Rook & Rye Crowdfunding Pitch
Crowdfunding pitch deck
A campaign deck for Rook & Rye, an invented Bristol drinks brand raising £850,000 from several hundred small investors rather than one fund. It reads nothing like a venture deck because nobody is in the room to answer questions: the numbers arrive on slide two, the market figures are sourced, the valuation and the minimum ticket are printed on a slide, and the last thing on screen is the risk warning a regulated financial promotion has to carry.
Every slide, in order
The whole deck as it renders, one slide after another. Read it the way the audience would.
The structure
What each slide is doing, so you can reuse the order even with different content.
- Slide 1cover
- The whole proposition and the raise on the first screen, because most readers stop here.
- Slide 2metrics
- Ten numbers on one screen, which is what a retail investor scrolls looking for.
- Slide 3content
- The gap in the category, in five steps a reader with no drinks knowledge can follow.
- Slide 4checklist
- The three products, in plain language, with what each one costs and who buys it.
- Slide 5metrics
- The revenue curve by half year, with the three numbers that qualify it beside it.
- Slide 6metrics
- The market, sourced, and narrowed to the segment we actually compete in.
- Slide 7testimonial
- Community proof, which carries more weight with a crowd investor than with a fund.
- Slide 8intro
- The founding story, which the platform data says drives more decisions than the numbers.
- Slide 9investment
- Where the money goes, itemised, because a crowd investor cannot ask a follow up question.
- Slide 10content
- The terms, written as the five questions a first time investor actually asks.
- Slide 11pricing
- The bonus share tiers, which are structural in a crowdfunding round and absent from a VC one.
- Slide 12closing
- One next step and the risk warning, which a regulated financial promotion has to carry.
What makes this deck work
The numbers arrive before the story
Slide two is ten figures with no commentary: revenue, growth, margin, stockists, subscribers, followers, the raise and the valuation. Roughly a third of people read a campaign page in full, so everything that decides it has to survive a scroll.
The terms are on a slide, not in a footnote
Share class, pre money, post money, tax relief, minimum ticket and the closing date, written as the five questions a first time investor actually asks. A venture deck can leave price to the negotiation. A public offer cannot.
Rewards are structural, not decoration
Three bonus share tiers at £250, £1,000 and £5,000, each capped and each stated plainly. Perks change how much a retail round raises, so they belong in the deck rather than in the small print.
Questions people ask
How is a crowdfunding deck different from an investor deck?
It is a public financial promotion. Every factual claim needs evidence the platform will check, the language has to be fair and not misleading, and it must work with no presenter, because competitors, customers and journalists all read it too.
How long should a crowdfunding deck be?
Twelve to twenty slides, which is longer than a venture deck. There is nobody in the room filling the gaps, so anything you would normally say out loud has to be written down.
Do perks and bonus shares really matter?
Yes. Platforms report that campaigns offering rewards raise materially more, and the tiers also shape the average cheque. Keep them simple, cap the top tier, and issue bonus shares at close rather than promising anything conditional.
What has to be sourced?
Every market size, growth rate and user number. Platforms ask for third party figures no more than two or three years old, and screenshots for anything from your own systems. Unevidenced claims get struck from the page before it goes live.
Where should the founder story go in a crowdfunding deck?
After the numbers. This deck opens with the proposition and ten figures, then reaches the founding story on slide eight, once the reader has decided the business is real. A crowd investor scrolls a page rather than sitting in a meeting, so the story works as the reason to commit rather than as the reason to keep reading.
How do I explain the terms to a first time investor?
As questions rather than as a term sheet. Slide ten answers what you are buying, what the company is valued at, what the minimum is, what the shares do afterwards and when the money moves. Most people in a crowd round have never bought unlisted shares before, so the language decides whether they finish the page.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
Make one like thisOther presentation examples
Restaurant pitch deck that shows the weekly P&L before the concept photos
Ember & Rye is a 60 seat wood fired restaurant taking a lease on a suburban high street and raising $420,000 from six private investors. The deck runs on a weekly profit and loss because that is the unit a restaurant lives or dies on, and it puts the fit-out budget next to the return so nobody has to ask.
Ecommerce pitch deck example built on repeat rate and margin per order
Ironhollow sells carbon steel pans online and through 40 kitchen stores, and is raising $3M to bring finishing and inventory in house. The centre of the deck is a waterfall from order value to contribution, because an ecommerce investor wants to know what is left after shipping, returns and ads.
Fashion brand pitch deck example built on sell through
An apparel investor has one question and it is not about the brand, it is about the stock that did not sell. Harrow Drill Co is invented, and its ten slides answer with sell through by drop, an unbroken 58 percent margin and no discount cycle to explain away.
Want the steps in the builder? Read Make a pitch presentation with AI, then Export a presentation to PowerPoint or PDF. For everything this generator can do, see the presentation maker.
Written and checked by the OneCraft team. Last checked .