Investor deck close for Plugmere, a fictional kerbside EV charging operator
Call to action slide with one ask and a deadline
A call to action slide ends a presentation by asking the audience to do one specific thing, by a date, and telling them how. This one closes an investor deck for Plugmere, a fictional kerbside EV charging operator, with a single ask: join the $2M round by 30 June, and book a site visit to start.
What is on the slide
- Headline
- Join the $2M round by 30 June.
- Framing line
- The round takes Plugmere from 6 trial kerbside sites to 106 live sites by June 2028.
- Action
- Book a site visit before 30 June: invest@plugmere.example.
When this is the right slide
Pick this slide to end a pitch or proposal when there is one action you need from the room, a real deadline for it and a small next step the audience can agree to straight away.
What to swap it for
Closing: Bold Conclusion Statement. Use the bold conclusion statement when the close should restate the deck's main argument in one sentence rather than ask for an action.
What this slide shows
The headline fills the left of the slide over two lines in heavy serif display type: Join the $2M round by 30 June. Under it a short orange bar separates the headline from a one line framing: The round takes Plugmere from 6 trial kerbside sites to 106 live sites by June 2028. The last line is the action in bold serif: Book a site visit before 30 June: invest@plugmere.example. The background is a warm cream from the terracotta theme, with no image, no logo and no secondary buttons, so the close has a single focus. Plugmere is a fictional operator of kerbside chargers for drivers without off street parking, and its rollout plan runs from a 6 site trial through 40 inner suburb and 60 outer suburb sites, which is where 106 comes from. The email uses the example domain kept for samples.
When this is the right slide
Use a call to action slide to end any presentation that exists to get a decision: an investor pitch, a sales pitch, a funding submission, a partnership proposal or an internal business case. It is the right close when there is one action that matters most and a real date attached to it. Investors see many decks; the ones that close on a clear ask with a deadline are easier to act on, because the investor knows what a yes looks like and when it is needed. The slide also gives the presenter a clean last line to say aloud. It is the wrong close for a talk that informs rather than asks, such as a conference keynote or a research presentation, where a thank you with the slides link fits better. It is also wrong when the decision belongs to someone not in the room; then the action should be what this audience can do, such as arrange a meeting with their investment committee, not the decision itself. A definition of the call to action slide, and where it sits in a deck, is covered on its own question page; this page shows a finished one.
How to adapt it
First, for a sales deck, change the ask to a pilot with a start date, such as Start a 30 day pilot by 15 August, and the framing line to what the pilot proves. Second, when the round is oversubscribed or the deadline has passed, rewrite the headline rather than leaving an expired date on screen, for example Join the second close by 30 September. Third, for a deck that is shared by link instead of presented, add who the email reaches, such as the founder's name, because nobody is in the room to say it. Keep the headline to the ask and the date. If you also need contact details for several people, put them on the slide before the close, and keep this one clear.
What makes this slide work
The ask, the amount and the date in one headline
Join the $2M round by 30 June. Six words in display type tell an investor what is being asked, how big it is and when it closes, before any other text on the slide is read.
One line says what the money does
The round takes Plugmere from 6 trial kerbside sites to 106 live sites by June 2028. The figures match the rollout plan, 6 trial sites plus 40 inner and 60 outer suburb sites, so the close ties back to the use of funds.
The next step is small and dated
Book a site visit before 30 June: invest@plugmere.example. A site visit is easy to agree to, starts with a verb and comes with the address to act on, so the room has something to do the moment the deck ends.
Questions people ask
How many asks should a closing call to action have?
One. A close with three options, such as invest, partner or join the waitlist, lets each listener pick the easiest, which is usually nothing. Choose the action that moves this audience one step closer to a decision. For investors in a live round, that is a meeting or a site visit before the deadline.
Should the amount being raised appear on the closing slide?
Yes, when the audience is investors. They will have seen the use of funds earlier, but the closing slide is the one left on screen during questions. Restating $2M with the close date and what it buys, 6 to 106 sites, means the discussion starts from the numbers rather than from memory.
Why put a deadline on a call to action slide?
A date turns interest into a decision. Without one, an investor can file the deck for later, and later rarely comes. The deadline must be real: if the round closes on 30 June, say so, and do not move it quietly. An invented deadline that keeps slipping costs more credibility than having none.
What makes a good next step on a call to action slide?
Something small, specific and easy to say yes to in the room: book a site visit, schedule a call, request the data room. It should start with a verb and include the contact. Commit $250,000 today is too big for a closing slide; it is the result of the next step, not the step itself.
Should a call to action slide say thank you as well?
It can, briefly, in speech rather than on the slide. Putting Thank You in the headline space pushes the ask down and makes the close sound finished rather than open. Say thank you as you click to this slide, then let the ask carry the screen while you take questions.
Can a call to action slide be used outside investor pitches?
Yes, in sales decks, grant applications, council submissions and fundraising appeals. The pattern is the same: the one thing you want, by when, and how to start. A sales close might read start a 30 day pilot by 15 August, and a fundraising close might ask for a pledge before the end of the financial year.
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