Chalkline Accelerator Application

Accelerator application deck

The deck that goes in with an accelerator application, before anyone has met you. This one is for Chalkline, an invented Leeds company selling reading intervention software to primary schools. It follows the ten slide order 500 Global publishes for its own applicants, and it carries the two things no investor deck contains: progress since founding as its own slide, and a straight list of what the founders want out of the programme. There is no ask slide, because the terms are already public.

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CHALKLINE · APPLICATION 2027

A Reading Specialist In The Software

For primary schools that cannot staff one to one reading intervention

Bea Nkemdirim and Ravi Shanmugam

Co-founders, Chalkline, Leeds

Cohort

Spring 2027

Slide 1 · cover · The elevator pitch in one sentence, because a reviewer opens with no context at all.

The problem

A quarter of children leave primary school unable to read at the expected level, and the intervention that fixes it costs more than most schools can staff.

The child

Falls behind early

A gap that opens in year two is rarely closed by year six.

Needs one to one

Evidence supports fifteen minutes a day, individually.

Gets a group

Most schools can only offer a group of six.

The school

Staffing is the cost

A trained reading specialist costs about £34,000 a year.

Training does not stick

Assistants change roles faster than the training cycle.

The budget is fixed

Pupil premium money is already committed by October.

The teacher

No time to plan

Choosing the right text for each child takes an hour a week.

No record of progress

Reading records live in a paper folder in a drawer.

No handover

A supply assistant starts from nothing on Monday.

The result

Intervention stops

Sessions are the first thing dropped in a busy week.

Nobody can prove it worked

Ofsted asks for evidence the school does not hold.

The gap widens

By year six the same children are still behind.

02

Slide 2 · pillars · The problem stated from the school budget, not from the child, which is what a reviewer scores.

THE SOLUTION

A reading specialist in the software, not on the payroll

Match

The child reads aloud once. Chalkline picks the next text from a 2,400 book library at the right level.

Listen

Speech recognition tuned to eight year olds marks the words missed, so nobody has to score by hand.

Script

The assistant gets a fifteen minute session plan with the exact prompts to say. No training day needed.

Prove

Every session writes to a progress record the school can hand to a governor or an inspector.

03

Slide 3 · pillars · What Chalkline is, in four pillars, tied back to each part of the problem above.

A Chalkline session

Fifteen minutes, on a school tablet, run by whoever is free that morning.

01

Sign in

The assistant taps a name. No accounts, no passwords.

02

Read

The child reads the text on screen out loud.

03

Score

Chalkline marks accuracy and pace as they read.

04

Prompt

Three prompts appear for the words that were missed.

05

Log

The session saves itself. Nothing to write up.

06

Next

Tomorrow book is chosen before the tablet is put away.

Ninety seconds of adult time per session, all of it talking to the child

04

Slide 4 · process · How it actually works, which an accelerator asks for and an investor usually does not.

Sessions a month

Completed reading sessions across all schools, March to August 2026.

Mar
Apr
May
Jun
Jul
Aug
01500300045006000
Sessions

05

Slide 5 · metrics · One metric, one chart, exactly as an application deck is meant to show traction.

How we charge

One class

Free

forever

How every school starts with us

Up to 30 children
Full book library
Progress records
No card required

Start a class

Whole school

£1,450

per year

Unlimited children, one flat fee

Every child, every year group
Ofsted evidence export
Trust wide reporting
Termly review with us

Talk to us

06

Slide 6 · pricing · The revenue model, ranked, with the free tier that gets Chalkline through the school door.

What a school does instead

Today

Chalkline

VS

Paper reading records

A trained specialist, if funded

Groups of six, not one to one

Two day training course

Book choice by teacher judgement

Evidence rebuilt before inspection

Records written by the session

Any adult who is free

One child, fifteen minutes

Ninety seconds of instruction

Book chosen from the last read

Evidence exported in one click

07

Slide 7 · comparison · The competition, named as the two things schools actually do instead of buying us.

The market

Counted from primary schools we could sell to, at the price we already charge.

20,800

UK primary schools

State funded primaries in England, Scotland and Wales.

14,600

With a reading gap

Schools where more than a fifth miss the expected standard.

£1,450

Our annual price

One flat fee per school, whatever the roll.

£21M

UK, if we win it

The 14,600 schools above at our current price.

£98M

English speaking

The same basis across Ireland, Australia, Canada and the US.

1%

Of the pupil premium

What our annual fee costs a typical two form entry primary.

08

Slide 8 · metrics · The market built from schools and price rather than from a global edtech figure.

PROGRESS TO DATE

Fourteen months, unfunded

01

JUN 2025

Bea leaves her year four classroom in Leeds. First prototype built with one school over the summer holidays.

02

NOV 2025

Speech scoring works on eight year olds after four rewrites. The first assistant runs a session without us in the room.

03

FEB 2026

Three schools sign a paid pilot at £900 each. We had not asked for money, they offered.

04

MAY 2026

Book library reaches 2,400 titles through a licence with two independent publishers.

05

AUG 2026

Nine paying schools, 4,900 sessions in a month, and a waiting list of 31 schools we cannot yet onboard.

09

Slide 9 · timeline · Progress since founding, kept separate from traction because velocity is what is being judged.

The team :

Two of us

Bea taught year four for nine years and ran the reading intervention timetable for a two form entry primary. Ravi built speech models for a call centre analytics company. Nobody else has both halves of this.

1
Insider access

Bea can get a meeting with any headteacher in West Yorkshire because she has covered their classes.

2
The hard part is ours

Speech recognition on children reading aloud is the piece every competitor licenses and we built.

3
We have been wrong before

The first version scored comprehension. Four schools told us to drop it and we did, in a fortnight.

10

Slide 10 · pillars · The team framed as an unfair advantage, which is the only thing an accelerator scores here.

What we need

Five things we would use the programme for, in the order we would use them.

How do we sell to a multi academy trust?

We sell school by school. One introduction to a trust with forty primaries changes our whole plan.

Who can pressure test the speech model?

We want a mentor who has shipped speech recognition for children, because the accents beat us monthly.

What does a school procurement cycle really look like?

Our nine schools all bought in September. We do not yet know whether that is a rule or a coincidence.

Should we raise at all?

We are profitable on nine schools. We would like an honest argument about whether we should stay that way.

Can we get into a US district pilot?

The product needs almost no change for American phonics, but we have no route in and no idea who to ask.

11

Slide 11 · content · What we want from the programme, which belongs in an application deck and nowhere else.

The structure

What each slide is doing, so you can reuse the order even with different content.

Slide 1cover
The elevator pitch in one sentence, because a reviewer opens with no context at all.
Slide 2pillars
The problem stated from the school budget, not from the child, which is what a reviewer scores.
Slide 3pillars
What Chalkline is, in four pillars, tied back to each part of the problem above.
Slide 4process
How it actually works, which an accelerator asks for and an investor usually does not.
Slide 5metrics
One metric, one chart, exactly as an application deck is meant to show traction.
Slide 6pricing
The revenue model, ranked, with the free tier that gets Chalkline through the school door.
Slide 7comparison
The competition, named as the two things schools actually do instead of buying us.
Slide 8metrics
The market built from schools and price rather than from a global edtech figure.
Slide 9timeline
Progress since founding, kept separate from traction because velocity is what is being judged.
Slide 10pillars
The team framed as an unfair advantage, which is the only thing an accelerator scores here.
Slide 11content
What we want from the programme, which belongs in an application deck and nowhere else.

What makes this deck work

It reads without a presenter

A reviewer gives each application a few minutes on a screen, alone. Every slide here finishes its own thought, and the density is deliberate: this is a document, not a stage deck.

Progress is separated from traction

One slide shows the chart. A different slide shows five dated milestones since the founder left her classroom. Accelerators score velocity, and velocity is not visible in a single number.

It asks for specific help

The last slide is five real questions, including whether the company should raise at all. Naming what you do not know is the closest thing an application has to evidence that you are coachable.

Questions people ask

What goes in an accelerator application deck?

Elevator pitch, problem, solution, how it works, traction, business model, competition, market, progress to date and team. 500 Global publishes exactly that order in ten slides. Techstars asks the same things through its application form instead.

Should there be an ask slide?

No. The accelerator has a published offer, usually a fixed amount for a fixed percentage, so there is nothing to negotiate and nothing to ask for. Use the space for how the product works instead.

Is it a problem that we are very early?

No. A large share of every batch is funded on little more than an idea, and both Y Combinator and Techstars would rather read an honest pre revenue slide than a dressed up one. Show what you built and how fast you built it.

Do all accelerators want a deck?

No. Y Combinator takes a form plus two one minute videos and no deck at all. Techstars, 500 Global and most regional programmes accept or expect one, which is what this example is written for.

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