A web studio's client story for a bakery chain, ending on a 38% rise in online orders
Case study slide that tells one client story in three parts
A case study slide tells one client story in three beats, the problem, what was done and the measured result, so a prospect can picture the same outcome for themselves. This one shows how Quillary Web Studio, a fictional agency, lifted online orders at Tamberlin Bakehouse by 38% in twelve weeks.
What is on the slide
- Eyebrow
- Client Story
- Headline
- 38% More Online Orders for Tamberlin
- Challenge
- Tamberlin Bakehouse runs six shops, but its old site took mobile customers through nine screens to order a loaf, and half gave up.
- Approach
- Quillary Web Studio cut ordering to three screens, added pickup times for each shop and moved the menu to the top of the page.
- Result
- In the 12 weeks after launch, online orders rose 38%, from 1,450 to 2,001 a month.
- Source line
- Orders compared for the 12 weeks either side of launch
- Photo
- Sourdough loaves in a wooden crate on a kitchen bench beside a window
When this is the right slide
Right when one client story with a single measured result will persuade a prospect better than a list of services, and the client has agreed to be named.
What to swap it for
Testimonial: Case Study 3 Cards. When the pitch needs three short stories from different clients to prove the method works across sectors.
What this slide shows
The left half of the slide is a full height photo of sourdough loaves in a wooden crate on a kitchen bench, with a jar of honey and a basket of eggs beside a bright window. On the right, a small eyebrow reads Client Story above the headline 38% More Online Orders for Tamberlin, followed by a short accent rule. The body tells the story in three labelled parts. Challenge: Tamberlin Bakehouse runs six shops, but its old site took mobile customers through nine screens to order a loaf, and half gave up. Approach: Quillary Web Studio cut ordering to three screens, added pickup times for each shop and moved the menu to the top of the page. Result: online orders rose 38%, from 1,450 to 2,001 a month. A muted line at the foot notes the 12 week comparison. The theme's accent colour appears only in the short rule under the headline, so the photo and the result do the talking. The slide has no logo wall, no quote marks and no bullet list, which keeps it reading as one coherent story.
When this is the right slide
Use this slide when one client story will persuade better than a list of features, which is most of the time in a sales pitch or proposal. It suits agencies, consultancies, software vendors and contractors who can point to a measured outcome. It works best when the result is a single clear number and the problem is one the prospect shares. If you are proving breadth, showing that the method works across sectors, one story is too narrow. If you have no measured result yet, a case study slide will look thin; use a testimonial quote or a process slide instead. A case study slide also gives the presenter permission to slow down. Stories are remembered longer than claims, and a buyer who can retell the bakery story to a colleague after the meeting has effectively carried the pitch into a room the agency never entered.
How to adapt it
First, swap the photo for one that shows the client's product, premises or customers, and keep it on the left so the eye moves from picture to headline. Second, keep the three labels but change the numbers and verbs to your story; a building firm might write Challenge, Approach and Result around a project finished two weeks early. Third, when the pitch needs to prove the method works for different clients, swap to the three card case study layout and give each card one client, one problem and one number, which trades depth for breadth. Whatever the sector, read the finished story aloud. If it takes longer than forty seconds, cut the approach first, because buyers remember the problem and the result and rarely the method in between.
What makes this slide work
The headline is the result
38% More Online Orders for Tamberlin sits in large type above an accent rule, so the outcome is read before anything else. A prospect who only glances at the slide still leaves with the one number that matters, and the client's name in the headline signals that this is a real engagement rather than a generic claim.
Challenge, approach and result are labelled
The body opens each part with its label: Challenge, Approach, Result. The reader can find the fix without reading the problem, and the presenter has a script built in. The challenge is specific, nine screens and half of customers giving up, which makes the approach of three screens easy to follow.
The numbers can be checked
The result gives both ends, 1,450 to 2,001 orders a month, and the source line under the story says orders were compared for the 12 weeks either side of launch. A sceptical buyer can do the arithmetic and see that the period is fair, which makes the 38% figure believable.
Questions people ask
How long should the story be on a one slide case study?
Three to five sentences, around 70 words. This slide uses three labelled sentences of roughly 25 words each: challenge, approach and result. Anything longer turns the slide into a page to read rather than a story to hear. Keep the full write up, with quotes and screenshots, for a case study document or a link in the follow up email.
Should the result go in the headline or at the end of the story?
Both. The headline, 38% More Online Orders for Tamberlin, gives the outcome first so a skimming reader gets it in two seconds. The body then ends on the exact numbers, 1,450 to 2,001 a month, so a careful reader can check the percentage. Leading with the result and closing with the proof covers both kinds of reader.
What photo works best on a case study slide?
A picture of the client's world, not of the agency. Here it is the bakery's product, loaves in a crate on a kitchen bench, which says who the story is about without a caption. Avoid stock photos of handshakes or laptops. If the client allows it, a real photo of their shop or team is stronger still.
When should a case study be split into two slides?
Split it when the result needs a chart. If the prospect wants to see the weekly order curve or a before and after funnel, keep this slide for the story and follow it with a chart slide. Also split when two clients are involved; one story per slide keeps the cause and effect clear.
Do I need the client's permission to show their name and numbers?
Yes, in nearly every case. Most agency contracts treat client results as confidential, so ask in writing and agree on which numbers can be shown. If permission is refused, describe the client by type, such as a six shop bakery chain, and round the figures. A story with a real shape still persuades without the name.
How do I present a case study slide in a pitch?
Say the headline, then tell the story in your own words in under a minute, pausing on the challenge so the prospect can recognise their own problem. Finish on the result and stop. The silence after a strong number does more work than adding a second point. Have the full case study ready if they ask follow up questions.
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