Landing pages
Waitlist landing page example with an early access offer
A waitlist page has to make a product that does not exist yet feel worth an email address. This example for an invented bookkeeping app explains what it does in four short cards, offers the first 500 people a free quarter, and asks for one thing only, an email.
The home page at three widths
The same page on a desktop, a tablet and a phone, exactly as it renders. Scroll inside each frame to read it all; nothing here can be clicked or submitted.
Page by page
- Home /
- Hero (split), Features (icon cards), Steps (numbered row), FAQ (centred), Newsletter (card), Call to action (band)
- Privacy policy /privacy
- Text (single column), 5 in a row
- Terms of use /terms
- Text (single column), 5 in a row
Sections in order
A split hero with a launch badge and a photo of a receipt being snapped, four icon cards for what the app does, three numbered steps for early access, a short FAQ, the newsletter section in its card layout as the waitlist form, and a closing band that jumps back to the form. Generated as the landing kind, it is one page with privacy and terms pages linked in the footer.
Using the list
Each sign up arrives in the site's message inbox as a newsletter entry, deduplicated by email, and the list exports as a CSV for your email tool. Send the invites from there in the order people joined, as the FAQ promises.
What makes this website work
One field, one button
The sign up card asks for an email and nothing else, and the button says Join the waitlist. Every extra field on a waitlist form costs sign ups, and a pre-launch product does not need a name yet.
A reason to join now
Early access for the first 500 and a free first quarter appear in three numbered steps. Scarcity and a concrete reward give a visitor a reason to sign up today rather than check back later.
Honest about what it is not
The FAQ says the app prepares figures but does not lodge the BAS, and that the price will come before launch. Saying what a product will not do keeps the list full of people who will actually use it.
Questions people ask
What makes a good waitlist landing page?
A clear line on what the product does, a few specifics on how, a reason to join now and a form with one field. This example adds an FAQ for the doubts that stop sign ups, such as price and launch date, and repeats the form link at the bottom.
Where do waitlist sign ups go?
The newsletter section posts each email to the site's message inbox in OneCraft, where repeat sign ups of the same address are merged. You get an email and a push for each one, and the inbox exports to CSV for your email tool.
Can I count how many people visit the page?
The site's stats show visits, estimated visitors, top pages and referrers over 7, 30 or 90 days without cookies, and you can add a GA4 measurement id. Compare visits with sign ups in the inbox to see how well the page converts.
Can the page have more than one section with a form?
Yes, but one form is clearer. This example has one sign up card and a closing band whose button jumps back to it, so every call to action leads to the same form and the sign ups are not split between two lists.
Can I turn the waitlist page into the launch site later?
Yes. Keep the address and add sections or pages in the builder: pricing, features with screenshots, a download section. Each publish is a new version, so you can roll back to the waitlist page in one step if the launch date moves.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
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For everything this generator can do, see the website maker.
Sources
Written and checked by the OneCraft team. Last checked .