Brightwater Accounting capability deck
Company profile cover slide that says what the firm does
A company profile cover should say what the business does in the line under its name, because a name alone tells a new reader nothing. This one opens a capability deck for Brightwater Accounting, a fictional firm that does bookkeeping and tax for trades.
What is on the slide
- Title
- Brightwater Accounting, set across two lines at the top of the white left panel.
- What the firm does
- Bookkeeping and tax for trades, on one line under the name.
- Foot of the column
- Established 2009 in small type, with brightwateraccounting.example in bold underneath.
- Right side
- A rounded photo card holding an image of a card payment being taken at a timber counter, floating over a brand band that curves down the right edge.
When this is the right slide
A brand band cover suits a company profile where the name needs a plain line saying what the firm does and the deck will be sent to people who have not met the business before.
What to swap it for
Cover: Organic Curve + Logo. Swap to the organic curve cover when the logo is doing the identifying work and the firm is well enough known that a line explaining the service is unnecessary.
What this slide shows
The left of the slide is a white panel. At the top, the firm name runs across two lines at display size: Brightwater Accounting. Under it, on one line, sits the service description: Bookkeeping and tax for trades. Low in the same panel, a small line reads Established 2009, and beneath it the web address is set in bold accent colour: brightwateraccounting.example. The right side carries a large photo card with softly rounded opposite corners, holding an image of hands taking a card payment on a terminal at a timber counter, with the receipt printing. The card floats over an organic brand band that runs down the right edge of the slide and curves out at the bottom. There is no tagline, no list of services and no logo mark, so the cover carries four pieces of text, an image and a colour band.
When this is the right slide
Use it to open a capability or company profile deck that goes to people who do not already know the business. Small professional firms, trade services, contractors responding to a request for quotation and suppliers introducing themselves at an expo all face the same problem: the name means nothing yet, and the deck has about one line to fix that. The layout is also suited to a recurring stakeholder update where the same band and photo card make the document recognisable issue after issue. It is the wrong slide for an internal deck, where the service line is obvious and wastes the strongest position on the page, and wrong for a proposal to one named client, which should lead with that client's name rather than with the sender's.
How to adapt it
First, write the service line as service plus customer. Bookkeeping and tax for trades has both; accounting solutions for growing businesses has neither and could be any firm in the country. If the business genuinely serves several markets, pick the one the deck is being sent to and change the line per audience, which takes a minute and is the single highest value edit on the cover. Second, keep the supporting line to a checkable fact: a founding year, a number of clients, a licence number or a service area. Anything that sounds like a review belongs in a testimonial slide where it can be attributed. Third, choose an image from the customer's world rather than the firm's. A bookkeeper shows a counter and a terminal, a landscaper shows a finished garden, a training provider shows a classroom in use. Where the logo already carries recognition, the organic curve cover gives it the prominent position and drops the explanatory line.
What makes this slide work
The service line does the work the name cannot
Bookkeeping and tax for trades sits directly under Brightwater Accounting and names both the service and the customer. Accounting alone would cover audit, advisory and insolvency; trades tells a builder reading the deck that this firm works with businesses like theirs. Six words is enough, and it is the line most profile covers leave out in favour of a slogan.
Established 2009 is a fact, not a claim
A date can be checked and it answers the first question a prospect has about a small firm, which is how long it has been going. It does that without the language of trust, experience and excellence that every competing deck also uses. The line is small and low on the page, which is the right weight for supporting evidence.
The photograph shows a transaction, not an office
A card payment being taken at a counter is the moment a trade business generates the records this firm works with. It connects the service to the customer's day rather than showing a meeting room, and it gives the cover something specific at a glance. Offices photograph the supplier; work photographs the client.
Questions people ask
What should a company profile cover slide say?
The name, what the business does, one checkable fact and where to find it. Four items. The temptation is to add a mission statement, but a cover has one line of high attention and a description of the service earns more from it than a sentence about values, which the reader cannot verify and will not remember.
Should the logo be on the profile cover?
If it is recognisable, yes, and the layout that puts it in the lead is a different one. On this cover the name is set as type, which reads more clearly at a distance and avoids a low resolution mark being stretched across the panel. A logo file that only exists at small sizes is better placed in the footer.
Is a founding year worth including?
For a small firm it usually is. It answers a question prospects ask quietly, and it is checkable against a registry. For a business under two years old, leave it out rather than drawing attention to it, and put a different fact in its place, such as the number of clients served or the trades the firm specialises in.
How is a profile cover different from a proposal cover?
A profile deck goes to many readers, so it names the sender and explains the service. A proposal goes to one client, so it names the client first and carries a price validity date. Using a profile cover on a proposal is the quickest way to tell a buyer the document was not written for them.
What should follow a company profile cover?
What the firm does, in more detail than the cover line, then who it does it for, then evidence. Named clients, a case study with numbers or a service area map all work. A slide of values immediately after the cover asks the reader to care about the firm's character before they know what it sells.
How should this cover be used at an expo or a first meeting?
Leave it on screen while people arrive and let the service line do the introduction. If the deck is being handed over rather than presented, make sure the web address is readable at print size, because a company profile is the one deck most likely to be printed and left behind on a table.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
Make one like thisOther slide examples
Proposal cover slide example naming the client and the sender
A proposal cover should name one client and one sender, because a proposal that reads as a template invites the client to treat the price the same way. This one is from Verge Web Studio, a fictional studio quoting a bakery chain for a new site and online ordering.
Product launch cover slide with a full bleed photograph
A launch cover works when the photograph carries the product and the headline carries the date, because the room wants to know what it is and when it lands. This one opens a launch deck for Nook Pro, a fictional standing desk built for small rooms.
Pitch deck cover slide example for a demo day
A pitch deck cover has about four seconds to say who is presenting, what they do and what they are raising, because the room is still settling when it goes up. This one belongs to Kerbside, a fictional kerbside charging startup presenting at a demo day.
Want the steps in the builder? Read Change your presentation's theme, fonts and colours, then Add and generate images in slides. For everything this generator can do, see the slide maker.
Written and checked by the OneCraft team. Last checked .