Harrowshare marketplace flywheel
Flywheel slide where every stage has a number that moved
A flywheel slide shows a loop in which each stage makes the next one easier, so growth compounds instead of having to be bought again each quarter. This one maps Harrowshare, a fictional marketplace where farmers hire machinery from neighbours, with a number at every stage.
What is on the slide
- Title
- The Harrowshare Flywheel. Farm machinery hire between neighbours. More machines listed draw more renters, which lowers prices and pulls in more owners.
- Hub
- Utilisation, 41 hire days a machine.
- 01 More listings
- 1,840 tractors, balers and sprayers listed, up from 620 a year ago.
- 02 More renters
- More choice within 50 km brought 5,300 farms to book this season.
- 03 Better prices
- Day rates fell 18% as idle machines compete for the same bookings.
- 04 More owners
- Owners earn about $9,200 a machine a year, so neighbours list theirs too.
- Takeaway
- A loop is real only when every stage has a number that moved. All four moved in 2026.
When this is the right slide
Choose this slide when growth compounds through stages that feed each other, and the business can show a number that moved at every stage plus a measured outcome at the hub.
What to swap it for
Grouping: Centered 4-Node Cycle. Swap to the centred four node cycle for a plain repeating process that does not compound, such as a review cadence or a seasonal routine.
What this slide shows
A title reads The Harrowshare Flywheel, with a short framing paragraph at the top right: farm machinery hire between neighbours, where more machines listed draw more renters, which lowers prices and pulls in more owners. In the middle a segmented wheel of four teal quadrants numbered 01 to 04 sits inside a ring with direction marks, around a white hub with a tractor icon, the word Utilisation and the caption 41 hire days a machine. Four stage cards sit at the corners. 01 More listings, top left: 1,840 tractors, balers and sprayers listed, up from 620 a year ago. 02 More renters, top right: more choice within 50 km brought 5,300 farms to book this season. 03 Better prices, bottom right: day rates fell 18% as idle machines compete for the same bookings. 04 More owners, bottom left: owners earn about $9,200 a machine a year, so neighbours list theirs too. A takeaway bar with a cycle icon closes the slide: a loop is real only when every stage has a number that moved, and all four moved in 2026.
When this is the right slide
Use it in an investor deck, a strategy offsite or an annual plan where the argument is that growth compounds, and where the business can show evidence for each link. Marketplaces, platforms, subscription businesses with referral loops and content engines are typical cases. It is the wrong slide when growth depends on paid acquisition each quarter, which is a funnel, not a loop. It is also the wrong slide for a cycle that does not compound, such as a seasonal plan or a review process; a plain four node cycle shows those without implying that each turn makes the next one cheaper.
How to adapt it
First, write each stage as a claim with a number, and test the links before drawing them: if listing growth did not lift bookings, the arrow from 01 to 02 is not real yet. Second, choose a hub that is a measure, such as utilisation, repeat rate or cost per acquisition, and put its current value in the caption. Third, name the risk to the loop in the notes. Here falling day rates help renters but could push owners out if earnings drop, so the owner earnings figure is the one to watch. For a software platform, the stages might become more integrations, more users, more data and better recommendations. Whatever the business, keep four stages with four numbers and a measured hub. Revisit the slide every year with the same four measures. A flywheel that is presented once and never updated becomes a story; one that returns each year with new numbers at every stage becomes a record, and it shows quickly whether the loop is speeding up, holding steady or starting to slip at a particular stage.
What makes this slide work
Every stage carries a number that moved
1,840 machines listed, up from 620. 5,300 farms booked. Day rates fell 18%. About $9,200 a machine a year for owners. Each corner card has evidence that its stage turned this year. The takeaway line says it plainly: a loop is real only when every stage has a number that moved, and all four did.
The hub is a measure, not a slogan
Utilisation sits at the centre with the caption 41 hire days a machine. It is the quantity every stage improves: more listings and renters raise bookings, better prices fill idle days, more owners widen choice. A board can track that one number across years to see whether the wheel is speeding up.
The numbering follows the wheel
01 More listings at top left, 02 More renters at top right, 03 Better prices at bottom right and 04 More owners at bottom left, matching the numbered quadrants of the wheel between them. The reader follows the loop clockwise with no arrows to trace, and the last stage visibly leads back to the first.
Questions people ask
What makes a flywheel loop real rather than wishful?
Each arrow must be a causal claim you can test with data. More listings bring more renters only if renters actually choose on range, and better prices bring owners only if earnings stay attractive after the price fall. If any link has no evidence, the loop is a hypothesis, and the slide should say so rather than presenting it as a working engine.
What belongs at the hub of a flywheel?
The outcome the loop compounds toward, stated as a measure. Utilisation, at 41 hire days a machine a year, is what every stage improves. A hub that says growth or momentum explains nothing. A measured hub lets the room ask the right question at each review: did the loop turn faster this year, and which stage held it back?
How much text should each stage carry?
A numbered two word label and one sentence with a figure. The stage cards sit at the corners of the wheel and hold about 120 characters. The number is the important part, because it shows the stage is moving. Explanations of why each link works belong in the speaker notes or the investment memo, not on the wheel.
When should a flywheel be split across slides?
When one stage is under pressure. If owners started leaving because day rates fell too far, that stage needs its own slide with earnings per machine over time. The flywheel stays as the model; the follow up slide shows the weak link and what will be done about it. Packing the fix into the corner card hides the problem.
Is a flywheel the same as a funnel?
No. A funnel shows people dropping out of a one way process, and each quarter it must be refilled from the top. A flywheel shows stages that feed each other, so effort spent once keeps paying. Many businesses have both: a funnel for how a single renter finds the service, and a flywheel for why the marketplace gets better as it grows.
How should a flywheel slide be presented?
Walk the loop once, clockwise, naming each number, then return to the hub and say how much it moved. Then name the stage you are least sure of. Investors and boards have seen many flywheels; what persuades them is evidence at every link and honesty about the one that might not hold under pressure.
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