3 finished designs

App launch flyer

Paddock Run maps roadside stalls and farm gates and shows only the ones a grower has marked open in the past day. Its launch flyers avoid the two things app posters usually do, which are showing a screenshot nobody can read at arm’s length and promising a feature list. Instead: one flyer explains the rule that makes the map trustworthy, one announces the release, and one lists in order every piece of data the app asks for.

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The 3 designs

The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.

PR
PADDOCK RUN
Farm gates, open today
Roadside stalls that are open now
An honesty box roadside stall on a country verge, a crate of pumpkins and a jar for coins under a tin roof, gum trees behind, square framing, no people, no text, no signage
Open now
Eleven stalls within 40km. Tap one for what is out today and how to pay.
Open the map
Paddock Run maps the roadside stalls, honesty boxes and farm gates of central Victoria, and shows only the ones a grower marked open in the last 24 hours. Nobody pays to be listed and nobody pays to sit at the top.
Open right now
A stall drops off the map 24 hours after its last update, so a closed gate stops appearing on its own.
Cash or tap
Every listing says whether the box takes coins, a bank transfer, or a card reader hanging on the post.
Location on ask
The map works from a suburb you type in. Device location is only used if you turn it on yourself.
PADDOCKRUN.EXAMPLE
Download on
iPhone
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Android

Phone mockup launch flyer

Paddock Run App Launch Flyer

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

PR
Paddock Run
PADDOCK RUN IS LIVE
2026
What it actually does
Type a town and see the stalls a grower marked open in the past day. Tap one for what is out, what it costs, and whether the box takes coins or a transfer. That is the whole app. No feed, no account to look.
A stone fruit stall at a farm gate on a gravel driveway, wooden trays of apricots under a shade cloth with a hand written slate leaning against the leg, tall vertical framing, no people, no text, no signage
Free for growers
Listing a gate costs nothing and always will. No paid placement anywhere in the map.
24 hour expiry
An unrefreshed stall disappears the next day, so the map stays honest by itself.
Free · paddockrun.example · @paddockrun

Bold launch announcement

Paddock Run Launch Announcement

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

PADDOCK RUN
What we
collect
and why
Four things, in the order the app asks for them.
1
Nothing at all to browse. The map opens on a town you type, with no account and no sign in.
2
Device location only if you switch it on, and only while the map is open. Turning it off does not break the app.
3
An email address if you list a gate, so we can reach the grower. It is never shown on the listing itself.
4
Delete the account in Settings and the listing and the email go with it, inside seven days, no email to us needed.

Four step privacy sheet

Paddock Run Privacy Sheet

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

What makes these work

The first flyer explains the rule, not the features

A stall drops off the map 24 hours after its last update. One sentence, and it answers the only question a reader has, which is whether the map will send them down a dirt road to a closed gate. Feature lists never answer that.

The dark announcement is deliberately short

A wordmark, a year, one paragraph and two facts: free for growers, and listings expire on their own. An announcement flyer competes with a phone in the reader’s hand, so anything it says beyond the reason to open the store page is spent effort.

The privacy sheet numbers the asks in order

Nothing to browse, location only if you switch it on, an email only if you list a gate, and a delete that takes the lot inside seven days. Written as four steps rather than a policy, it is the one flyer of the three a grower will actually read to the end.

Questions people ask

Does an app have to let people use it anonymously?

Australian Privacy Principle 2 gives individuals the option of not identifying themselves or of using a pseudonym when dealing with an organisation. The only exceptions are where the law or a court requires identification, or where it is impracticable. The regulator treats impracticability as transitional rather than permanent, and expects systems to be designed with an anonymous path, which is why browsing this map needs no account.

What has to be in a collection notice?

Australian Privacy Principle 5 requires notification at or before collection, or as soon as practicable afterwards, covering ten matters including who is collecting, why, what happens if the information is not collected, who it is usually disclosed to, how to access and correct it, how to complain, and whether it goes overseas and to which countries. A flyer is not that notice, but it can preview it honestly.

Is a small app developer exempt from the Privacy Act?

Sometimes, and less often than founders assume. The small business exemption applies below $3 million annual turnover, but it falls away if the business discloses personal information for a benefit, provides a benefit in order to collect it, is a health service provider holding health information, or is related to a larger body corporate. An app that sells or trades data is covered whatever its turnover.

Should a launch flyer carry app store badges?

Yes, and both of them, positioned where a thumb would go. The badges are the only part of the flyer that maps to an action a reader can take while standing in front of it. Everything above them is there to make that action feel worth the twenty seconds of a download on regional reception.

Build your own in about a minute

The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.

Make my app launch flyer

Other flyer examples

Grand opening flyer

One new hardware shop, Rowan & Sons on Mercer Street, and three flyers for three jobs. The date poster goes in the window weeks out and says Saturday 6 September, from 8am, with free coffee, ten percent off all weekend and a bench where the staff sharpen your tools. The offer sheet sits by the till and prices one product, the 5 litre cast iron pot at $119, usually $149, for the opening weekend only. The photo invitation goes to the mailing list and the neighbours, with coffee from eight and the ribbon at nine.

Product launch flyer

Bellbird Pantry has one carton to introduce and two very different audiences to introduce it to. A cafe owner wants to know whether it splits at 65 degrees. A shopper wants to know what is in it. The three flyers here split that job: an editorial poster with a single claim, a range sheet that lays out four lines for a buyer, and a page that walks through the three blocks on the back of the pack.

Product drop flyer

Ninepin Supply makes 120 jackets from one roll of cloth and then stops. A drop flyer for that has an unusual job, because the scarcity is real and has to be stated in a way a reader can check. One flyer is a single garment on a rail. One is a lookbook with the thirty day return promise printed at the bottom. The third is the rules: doors at 10am, two per person, no rainchecks.

Want the steps in the builder? Read create a flyer for Instagram and print, then choose the template, theme and size. For everything this generator can do, see the flyer maker.