Cradwell Pro standing desk launch, a fictional product

Launch checklist slide with an owner and status on every item

A launch checklist slide lists everything that must be true before a product goes on sale, with who owns each item and where it stands today. This one shows the Cradwell Pro standing desk, a fictional product, two weeks before its launch on Tuesday 4 May 2027, with four items done and four still open.

Create a presentation with OneCraftOne 1920 × 1080 slide on the Checklist: Two Column Dense Eight layout

Launch Checklist

Cradwell Pro standing desk, launch on Tuesday 4 May 2027, status as at 20 April.

Safety Testing

Owner: Engineering. Done, load test passed at 120 kg.

Retail Price Set

Owner: Finance. Done, $1,290 including GST.

Product Photos

Owner: Marketing. Done, 24 images approved.

Warehouse Stock

Owner: Operations. Done, 600 units landed.

Assembly Video

Owner: Marketing. In progress, edit due 27 April.

Store Staff Training

Owner: Retail. In progress, 9 of 14 stores trained.

Web Product Page

Owner: Digital. At risk, waiting on final specs.

Launch Email

Owner: Marketing. Not started, sends 4 May.

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The finished slide as it renders, built on the Checklist: Two Column Dense Eight layout.

What is on the slide

Title and framing line
Launch Checklist. Cradwell Pro standing desk, launch on Tuesday 4 May 2027, status as at 20 April.
Done
Safety testing (Engineering, load test passed at 120 kg), retail price set (Finance, $1,290 including GST), product photos (Marketing, 24 images approved), warehouse stock (Operations, 600 units landed).
In progress
Assembly video (Marketing, edit due 27 April), store staff training (Retail, 9 of 14 stores trained).
At risk and not started
Web product page (Digital, at risk, waiting on final specs), launch email (Marketing, not started, sends 4 May).

When this is the right slide

Pick this slide in the final weeks before a launch, when a cross functional group needs eight readiness items with an owner, a status and a supporting fact on one screen to decide go or not yet.

What to swap it for

Checklist: 5×2 Grid. Use the five by two grid when the launch has ten items of equal weight and each can be described in one short line.

What this slide shows

The title reads Launch Checklist, and the framing line says Cradwell Pro standing desk, launch on Tuesday 4 May 2027, status as at 20 April. Eight coloured cards sit in two columns of four, each with a white icon disc, a heading and one line giving the owner and the status. Safety Testing: Engineering, done, load test passed at 120 kg. Retail Price Set: Finance, done, $1,290 including GST. Product Photos: Marketing, done, 24 images approved. Warehouse Stock: Operations, done, 600 units landed. Assembly Video: Marketing, in progress, edit due 27 April. Store Staff Training: Retail, in progress, 9 of 14 stores trained. Web Product Page: Digital, at risk, waiting on final specs. Launch Email: Marketing, not started, sends 4 May. The four done items carry a tick, the two in progress a clock, the at risk item a warning triangle and the not started item an empty circle. Each line follows the same order, owner then status then fact, which makes the list quick to read aloud.

When this is the right slide

Use a launch checklist slide in the weeks before a product, service or campaign goes live, when a cross functional group meets to check readiness and clear blockers. It works because the decision in that meeting is simple, go or not yet, and the slide shows what that decision depends on. It is the wrong slide for planning the launch from scratch, which needs dates and dependencies on a timeline, and the wrong slide for a quality check on finished goods, which is a list of tests rather than tasks. If the list grows to ten items, the five by two grid holds them with shorter descriptions. A launch checklist slide also helps when leadership asks for a go or no go call, because it separates the items that would stop the launch from those that would only make it less polished. Here the missing web product page would stop online sales, while an unfinished assembly video would not. Saying that difference out loud is often the most useful minute of the meeting.

How to adapt it

First, add the launch date countdown to the title, such as Launch Checklist, 14 Days, for the final fortnight so the urgency is visible. Second, split owners into names for the internal team meeting and roles for the version that goes to leadership. Third, after launch, turn the slide into a review by changing every status to what happened, such as Web Product Page, live two days late, and use it to agree what to do earlier next time. Keep the same eight headings from the first version to the last, because people learn where to look and the slide becomes a record of how the launch went. Keep a copy of each weekly version, so after the launch the team can see when each item turned from at risk to done.

What makes this slide work

Every line names an owner first

Each description opens with Owner and a team: Engineering, Finance, Marketing, Operations, Retail, Digital. In a launch meeting the presenter can go down the list and the right person answers each line, which keeps the meeting short.

Icons carry the status

A tick for the four done items, a clock for the two in progress, a warning triangle for the web product page and an empty circle for the launch email. The icons let anyone see the shape of readiness from across the room before reading a word.

Every status has a fact behind it

Load test passed at 120 kg, $1,290 including GST, 24 images approved, 600 units landed, 9 of 14 stores trained, edit due 27 April. The facts stop a done from being a guess and show exactly how far the open items have to go.

Questions people ask

What status words should a launch checklist use?

Four is enough: done, in progress, at risk and not started. Each should mean one thing everybody agrees on, and the slide should use them in the same position on every line. Avoid percentages for tasks like photography, where 80% done tells nobody whether the launch can go ahead.

Should done items stay on the launch checklist?

Yes, until launch day. Seeing four items done is part of the message: the launch is half ready, and the remaining risk sits in four named places. Removing finished items makes the list look shorter but hides progress and makes it harder to spot an item that quietly moves back.

How often should a launch checklist slide be updated?

Before every launch meeting, usually weekly and then daily in the final week. Change the as at date in the framing line every time. A launch checklist that shows a status from two meetings ago is worse than none, because people make decisions from it.

Where should the riskiest item sit on the slide?

Keep the list in a stable order so people can find items week to week, and make the risky item stand out by its icon and status instead of moving it. Here the web product page carries a warning icon and the words at risk, so it draws the eye from its usual place.

Can a launch checklist hold more than eight items?

This layout holds exactly eight, two columns of four. A ten item list fits the five by two grid, and anything longer should be split by team, with a summary slide showing only the items that are not done. Eight lines with an owner each is about the limit for discussing every item in one meeting.

How do I run a launch meeting from a checklist slide?

Skip the done items with a quick thanks, then take each open item in turn: owner, status, what is needed, and by when. Agree one action per open item before moving on. Record the actions in the speaker notes so the next version of the slide starts from them.

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Sources

Written and checked by the OneCraft team. Last checked .