Company introduction for Saltbrae Coffee Roasters, a fictional wholesale roaster
About us slide for a coffee roaster
An about us slide answers the questions a new audience has about an organisation in one place: when it started, how big it is, what it does and for whom. This one introduces Saltbrae Coffee Roasters, a fictional wholesale roaster, in a 45 word paragraph beside a photograph of a cup of coffee.
What is on the slide
- Brand and title
- Saltbrae Coffee Roasters. About Saltbrae.
- Paragraph
- Founded in 2014, Saltbrae roasts 84 tonnes of specialty coffee a year from six partner farms. A team of 23 roasts in small batches five days a week and delivers to 140 cafes within 48 hours of roasting, with free barista training for every account.
- Website and image
- saltbrae.example. A cup of black coffee on a saucer in an offset frame over an orange panel.
When this is the right slide
Pick this slide when a new audience needs a short, factual snapshot of an organisation, when it started, how big it is and what it does, and one photograph can show the product or place.
What to swap it for
Context: Stacked Hero + 3 Pillars. Use the stacked hero with three pillars when the introduction is better told as one statement under a wide banner photograph, plus three things the company does.
What this slide shows
The brand name Saltbrae Coffee Roasters sits at the top left beside a small square mark. The title About Saltbrae runs over two lines in large serif type. Below it a paragraph reads: Founded in 2014, Saltbrae roasts 84 tonnes of specialty coffee a year from six partner farms. A team of 23 roasts in small batches five days a week and delivers to 140 cafes within 48 hours of roasting, with free barista training for every account. The website line saltbrae.example closes the column. On the right, a photograph of a cup of black coffee on a saucer, set on an open book on a slatted timber table, sits in an offset frame that overlaps a narrow orange panel running down the right edge. A quarter circle in the same orange sits at the bottom left. The brand mark is a small photograph of stacked cups, standing in for a logo; a real deck would carry the roaster's own logo there. Saltbrae Coffee Roasters is fictional.
When this is the right slide
Use an about us slide when the audience does not know the organisation yet and needs a snapshot before the content that matters to them: a sales deck to a new cafe group, a partnership proposal, a capability statement, a tender presentation, a supplier pitch to a retailer. It is the right slide when the facts fit in a short paragraph and one photograph can say what the company does. The layout suits a company with a physical product or place, because the photograph carries real weight. It is the wrong slide when the audience already knows you, such as an existing client's quarterly review, where the slide wastes the meeting's first minute. It is also wrong when the company story is the point of the presentation, such as an anniversary talk, where a timeline of dated milestones tells it better. For an investor deck, about us often matters less than the problem, so keep it short or fold it into the team slide.
How to adapt it
First, tailor the numbers to the audience: for a cafe group, lead with 140 cafes and 48 hours; for a sustainability minded retailer, lead with six partner farms and how long Saltbrae has bought from each. Second, replace the cup photograph with the roastery itself or the team at the roaster when the company has its own photography, which says more than any cup could. Third, put the real logo in the brand mark slot, sized small; the slide's job is to introduce the company, not to advertise it. Keep the paragraph under about 60 words and check every number against the rest of the deck, so 140 cafes here matches 140 cafes on the customer slide. If the company has a recognisable founding story, give it one clause, not a sentence.
What makes this slide work
Every claim in the paragraph is a number
Founded in 2014, 84 tonnes a year, six partner farms, a team of 23, five days a week, 140 cafes, 48 hours. A buyer gets the size and the service in one read, without a single adjective about quality.
The photo shows the product
A cup of black coffee on a saucer sits in the offset image on the right, overlapping the narrow orange panel. It says coffee before the paragraph is read, and the offset gives the slide a magazine feel.
Name, title and website frame the paragraph
Saltbrae Coffee Roasters sits top left with a small mark, the two line title About Saltbrae anchors the left column and saltbrae.example closes it, so the reader knows who, what and where to look in one column.
Questions people ask
What questions should an about us slide answer?
Four: when the organisation started, how big it is, what it does and who it does it for. Here that is 2014, 84 tonnes a year and a team of 23, small batch roasting, and 140 cafes. Answer each with a fact rather than an adjective, since an audience forgets passionate and remembers 48 hours.
How long should the paragraph on an about us slide be?
Two or three sentences, 40 to 60 words. This one is 45. Longer paragraphs on a slide become reading material, and the audience stops listening while they read. If the company story needs more, give history its own slide with dated milestones, and keep about us as the snapshot.
Where should the about us slide go in a deck?
Early in a sales or partnership deck, usually second or third, after the cover and before the problem or proposal. In an investor deck it often comes later, once the problem and solution are clear, because investors care more about the opportunity than the company's history at the start.
Should an about us slide include the company's mission?
Only if the mission says something specific about what you do. A line such as roasted to order, delivered within 48 hours of roasting is a mission in practice. Generic mission statements about passion and excellence take space a fact could use, and audiences skim them.
What photo suits an about us slide?
One that shows the product, the place or the people doing the work. For a roaster, the roastery, the beans or a finished cup. The photo should be the organisation's own where possible, since a stock image on the slide that introduces who you are undercuts the introduction.
Should an about us slide include a website or contact?
A website, yes, at the bottom, because the audience may want to look you up during the meeting. Full contact details belong on the closing slide. A single domain line, as here, is enough at the start and keeps the slide about the company rather than about getting in touch.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
Make one like thisOther slide examples
Problem statement slide that names the problem and its cost
A problem statement slide names the problem an audience has and what it costs them, before any product is mentioned. This one opens a pitch for Tillsby, a fictional farm records app, with two statements: farm records live in five places, and owners spend 6.5 hours a week on them while one farm in four fails its first audit.
Speaker bio slide with three credentials that fit the talk
A speaker bio slide tells the audience who is speaking and why they should listen, using only the credentials that matter to this talk. This one introduces Dr Maelis Quarrie, a fictional sleep physician, before her keynote Sleep Is a Clinical Signal, with three credentials, her name and her role.
Why now slide with three dated shifts
A why now slide argues that the moment for an idea has arrived, by showing what has changed recently and when. This one makes the timing case for Plugmere, a fictional kerbside EV charging operator, with one statement and three dated shifts: buyers in 2024, councils in 2025 and hardware costs in 2026.
Want the steps in the builder? Read Add, reorder and restructure slides, then Add and generate images in slides. For everything this generator can do, see the slide maker.
Written and checked by the OneCraft team. Last checked .