Marram Books puts sixty chairs in the room above the shop and sells a fifteen dollar ticket that comes off the price of the book on the night. Three flyers do the work. An announcement carries the price, the signing and the stairs. A window poster carries three sentences of the novel itself and almost nothing else. A ticketing sheet sets out the run of the evening, the venue block and a QR code that goes to the booking page.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Photo led event announcement
Marram Books Author Evening
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Pull quote poster for the window
Marram Books Window Poster
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Ticketing sheet with the QR code
Marram Books Ticket Sheet
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
What makes these work
The announcement prices the ticket against the book
Fifteen dollars, and all of it comes off the book at the counter, which turns the ticket into a deposit rather than a cover charge. The same panel says the room is up one flight with no lift and gives a phone number for two seats downstairs on the video feed. That is the line deciding whether some readers come at all, so it belongs beside the price rather than in small print at the bottom.
The window poster is three sentences of the actual book
A passage from The Long Paddock, the author’s name, the date of the reading and the street. People stop at a bookshop window because they like sentences, so the strongest thing to put in it is the writing. A photograph of an author most passers by have not heard of yet would be doing much less work in the same amount of space.
The ticket sheet publishes the run sheet and the total price
Doors at six, half an hour of reading and half an hour of questions, signing downstairs until eight thirty, then the date, the time and the venue as three separate blocks. It also states that the price on the poster is the price at checkout with no booking fee added, which is exactly what an advertised price is supposed to be in the first place.
Questions people ask
Does an advertised ticket price have to include booking fees?
The advertised figure has to be the minimum total cost of buying the ticket, which includes taxes and any unavoidable or preselected extra fees. A business can display part of a price separately, but then the total has to be at least as prominent as the part. A poster saying fifteen dollars beside a checkout charging seventeen twenty is the failure this rule exists to stop. There is a second trap for a small venue. Where two different prices for the same ticket are on display, even by mistake, the seller has to honour the lowest one or stop selling until the wrong price is corrected.
Can someone resell a ticket to a sold out reading?
In New South Wales, not for more than the original cost plus transaction costs, and those costs are capped at ten per cent of the ticket price. The rule bites where the ticket carries a resale restriction, meaning a term or condition limiting or prohibiting resale. Any advertisement offering the ticket on has to state the original cost, an asking price no more than ten per cent above it, and details of the location the ticket entitles the holder to. Publishing a prohibited advertisement is an offence for the owner of the publication or platform, not only for the person reselling.
Can a publisher tell a bookshop what to charge?
No. Resale price maintenance is illegal in itself, rather than only when it can be shown to damage competition. A supplier cannot set a minimum price a retailer may sell at, cannot make a discount conditional on the retailer holding a price, cannot withhold supply from a shop that discounts, and cannot lean on one that already has. A recommended retail price is fine while it stays a recommendation, and a maximum price is allowed. That is why a bookshop can decide on its own that a fifteen dollar ticket comes off the book on the night, without asking anybody for permission.
What should an event flyer say about access and seating?
Say the physical truth, then give a way around it. These flyers state that the room is upstairs with no lift, that there are sixty seats and no standing room, and that a phone call holds two seats downstairs on the video feed. Between them those three facts answer the questions that stop people booking: whether they can get into the room, whether a ticket guarantees a seat, and what to do when the stairs are the problem. Printing the seat count is also the honest version of a sold out sign, because sixty is a small number and a reader who sees it books this week rather than on the day.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
Make my bookshop event flyerOther flyer examples
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Electronics sale flyer
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Pop up shop flyer
Saltmarsh Ceramics has a Bannister Street shopfront for eleven days and one chance to fill it. The three flyers here answer the three questions a passer by has, in the order they ask them: when is it on, what is it, and can I get there on a Sunday. The last of those is not a throwaway, because a pop up in the Perth metropolitan area sits under the same retail trading hours as any other shop.
Want the steps in the builder? Read create a flyer for Instagram and print, then choose the template, theme and size. For everything this generator can do, see the flyer maker.