Social media management proposal
Social media management proposal for a local bakery group
A social media management proposal should say exactly how many posts, replies and shoots a month buys, who owns the accounts, and how the client approves what goes out. This example from a Newcastle social studio to a three shop bakery prices six months at $16,940 plus GST, with replies seven days a week and two optional extras the bakery can tick.
The proposal, page by page
Every page as the client sees it and as it prints, pricing table included.
The pricing, line by line
- Social audit and content strategy
- 1 × $1,400.00
- Monthly management, three platforms
- 6 × $1,650.00
- Content day
- 3 × $980.00
- Community management
- 6 × $450.00
- Short video editing (optional)
- 6 × $520.00
- Local creator collaboration (optional)
- 1 × $1,800.00
- Tax
- $1,694.00
- Total
- $18,634.00
- Deposit due on acceptance
- $4,658.50
Section by section
- Cover
- The title, the client, the November to April term and the three platforms.
- About us
- Two sentences on the studio and what it measures.
- Understanding your needs
- Three shops, posting that stops in busy weeks, and three figures: 23 posts in 90 days, 41% of messages unanswered after a day, 3 shops.
- Our approach
- Set the rhythm, shoot every second month, then post, reply and report.
- Deliverables and timeline
- 120 posts, 72 stories, three content days and monthly reports, then five milestones including the Christmas order campaign.
- Investment
- Strategy, six months of management, three content days and six months of community replies, with video editing and a creator collaboration as options.
- Terms
- Deposit then equal monthly amounts, Monday approvals, 30 days notice after three months, ownership, account access and 14 day validity.
- Next steps and acceptance
- Click to accept and sign, then the deposit invoice and the audit call.
What a social media proposal has to settle
Clients who have managed their own social media know how much time it takes, but rarely know how to judge someone else doing it. A good proposal settles the four things they will worry about. Volume: how many posts, stories and replies a month, written as numbers. Approval: how they see posts before they go out without becoming the bottleneck. Ownership: who owns the accounts and the photos. Results: what will be reported, and whether it connects to money. This example answers each one in a specific line or clause, which is what lets a bakery owner who has never hired an agency say yes without a second meeting.
How the pricing is built
The default total is $16,940 plus GST, $18,634 in all. Strategy is a one off $1,400. Management is $1,650 a month for six months, community replies are $450 a month, and three content days at $980 cover a shoot every second month. Two lines are optional and marked as suggestions: four extra reels a month at $520, for three to six months as the client chooses, and a $1,800 collaboration with two local food creators. If the bakery ticks both with six months of video, the subtotal is $21,860. The 25% deposit is calculated on whatever is accepted, and clause 1 spreads the balance across the remaining months so the client never pays the whole term upfront.
How to adapt this proposal
Count your own volume honestly and put the numbers in the line description. If you post on fewer platforms, say which, because clients often assume TikTok is included when it is not. Keep community management on its own line if you reply on weekends, since it is the part of the work that costs the most time and is most often undersold. If you offer creator or influencer work, price it separately and make sure the posts will be clearly labelled as advertising, which the AANA Code of Ethics requires of advertising. Change the approval window to suit your client: a weekly window works for a bakery; a regulated business may need every post signed off.
What makes this proposal work
Volume is counted, not implied
The monthly line names twenty posts and twelve stories on three platforms, and replies within four hours seven days a week. Over six months that is 120 posts and 72 stories, so the bakery can check delivery against the deliverables list.
Approval has a deadline
Clause 2 sends a fortnight of posts every Monday and schedules anything not commented on by Wednesday. Social retainers stall when every post waits for the owner; this one keeps posting without taking away the client's say.
The client keeps the accounts
Clause 5 says the bakery owns every account and grants manager access it can remove at any time. That answers the worry most small businesses have about handing their social media to an agency.
Questions people ask
What should a social media management proposal include?
The platforms, the number of posts, stories and replies a month, how content is produced, how the client approves posts, who owns the accounts and content, what is reported, an itemised price, payment and notice terms, and how to accept. This example puts all of it in five pages after a cover, with the volume written into the line items.
How much does social media management cost for a small business?
It depends on the platforms, the volume and whether photography and replies are included. This example charges $1,650 a month for twenty posts and twelve stories on three platforms, plus $450 a month for replies seven days a week and $980 for each half day content shoot, all before GST.
Should community management be priced separately?
It helps. Replying to comments and messages, especially on weekends, takes steady time that clients rarely see. Pricing it on its own line, as this example does at $450 a month with a four hour reply target, shows the client what they are paying for and lets them drop it if they prefer to reply themselves.
Who should own the social media accounts?
The client. The business should own every account and give the agency manager access that it can remove at any time, which is what clause 5 of this proposal says. If the agency owns the login, the business can lose its audience when the relationship ends, which no small business should accept.
Do paid creator posts need to be labelled?
Yes. When a business pays or gives something to a creator for a post, the post should make the commercial relationship clear. The AANA Code of Ethics requires advertising to be clearly distinguishable as advertising, and its guidance names labels such as #ad and Paid Partnership. This proposal prices a creator collaboration as an optional line, and the agency should brief the creators to label their posts.
Can the client choose how many months of an add on to buy?
Yes. The video editing line here has an editable quantity limited to three to six months. In the online proposal the client ticks it, sets the number of months, and the total and the 25% deposit update before they accept. Lines that are not ticked are not counted.
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