3 finished designs
Concert and live music flyer
Three flyers for one night at The Tannery on Peel Street, with Kessler Drive, Amber Lowe and Night Ferry on the bill. The lineup poster goes up around the neighbourhood with the date, doors at 8pm and the 18+ line. The date poster goes behind the bar and lists the three acts against their set times, 8.30, 9.40 and 10.45. The full bill goes online for anyone deciding whether to buy, with the $28 entry, the Peel Street entrance and the last tram at half past midnight.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Lineup poster
The Tannery Live Lineup
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Date poster
The Tannery Friday Night Poster
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Full bill with set times
The Tannery Full Bill
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
What makes these work
Set times, not just names
People decide whether to come based on when the band they care about plays. The date poster and the full bill both print 8.30 for Kessler Drive, 9.40 for Amber Lowe and 10.45 for Night Ferry, in playing order, so the two flyers never contradict each other. Anyone only coming for the headliner knows they can eat first.
The practical details are on the flyer
Door time, price, age limit and which entrance. These are the four things a venue gets asked on the phone every single week, and the full bill answers all of them in one row: doors 8.00pm, entry $28, 18+. The 18+ with ID line is there because a licensed venue has to check the ID of anyone who looks under 25.
Dark palette, warm stage light
Deep indigo with a warm photo reads like a room with the lights down, which is what the flyer is actually selling. The lineup poster and the full bill share the same indigo and the same wide crowd photo, while the date poster drops the photo and lets the three numbered acts carry the page. All three read as the one venue.
Questions people ask
What should a gig flyer include?
The date, the acts in playing order with set times, the door time, the ticket price and the age restriction. The full bill here carries all five, plus the entrance to use and the last tram, which are the questions a venue otherwise answers on the phone. A photo and a palette set the mood, but a reader who cannot find the door time will not come.
What size works for a poster run?
A4 portrait prints cheaply and fits most poster walls. Export the PDF and ask your printer for A3 if you want them to hold up outdoors. Ask shops and venues for window space rather than pasting poles, because councils such as the City of Sydney fine illegal bill posting on the spot.
Can I make a matching Instagram story?
Yes. Set the canvas size on the page to Instagram Story, 1080 by 1920. Each of these three designs has a native story file, so the tall version is swapped in and your act names, times and ticket price carry across by slot. Add it as a second page and the A4 poster stays as it is, since size is per page. Export the story page as PNG or JPG.
Should the headline act be biggest?
Usually, but not always. If the support act is the one selling tickets this month, make that name the one people see from across the street. The full bill here gives Night Ferry the large headline slot and lists all three acts in order of play underneath, so the biggest name and the running order sit on one page without competing.
Which size works for a Facebook event header?
Facebook Cover at 820 by 312, which all three designs here have natively. Add a page at that size and the wide version of the design is swapped in with the line-up and the date carried over. Twitter Header at 1500 by 500 is also native if you need a second banner shape.
How many acts fit on one gig flyer?
Three or four with any hierarchy, which is what the bill design is built for. Past that the support acts become the same size as each other and the poster stops telling anyone who is headlining. For a festival line-up, group by night or by stage rather than shrinking the type.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
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Want the steps in the builder? Read Create a flyer for Instagram and print, then Resize one flyer for every social size. For everything this generator can do, see the flyer maker.
Written and checked by the OneCraft team. Last checked .