Agency video maker

The best frame, cold, at zero

No agency logo animation, no countdown, no clock slate. Open on the single strongest frame of the single strongest project. Then a montage of eight to fourteen projects at two to four seconds each, cut to the track and landing on its accents. Then hold an end card for three to five seconds with your mark, one address and one contact. The logo belongs at the end, because the first five seconds are the only ones you are certain to get.

Credit the role, over the work

Client logos work as supers over the shot rather than as a static grid at the end. A grid reads as a client list; a mark over the work reads as authorship. And put the named role on the reel itself, identity, art direction, packaging system, so a viewer can attribute the piece. Full credits belong on the case study page, but the reel has to answer what you did or it is a mood film.

The award cut is the wrong file

This trips up agencies every year. Award entry rules commonly require entrants to strip agency credits, individual credits, agency logos, countdowns and clock slates, including in the audio. So the award version is deliberately the one version of your work that identifies you least. Reusing it as your reel removes exactly what a prospect needs. Cut two exports and keep them separate.

You probably do not own the work

Deliverables are usually assigned to the client, so self promotion needs an express licence back, and using the client's name or logo is a separate written consent from that licence. Where the contract is silent or a confidentiality agreement covers it, the default is that you may not show it. Unreleased work is the sharp edge: normally embargoed until launch, and award bodies will not take it either, requiring work to have been commercially released and approved and paid for by the client. Music needs a synchronisation licence and a master use licence, or a cleared track on a business tier that covers every surface the reel appears on.

How it works, in three steps

1. Step 1

   Order by strength, not by date

   Strongest project first, second strongest last, everything else in the middle. Chronology is the ordering nobody watching cares about.

2. Step 2

   Add a role super per project

   Write the role for each piece in the brief so it becomes on-screen copy. That single line is what turns a mood film into evidence.

3. Step 3

   Keep the case study separate

   The montage is top of funnel and the single project film is the pitch artefact. Blending them destroys both, so build two videos.

The full walkthrough with screenshots is in the guide Make a promo video with AI voiceover.

Limits worth knowing

• Eight images per generation, so a fourteen project montage means splitting across two videos or reusing a scene with a gallery layout.
• This builds from stills and uploaded clips. There is no multi track editor and no beat detection to cut a montage to a track.
• Music is one library or uploaded track across the whole video, at a constant level apart from ducking and fades.
• Nothing checks your rights. Client marks, unreleased work and music licensing are entirely your responsibility.

Questions people ask

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