Records study, 9,800 public reviews, 120 hotels
Hospitality research poster example
A hospitality research poster works best when its title is the question a manager would ask. This A0 portrait board asks whether replying to reviews changes the next rating, and answers it with 9,800 public reviews across 120 hotels: hotels replying to more than 75% of reviews gained 0.4 stars.
The whole board
The poster at full size, exactly as it prints. Every number, citation and caption on it was written for this example, so the layout is being judged on real content.
Block by block
What each block on the board is for, in the order a reader walks it.
- Question band and two authors
- A research question eyebrow, the question itself as the title, and the two authors in the coloured band.
- What we did
- Five entries: the 120 hotels and coding window, how replies were coded, the four reply rate bands, the 90 day outcome, and the size, class and region controls.
- Reply rates by hotel size
- The table from the brief written as text, since this design has no table block: small hotels 41%, medium 58%, large 72%, mean 54.5%, followed by two limits.
- Review flow
- Five boxes from 11,960 reviews to the banded hotels. The design prints a fixed participant flow heading over it; the boxes say reviews and hotels.
- Why ask
- Why managers are told to reply, what that advice rests on, and why public reviews let any hotel repeat the test.
- Figure 1 and results
- Mean star rating before and after for the four bands, and the results text: flat in the lowest band, 0.2 stars in the middle two, 0.4 stars in the top band.
- Key number, points and references
- The stat block holds 0.4 stars with 26 hotels and 2,220 reviews. Four checked points and three references finish the board.
What makes this board work
The question is the title
The coloured band carries the research question in large type, so a passing manager knows in one line whether the board is for them. The answer, 0.4 stars, is the largest number below.
The sample is traced from collection
The flow block runs from 11,960 reviews collected to 2,160 removed to 9,800 analysed, then to 120 hotels and the four bands of 34, 31, 29 and 26. Every count adds up.
Before and after, not just after
Figure 1 shows each band before and after, so the reader sees the lowest band stayed at 3.9 while the highest rose from 3.9 to 4.3. A ranking of after ratings alone would hide that the bands started level.
Questions people ask
What makes a good hospitality research poster?
A question an operator would ask, data they would recognise, and an answer in units they use. This board asks about review replies, uses public review pages any hotel can see, and answers in stars. Tourism conference audiences mix academics and practitioners, so plain units travel further than model coefficients.
Why put the research question in the title?
Because a question tells a passer by in one line whether the board is relevant, and it commits the poster to answering it. This design gives the question its own coloured band with an eyebrow above it, so the title reads as a question first and a citation second.
How do I show a sample of reviews rather than people?
With the same flow logic: what was collected, what was removed and why, what was analysed. This board goes from 11,960 reviews to 9,800 after removing duplicates, unrated reviews and hotels with under 30 reviews. The flow block heading is fixed, so the box labels name reviews and hotels.
Does replying to reviews cause the rating to rise?
This board cannot say so, and it says why. Hotels that reply a lot may also fix what reviews complain about, and public data cannot separate the reply from the fix. The controls for size, class and region narrow the comparison but do not turn a records study into an experiment.
Why does the chart start above zero?
When every value sits in a narrow band far from zero, here 3.8 to 4.3 stars, the chart starts its axis a little below the smallest value so the difference is visible. Starting at zero would draw eight bars of nearly equal height and hide the 0.4 star gain the board is about.
Is portrait the right shape for a question led poster?
It suits it, because the question band runs the full width at the top and the answer can sit directly below. Whether your conference wants portrait or landscape is set by the board size in its call for posters, so check that before choosing; this design exists only in portrait.
Why use a 90 day window for the next rating?
Long enough to collect a stable number of new reviews for most hotels, short enough that a renovation or new owner is unlikely to land inside it. The board compares the 90 days after the coding period with the 90 days before it, so each hotel acts as its own baseline.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
Make one like thisOther poster examples
Human resources research poster example
A human resources research poster should turn HR records into something a manager can act on. This A0 portrait board links a ten item onboarding checklist to 12 month retention for 1,140 hires across nine sites: 81% stayed with full onboarding against 68% without, and a 30 day check in was the strongest single item.
Entrepreneurship research poster example
An entrepreneurship research poster about a grant programme has to answer one question: did the funded firms do better than similar firms without the money. This Australian A0 landscape board follows 820 grant funded and 820 matched unfunded startups for three years: 71% of funded firms were still trading against 58%.
Finance research poster example
A finance research poster built on an event study leads with its table, because that is where the result lives. This A0 landscape board measures the share price reaction to 640 dividend cuts over ten years: the three day abnormal return falls from 1.1% for small cuts to 6.8% for cuts over half.
Want the steps in the builder? Read Add charts and diagrams, then choose the template, theme and size. For everything this generator can do, see the poster maker.
Written and checked by the OneCraft team. Last checked .