Four launch campaign milestones for a new restaurant, from teaser to first month review
Campaign timeline slide with four launch milestones and their dates
A campaign timeline slide shows the stages of a marketing campaign in order, with dates and a target or purpose for each, so the team and the client agree on what happens when. This one plans the opening of Supperwick, a fictional restaurant, from a February teaser to an April review.
What is on the slide
- Title
- Supperwick Launch Campaign
- Teaser and Waitlist (1 to 21 Feb)
- Chef videos on social and the waitlist page opens. Target: 1,500 sign ups.
- Press Preview (25 Feb)
- Twelve food writers try the full menu a week before opening.
- Opening Night (4 Mar)
- The first 60 covers go to the earliest waitlist sign ups.
- First Month Review (1 Apr)
- Bookings, reviews and spend per head compared with the launch targets.
When this is the right slide
Right when a client or leadership team must agree four stages of a launch campaign, each with its dates and a target, ending on a review of the results.
What to swap it for
Timeline: 4-Point Cross of Icon Dates. When the campaign turns on four fixed dates rather than stages that run for several weeks.
What this slide shows
The title Supperwick Launch Campaign sits centred at the top. Below it, four hexagon outlines are strung along a navy zigzag line that rises and falls across the slide, with a small grid of dots as decoration in the upper left. Each hexagon has a stage name, a date in brackets and a short body. Teaser and Waitlist (1 to 21 Feb): chef videos on social and the waitlist page opens, with a target of 1,500 sign ups. Press Preview (25 Feb): twelve food writers try the full menu a week before opening. Opening Night (4 Mar): the first 60 covers go to the earliest waitlist sign ups. First Month Review (1 Apr): bookings, reviews and spend per head compared with the launch targets. The stage names are in brand navy and the bodies in dark body type, with the alternate stages placed above and below the line so each has room for three lines of text. The layout holds exactly four stages, so the waitlist runs inside the teaser stage and the first month and its review are one stop.
When this is the right slide
Use a campaign timeline slide when a marketing team, agency or business owner needs to agree the stages of a campaign with a client or leadership: product launches, venue openings, fundraising drives, recruitment campaigns and seasonal promotions. It suits a campaign of four to six stages over one to three months where each stage has a purpose. It is the wrong slide for the detailed content plan, which needs every post and email with dates in a calendar or table, and for an always on marketing program with no start or end. It also suits a pitch better than a weekly working session, where a plain list is quicker to update. The slide also helps a client brief their own staff. A restaurant owner can show the same four stages to the kitchen and floor team, who then know when the videos are being filmed, when the writers are coming and why the first 60 covers matter so much on opening night.
How to adapt it
First, change the four stages and their dates to your campaign, combining small steps so each hexagon is one stage with one purpose. Second, give each stage a target or a clear outcome, and add a review date at the end so the campaign has a point where results are measured. Third, when the campaign hangs on four fixed dates rather than stages that run for weeks, such as an application window, swap to the four point cross of icon dates, which arranges four dates in a two by two grid with an icon each. Whichever form you choose, keep the dates in the same format throughout and share the slide with everyone who books time against them. Make sure the review stage names the measures you will report on, so the client knows in advance what success looks like and nobody argues about it after the results arrive.
What makes this slide work
Each milestone has a date in brackets
(1 to 21 Feb), (25 Feb), (4 Mar), (1 Apr). The date sits under every stage name in a quieter style, so the name reads first and the date second. Ranges show stages that run for weeks, and single days show fixed events, which the reader understands without a legend.
Stages carry their target or purpose
1,500 waitlist sign ups. Twelve food writers a week before opening. The first 60 covers for the earliest sign ups. Bookings, reviews and spend per head compared with targets. Each body says what the stage must achieve, so the client sees a plan with results attached.
The waitlist links the stages together
The teaser builds the waitlist, opening night rewards the earliest sign ups with the first 60 covers, and the review checks whether bookings followed. One device running through three of the four stages shows the client the campaign is a single idea, not four unrelated activities.
Questions people ask
How should milestones be spaced on a campaign timeline?
By the gaps the audience needs to plan for, not evenly by date. This slide spaces four stages evenly on the zigzag, but the dates show the real rhythm: three weeks of teaser, a press preview four days later, opening a week after that, then four weeks to the review. Saying the gaps aloud helps the team see where work bunches up.
How many stages should a campaign timeline show?
Four to six. This layout holds exactly four, so related steps are combined: the teaser and the waitlist run together, and the first month and its review are one stage. Six stages suit a longer campaign. More than that turns the slide into a content calendar, which is better as a table or a calendar.
Should a campaign timeline include targets?
Include one where a stage has a measurable goal, such as 1,500 waitlist sign ups or 60 opening night covers. Targets turn the timeline into a plan the client can judge. Stages without a number, like the press preview, should at least say who is involved and why it matters.
Why put a review on a campaign timeline?
Because the campaign is not finished at launch. A review date, here 1 April, commits everyone to comparing bookings, reviews and spend per head with the targets. Without it, the team moves on to the next project and nobody learns whether the teaser or the press preview actually worked.
When is a zigzag better than a straight timeline?
When the timeline is short, four stages, and the slide needs to feel energetic, as in a launch pitch to a client. The alternating up and down positions give each stage more room for text. For a working plan the team will update weekly, a straight line or a table is easier to edit and read.
How do I present a campaign timeline to a client?
Start with opening night, the date everyone cares about, then step back to the teaser and walk forward. Give the target for each stage and say what you need from the client for it, such as chef time for the videos. End on the review date, which reassures the client that results will be measured.
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