Promo video
Countdown offer video example
This countdown offer video example is a vertical flash sale promo told in four scenes, and the script with each scene's seconds is below. Forty eight hours lands as three stacked words, the offer scene stamps 30 percent off with the code TIDE30 on a ticket, the countdown card makes the deadline loom, and the close prints the exclusions in its footer instead of whispering them.
Watch it
Ultraviolet look, Laomedeia, energetic female voice, English. Exported at 9:16.
The brief that made it
Flash sale for Harbourline Outdoor: 30 percent off everything for 48 hours, code TIDE30, ends Sunday midnight, excludes gift cards.
The script, scene by scene
Every narration line with the scene it sits on and how long it runs. Useful whether you build the video here or write your own.
- Scene 1statement3.4s
- Forty eight hours.
- Scene 2offer4.9s
- Thirty percent off everything.
- Scene 3countdown4.1s
- Ends Sunday midnight.
- Scene 4cta5.2s
- Shop the sale. Excludes gift cards.
Why four scenes is enough
A flash sale ad has exactly four jobs: how long, how much, when it ends, where to go. This video gives each job one scene and adds nothing. The statement scene stacks Forty. Eight. Hours. one word per beat. The offer scene pairs 30% OFF with the code on an outlined ticket chip. The countdown card looms 48:00:00 over "Sunday midnight, gone for good," and the close is a button with reassurance lines. For a known brand running a known mechanic, every extra scene is a second the viewer spends not shopping. Product scenes belong in the catalogue ads that ran before the sale.
How long it actually runs
The brief asked for the shortest possible video, and the engine answered with about eighteen seconds rather than twelve. That is deliberate product behaviour worth knowing: every scene holds long enough for its final line to be read, based on how much text has landed and when, so a scene carrying an offer, a code and an expiry line will not be rushed to a two second flash. The reading floor is also what keeps hand built videos legible for people watching without sound, which on feed placements is most people.
The exclusions are on screen
The narration for the close says "Shop the sale. Excludes gift cards", and the same scene prints three footer lines under the button: no gift cards, online and in store, ends Sunday midnight. Scarcity claims are the most scrutinised pattern in retail advertising; a deadline that is real and exclusions that are visible are what separate urgency from manipulation. If the sale would actually be extended, do not ship a countdown. The code chip also stays on screen for two scenes, which is what makes the ad work as a screenshot.
What makes this video work
One job per scene
Duration, discount, deadline, destination: four scenes, each carrying exactly one of the four facts a flash sale must communicate, in the order a shopper needs them.
The code survives a screenshot
TIDE30 sits on an outlined ticket in scene 2 and the exclusions print in scene 4's footer. Someone who screenshots either frame has the offer, the code and the catch.
Every scene is readable without sound
The engine holds each scene until its last line can actually be read, so the video works muted in a feed, which is where a flash sale ad is actually seen.
Questions people ask
How short can a video like this be?
Shorter than this, but not much. Each scene holds long enough for its landed text to be read, so a four scene offer runs closer to eighteen seconds than twelve. Cutting a scene, say the statement opener, is how you buy real seconds; rushing the offer scene is not on the table.
Does the countdown show real time?
No, 48:00:00 is a designed visual, and the deadline is stated in words on the same card. Say when the sale ends and mean it; a countdown attached to an offer that keeps running afterwards is exactly the pattern consumer regulators list under false urgency.
Can I add product shots?
Scenes that carry photos exist, and one product beat after the offer can work for a hero item sale. For a storewide percentage, products dilute: the audience already knows the shop, and each added scene delays the button. Keep the catalogue for the always on ads.
Is the export free?
At thirty seconds or under with no new narration to synthesise, the export is free, and this video is well inside that. Re-exports of unchanged content reuse the rendered file. Narration synthesis, when you add it, costs one credit per clip.
Where do captions sit on the vertical frame?
In the dark pill, 120 pixels up from the bottom on 9:16, typing on word by word with the narration. That inset keeps the words clear of Reels and TikTok interface elements. Captions are on by default and toggle per scene in the voice dialog.
What are the rules on scarcity claims?
The deadline must be real, the discount must be genuine against your usual price, and material exclusions must be disclosed. This script keeps all three visible: the end time is stated twice, the discount is one number, and the gift card exclusion is spoken and printed. The sources cover the regulator guidance.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
Make my countdown offer video exampleOther video examples
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Want the steps in the builder? Read Make a promo video with AI voiceover, then Export a video for YouTube, Reels and TikTok. For everything this generator can do, see the video maker.
Sources
Written and checked by the OneCraft team. Last checked .