3 finished designs

App launch flyer

Paddock Run maps roadside stalls and farm gates and shows only the ones a grower has marked open in the past day. Its launch flyers avoid the two things app posters usually do, which are showing a screenshot nobody can read at arm’s length and promising a feature list. Instead: one flyer explains the rule that makes the map trustworthy, one announces the release, and one lists in order every piece of data the app asks for.

Create a flyer with OneCraftA4 print and 7 more native sizes

The 3 designs

The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.

An honesty box roadside stall on a country verge, a crate of pumpkins and a jar for coins under a tin roof, gum trees behind, square framing, no people, no text, no signage — Phone mockup launch flyer
Paddock Run App Launch Flyer
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

A stone fruit stall at a farm gate on a gravel driveway, wooden trays of apricots under a shade cloth with a hand written slate leaning against the leg, tall vertical framing, no people, no text, no signage — Bold launch announcement
Paddock Run Launch Announcement
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

PADDOCK RUN

What we

collect

and why

Four things, in the order the app asks for them.

Nothing at all to browse. The map opens on a town you type, with no account and no sign in.

Device location only if you switch it on, and only while the map is open. Turning it off does not break the app.

An email address if you list a gate, so we can reach the grower. It is never shown on the listing itself.

Delete the account in Settings and the listing and the email go with it, inside seven days, no email to us needed.

Four step privacy sheet

Paddock Run Privacy Sheet

Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header

What makes these work

The first flyer explains the rule, not the features

A stall drops off the map 24 hours after its last update. One sentence, and it answers the only question a reader has, which is whether the map will send them down a dirt road to a closed gate. Feature lists never answer that.

The dark announcement is deliberately short

A wordmark, a year, one paragraph and two facts: free for growers, and listings expire on their own. An announcement flyer competes with a phone in the reader’s hand, so anything it says beyond the reason to open the store page is spent effort.

The privacy sheet numbers the asks in order

Nothing to browse, location only if you switch it on, an email only if you list a gate, and a delete that takes the lot inside seven days. Written as four steps rather than a policy, it is the one flyer of the three a grower will actually read to the end.

Questions people ask

Does an app have to let people use it anonymously?

Australian Privacy Principle 2 gives individuals the option of not identifying themselves or of using a pseudonym when dealing with an organisation. The only exceptions are where the law or a court requires identification, or where it is impracticable. The regulator treats impracticability as transitional rather than permanent, and expects systems to be designed with an anonymous path, which is why browsing this map needs no account.

What has to be in a collection notice?

Australian Privacy Principle 5 requires notification at or before collection, or as soon as practicable afterwards, covering ten matters including who is collecting, why, what happens if the information is not collected, who it is usually disclosed to, how to access and correct it, how to complain, and whether it goes overseas and to which countries. A flyer is not that notice, but it can preview it honestly.

Is a small app developer exempt from the Privacy Act?

Sometimes, and less often than founders assume. The small business exemption applies below $3 million annual turnover, but it falls away if the business discloses personal information for a benefit, provides a benefit in order to collect it, is a health service provider holding health information, or is related to a larger body corporate. An app that sells or trades data is covered whatever its turnover.

Should a launch flyer carry app store badges?

Yes, and both of them, positioned where a thumb would go. The badges are the only part of the flyer that maps to an action a reader can take while standing in front of it. Everything above them is there to make that action feel worth the twenty seconds of a download on regional reception.

What resolution does an A4 flyer export at for print?

A4 portrait is a 1240 by 1754 canvas at 150 DPI, and capture runs at twice scale, so the exported file lands at 2480 by 3508 pixels. That is A4 at 300 DPI, which is what a commercial printer expects. All three designs here are A4 portrait, so each exports at that size.

Can the same design go on the app store listing?

Not directly, because store listings need screenshots at device sizes rather than a flyer. What these three designs do carry natively is Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header and A4 Landscape, so the launch campaign around the listing is covered from the same file.

Build your own in about a minute

The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.

Make one like this

Other flyer examples

Product launch flyer

Bellbird Pantry has one carton to introduce and two very different audiences to introduce it to. A cafe owner wants to know whether it splits at 65 degrees. A shopper wants to know what is in it. The three flyers here split that job: an editorial poster with a single claim, a range sheet that lays out four lines for a buyer, and a page that walks through the three blocks on the back of the pack.

Mental health awareness flyer for a workplace week

A workplace mental health awareness flyer works when it gives people something to do this week, not just something to feel: a time and place, a question they can ask, and a number to call. These three designs for the people team at Palletwren Logistics, a fictional depot business, run a mental health week from Monday 12 to Friday 16 October 2026 with a daily activities table, three conversation starters, manager drop in times, the employee assistance program number and national support lines.

Blood drive flyer with session times and eligibility

A blood drive flyer has to turn goodwill into a booked chair, so it needs the date and times, a quick check of who can give, and how to book. These three designs for Gumleaf Grove Community Centre, a fictional centre in Penrith NSW hosting a mobile donor day on Wednesday 18 November 2026, give the 9am to 3pm session, Lifeblood's basic eligibility (aged 18 to 75, healthy, over 50 kg), what to eat and drink beforehand, the booking line and that walk ins are welcome if a chair is free.

Want the steps in the builder? Read Create a flyer for Instagram and print, then Resize one flyer for every social size. For everything this generator can do, see the flyer maker.

Sources

Written and checked by the OneCraft team. Last checked 22 August 2026.