3 finished designs
Lawn mowing flyer with a fortnightly plan and edging
A lawn mowing flyer is selling a routine, not a single cut, so it has to show the price per visit, how often the crew comes and what happens to the clippings. These three designs for Stripeling Lawns, a fictional Toowoomba business, offer a fortnightly mow and edge from $45, a $40 seniors rate and a round day for each suburb.
The 3 designs
The same business laid out three ways, on three templates and three colour themes. Every price, name and time on these was written for this example, so you can judge the layouts on real content rather than placeholder text.
Photo and add ons
Mow and Edge $45
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Rounds by suburb
Fortnightly Rounds by Suburb
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
Simple photo flyer
Mow and Edge From $45
Also native at A4 Landscape, Instagram Post, Instagram Story, Facebook Post, LinkedIn Post, Facebook Cover, Twitter Header
The three designs
The rounds design is the one to letterbox. A green header carries the brand, "MOW AND EDGE FROM $45" sits above a strip that says "Same suburb, same day, every second week", and a seven row table lists suburbs, round days and prices, with a caption that the price covers a standard block up to 700 square metres including GST and green waste removal. The services design leads with an aerial photo of a striped field, then the $45 headline, a short intro and four add on services on a dark band: hedge trimming, weed spraying, green waste removal and the seniors rate. Use it on Facebook community pages. The simple design is a square photo of a mower at work, "Mow and edge from $45" and three lines: every second week, green waste taken away, text to book. It suits a noticeboard at a club or a shop window where people read in passing.
What this flyer must carry
A lawn mowing flyer needs the price per visit and the block size it covers, the frequency, what is included, any add ons with their prices, the service area and the way to book. Stripeling prints $45 for a fortnightly mow, edge and blow on a block up to 700 square metres, hedges from $35, green waste removal included, five suburbs by name, a seniors rate and a mobile number for texts, with the ABN in the footer. Weed spraying is listed as done by an accredited chemical user; in Queensland some commercial herbicide work needs a commercial operators licence, so check whether yours does before you print the service. Australian prices on a consumer flyer should include GST.
How to adapt this flyer
For a rural acreage service, use the services design and change the price to an hourly ride on mower rate with slashing and firebreaks as add ons, since acreage owners compare by hour. For a business starting out, use the simple design and offer a first mow price that matches the regular one, because a low trial price trains customers to expect it. For a spring push, keep the rounds design and add a row for a lawn renovation package, such as scarifying and top dressing, with a booking window.
What makes these work
The round table answers "when would you come"
The rounds design lists five suburbs with a round day and a price each, Rangeville on Monday at $45 through Highfields on Thursday at $55, plus the seniors rate and the hedge add on. A reader finds their suburb, sees their day and their price, and the only thing left to do is send the text.
The seniors rate is a printed price
Two designs show the seniors rate as a number, $40, rather than "discounts available". Older homeowners are a large share of regular mowing customers, and a flat price for card holders is easier to act on than a percentage they would have to ask about.
Booking is a text, not a call
Each design ends with "Text 0491 570 263" rather than a call to action that needs a phone conversation. A mower operator cannot answer while working, and a customer who sees a flyer at 9pm will send a text when they would never ring, so the flyer asks for the contact the business can actually handle.
Questions people ask
How much should a lawn mowing flyer charge for a standard block?
Price it on a defined block size, then list larger blocks separately. Stripeling charges $45 for a fortnightly mow, edge and blow on a block up to 700 square metres, $50 to $55 in suburbs further out, and $40 for seniors. Stating the block size stops a customer with a large corner block expecting the headline price.
Is weekly or fortnightly better to advertise?
Fortnightly suits most suburban lawns for most of the year and is the easier price to sell, while weekly suits summer growth on couch and kikuyu. Many businesses advertise fortnightly and offer weekly from November to February. Whatever you choose, print one frequency on the flyer so the price has a clear meaning.
Do I need a licence to spray weeds for customers in Queensland?
Possibly. Queensland has a commercial operators licence for some herbicide application, and the rules depend on what you spray and how. Check the Business Queensland page before advertising the service. Stripeling describes its sprayer as an accredited chemical user, a line you should only print if it is true for your business.
Which sizes do these lawn mowing designs come in?
Each design is authored natively for all eight canvas sizes: A4 portrait and landscape, Instagram post and story, Facebook post, LinkedIn post, Facebook cover and Twitter header. Resizing swaps in the layout made for that size. The rounds table design is best kept for print, since a long table reads poorly in a story.
How do I edit the suburbs and round days in the table?
Click the table in the builder to edit cells, add or remove rows and change the caption. Column widths can be dragged in edit mode. Every cell is left aligned and there is no per column alignment setting, so keep prices short so the column stays tidy. The caption under the table is a good place for the block size rule.
Where should I deliver a lawn mowing flyer?
Deliver to the streets on your existing rounds first, because a new customer next door to a current one costs almost nothing in travel. Australia Post unaddressed mail can be targeted by postcode for wider coverage. Skip letterboxes with no junk mail signs, and a club or library noticeboard reaches older residents who prefer not to search online.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
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Want the steps in the builder? Read Create a flyer for Instagram and print, then Choose your flyer template, theme and size. For everything this generator can do, see the flyer maker.
Written and checked by the OneCraft team. Last checked .