Solvane Translation legal market entry
3C analysis slide with three facts in every corner
A 3C analysis slide is useful when each corner holds facts the room can test, so the strategy that follows is visibly built on them. This one prepares Solvane Translation, a fictional agency, for its move into legal translation in 2027.
What is on the slide
- Title
- 3C Analysis, Solvane. Where Solvane Translation stands before it enters legal translation in 2027, three facts in each corner.
- Company
- 42 certified translators across 11 languages. 96% of jobs delivered on time last year. Revenue of $3.1M, 70% of it from medical clients.
- Customers
- Law firms in the region order about 2,400 pages a month. They pay a 25% premium for 48 hour turnaround. Certification is the first question they ask.
- Competitors
- Two agencies hold most legal work. Neither offers weekend turnaround. Their average price is $68 a page against Solvane at $61.
When this is the right slide
Choose this slide at the start of a strategy or market entry discussion, when the room needs a shared, checkable set of facts about the company, its customers and its competitors before a plan is proposed.
What to swap it for
Grouping: Porter's 5 Forces. Swap to Porter's five forces when the competitor corner needs to widen into every pressure on the industry: rivals, entrants, substitutes, buyers and suppliers.
What this slide shows
A title reads 3C Analysis, Solvane, with a framing line: where Solvane Translation stands before it enters legal translation in 2027, three facts in each corner. Three tall cards stand side by side, each with a round icon badge, a label and a centred paragraph. Company, with a building icon: 42 certified translators across 11 languages, 96% of jobs delivered on time last year, and revenue of $3.1M, 70% of it from medical clients. Customers, with a people icon: law firms in the region order about 2,400 pages a month, they pay a 25% premium for 48 hour turnaround, and certification is the first question they ask. Competitors, with a crossed swords icon: two agencies hold most legal work, neither offers weekend turnaround, and their average price is $68 a page against Solvane at $61. The cards run from dark to light teal.
When this is the right slide
Use it at the start of a strategy discussion, an entry case or a planning offsite, when the room needs a shared set of facts about the business, the customer and the competition before anyone proposes a plan. It is particularly useful when the audience includes people from different functions who each know one corner well and the others less well. It is the wrong slide once the strategy is agreed and the question is execution; that belongs on a marketing mix or a roadmap. It is also the wrong slide when external forces such as regulation or partners decide the outcome, which calls for a 5C view with collaborators and climate given their own columns.
How to adapt it
First, choose facts that connect across the three corners. Start from the customer need, find the capability that meets it and the competitor gap that leaves room for it, then cut anything that does not bear on that line. Second, prefer numbers to adjectives, and source each one in the speaker notes so the slide survives scrutiny. Third, include one uncomfortable fact in the company column. A 3C slide written as a brochure loses the room's trust, while one that names the dependence on medical clients earns it. If the audience is a potential partner rather than the board, swap the company column's revenue figure for a capability such as certified legal translators, which matters to them more. For an investor audience the order of attention changes again: they will read the competitor column first, because a gap that two established agencies have left open for years needs an explanation. Add a line in the notes on why the incumbents do not work weekends, whether that is award rates, staff preference or simply habit, since the answer decides whether the gap will stay open long enough to matter. Keep each fact dated in the notes as well, because competitor prices and law firm volumes both change within a year.
What makes this slide work
Every fact is checkable
42 certified translators, 2,400 pages a month, $68 a page against $61. Each corner carries numbers rather than adjectives such as experienced or competitive. That makes the slide a basis for a decision rather than a statement of confidence, and it lets anyone who doubts a fact ask where it came from instead of disputing a mood.
The three corners point at one gap
Solvane delivers on time 96% of the time, law firms pay 25% more for 48 hour turnaround, and neither incumbent works weekends. The facts were chosen because they connect. A 3C slide that lists unrelated strengths, needs and rivals leaves the audience to find the opportunity; this one has already narrowed it to speed.
The weakness is on the slide too
70% of revenue comes from medical clients, which says plainly that legal is new territory. Leaving that out would make the company column look stronger, and the first person to know the business would raise it anyway. Including it shows the analysis is honest, and it frames the entry as a diversification with a known risk.
Questions people ask
How many facts should each column of a 3C slide hold?
Three is the most a column can carry while staying readable from a distance, and it forces a choice about which facts matter. Pick the ones that bear on the decision: for a market entry, the capability that qualifies you, the customer need you would meet and the competitor gap you would exploit. Everything else belongs in the research pack.
What is the difference between a 3C slide and a SWOT slide?
A 3C slide sorts facts by whose fact it is: yours, the customer's or the competitor's. A SWOT sorts judgements by whether they help or hurt. The 3C view usually comes first because it is closer to evidence, and a SWOT drawn from it is easier to defend. Showing both in one deck is fine as long as the SWOT cites the 3C facts.
Should the 3C slide include a recommendation?
Not in the three columns, which should stay descriptive so that the audience trusts them. The framing line can point toward the conclusion, and the next slide should state it. For Solvane, the facts suggest competing on weekend turnaround at a slightly lower price, but that is a strategy, and strategy deserves its own slide with its own risks.
When should a 3C slide become a 5C slide?
When partners or the wider environment change the answer. If Solvane depended on a certification body or a court system changing its rules, collaborators and climate would need their own columns. For a straightforward entry into a known market, three columns are enough and the extra two would hold weak facts that dilute the strong ones.
What chart could follow a 3C slide?
A price comparison bar chart showing the two incumbents and Solvane per page is the natural follow up, because price is the sharpest competitor fact. A line chart of legal page volumes by month would support the customer column. Keep both off the 3C slide itself; the three tall cards are built for text, not for plotted data.
How should a 3C slide be presented?
Read across rather than down: the company's 96% on time record, the customers' 25% premium for speed, the competitors' lack of weekend cover. Taken together those three facts are the opportunity. Presenting one column at a time loses that connection, and the audience ends up with nine facts instead of one argument.
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