Introduction letter, Crossline Couriers to The Paper Fern

Business introduction letter with three services and one proof point

A new business introducing itself has no reputation to lean on, so the only thing that carries weight is a number it is willing to publish. This one page letter from a courier lists three services with their cut offs and prices, then states that 1,389 of 1,412 pilot deliveries arrived before 5pm, and says the figure is published monthly whether it is good or not.

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Crossline Couriers
Crossline Couriers Limited · Unit 3, 71 Gantry Way, Halloran book@crosslinecouriers.example · 02 6611 3040

2 June 2027
Ms Roshani Devakumar, Owner, The Paper Fern
88 Cobden Street, Halloran
Dear Roshani,

A same day courier for Halloran shops, starting 1 July

We are a courier service opening in Halloran on 1 July, and we are writing to the twenty or so independent shops on Cobden Street before we write to anyone else. We are small, we are local, and we are cheaper than the national carriers on anything inside 25 kilometres. Here is what we do and what it costs.

Service
What it is
From
Same day
Booked before 11am, delivered inside 25 km by 5pm
$14.50
Two hour
Picked up within 30 minutes, delivered inside 2 hours
$26.00
Evening run
One daily 5pm collection, delivered next morning
$9.80

One number from the pilot, which ran with four shops from March to May. Of 1,412 same day jobs, 1,389 arrived before 5pm. That is 98.4 per cent on time, and the 23 that were late were all on the two days the Cobden Street bridge was closed. We publish that figure monthly whether it is good or not.

Four weeks, no account, no lock in
For July, the first ten deliveries are free and the rest are billed at the rates above with no minimum and no account fee. If you do not want a fifth week, you say so and we stop. There is nothing to sign and nothing to cancel.

What this is good for in a shop like yours is the order a customer wants today, the stock a neighbour shop has and you do not, and the framed print that will not go in a car. What it is not good for is anything over 25 kilograms or longer than 1.5 metres, which we cannot carry.

I will drop in during the week of 15 June with a price card, or you can start before then by calling 02 6611 3040 or emailing book@crosslinecouriers.example. Ask for me, Dev Anand, and I will run the first few jobs myself.

Yours sincerely,
Dev Anand, Founder, Crossline Couriers Limited

Section by section

What each section is for, so you can keep the ones you need and drop the rest.

Letterhead
The courier's ledger letterhead with its address, booking email and phone.
Date and addressee
2 June 2027, the shop owner by name, the business and its street address.
Subject
A same day courier for the local shops, and the start date.
Who is writing
A new local courier, why these twenty shops first, and the claim about price.
Three services
Same day, two hour and evening run, each with the conditions and a from price.
One proof point
1,389 of 1,412 pilot jobs on time, and why the 23 misses happened.
The trial
A callout with ten free deliveries in July, no account, no minimum and no lock in.
What it will not do
Anything over 25 kilograms or longer than 1.5 metres.
Next step and sign off
A visit in the week of 15 June, a phone number, and the founder by name.

How to adapt this document

For a professional service with no price list, replace the table with three problems you solve and what each engagement typically costs, because a reader who cannot picture the fee assumes it is out of reach. For an introduction to a business that already has a supplier, add one sentence naming the thing that supplier cannot do, such as a cut off time or a size limit, and offer to sit alongside them rather than replace them, since a first order is far easier to win than a switch. For a letter going to a large organisation, drop the trial offer and ask instead for the procurement or onboarding process, because nobody in that setting can accept ten free deliveries without a purchase order.

What makes this document work

Three services, each with a cut off and a price

Same day booked before 11am and delivered inside 25 kilometres by 5pm from $14.50. Two hour, picked up within 30 minutes, from $26.00. An evening run collected daily at 5pm and delivered next morning from $9.80. A reader can price a job from the table without calling.

The proof point shows its working

Of 1,412 same day jobs in the pilot, 1,389 arrived before 5pm, which is 98.4 per cent, and the 23 that were late were on the two days the Cobden Street bridge was closed. A business must be able to prove the claims it advertises, and a figure with its denominator attached is one you can.

The trial has an end and no paperwork

First ten deliveries free in July, the rest at the table rates, no minimum, no account fee, nothing to sign and nothing to cancel. Naming what happens in week five, that you say so and it stops, is what removes the unspoken worry that a trial becomes a contract.

Questions people ask

What should a business introduction letter include?

Who you are, what you sell with prices, one piece of evidence, and an easy first step. This one adds what it cannot do, which builds more trust than another claim. Leave out the mission statement and the founding story, because neither helps a shop owner decide whether to book a delivery this week.

How do you write an introduction letter without sounding like a cold pitch?

Say why this reader, and be specific. This letter tells the shop it is one of twenty on Cobden Street being written to before anyone else, names the local bridge closure in its own statistics, and offers to run the first jobs personally. A letter that could have gone to any address reads like a mail drop.

Should an introduction letter include prices?

Yes, as a from price with the conditions attached. Hiding prices to force a phone call wastes both sides' time and reads as a business with something to hide. Where a price varies a lot, give a worked example rather than a range, so the reader can see what a typical job actually costs.

Can a new business make claims about its performance?

Only claims it can prove. Under Australian consumer law a business must not make false or misleading representations, and it has to be able to substantiate what it advertises. This letter quotes a real pilot with the numbers behind it and explains the failures, rather than describing itself as reliable and fast.

How long should a business introduction letter be?

One page, and it should be readable in a minute. This one has four short paragraphs, a three row table and a callout. If a service needs more explaining than that, the letter is the wrong tool and the right move is to ask for fifteen minutes rather than to write two pages.

What follow up should an introduction letter promise?

Something specific and small. Here the founder says he will drop in during the week of 15 June with a price card, and gives a phone number and an email for anyone who wants to start sooner. A letter that ends with we look forward to hearing from you puts the work on the reader and usually gets nothing.

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Sources

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