Marketing research poster example

The decision the research informs, the method in enough detail to judge it, the main result as a comparison, and where the result does not hold. For a pack test that means the designs, the choice task, shares and premiums, and the segment that behaves differently, here buyers over 55.

Because it records a trade off. A respondent sees all three packs at varied prices and picks one, eight times, which is closer to standing at a shelf than rating each pack alone. The price variation is what lets the analysis turn preferences into a dollar premium.

In dollars per unit against a named reference, next to the share. This board lists $0.40, $1.10 and $0.35 against the plain carton already on shelf. A premium without its reference is meaningless, so the table row and the caption both say what the premium is measured against.

That heading is fixed by this comparison design and cannot be changed from the content. The experiment on this board is finished and the methods entries describe what was done. If your study is complete and the heading matters to you, one of the other landscape designs prints methods instead.

Up to six rows and three columns, including the label column. This board uses four rows, one per design and a total, which leaves room to read each cell from a distance. A study comparing more than six options needs a table led design, which holds up to eight rows and four columns.

Yes, and it should. Figure 1 sets the three age bands beside the overall share, so the over 55 group, where design A edges design B, sits next to the headline that B wins. The key points repeat it in numbers so nobody misses it.

State how many failed and what was done with them, in the methods. This board says 112 people failed and were replaced before analysis, so the 1,500 who count all passed. Leaving it out invites the question of whether careless clicking drove the shares, which is the first doubt reviewers raise about online panels.