Landing pages
Free consultation landing page example for a professional
A free consultation is a hard sell when people suspect it is a sales pitch. This example for an invented Canberra financial planner removes that suspicion: it lists exactly what the 30 minutes cover, asks for only three numbers beforehand and answers the fee and commission question in the FAQ.
The home page at three widths
The same page on a desktop, a tablet and a phone, exactly as it renders. Scroll inside each frame to read it all; nothing here can be clicked or submitted.
Page by page
- Home /
- Hero (split), Features (icon cards), Steps (numbered row), FAQ (side heading), Contact (centred form)
- Privacy policy /privacy
- Text (single column), 5 in a row
- Terms of use /terms
- Text (single column), 5 in a row
Sections in order
A split hero with a couple meeting a planner, four icon cards on what the call covers, three numbered steps from booking to the written summary, a side heading FAQ and a centred booking form. The Slate palette with Merriweather headings looks careful and calm, which suits money.
For other professions
The same structure works for a free legal, accounting or design consultation: say what the session covers, what you need beforehand, how you are paid if the client goes ahead, and what is general information. Keep the form to name, contact and a message.
What makes this website work
The 30 minutes, itemised
Four cards say what the consultation covers: super, the age pension, your retirement date and one next step. A visitor knows what they will get before they give a phone number.
The money question, answered
The FAQ says the first 30 minutes cost nothing, a written plan is quoted as a fixed fee first and no commissions are taken. Answering how the adviser is paid is what turns a free offer into a credible one.
General advice, labelled
The FAQ and the footer say the consultation and the page are general information, not personal advice. Financial services pages in Australia must make that distinction, and making it plainly also reads as honest.
Questions people ask
What should a free consultation landing page include?
What the session covers, how long it is, what you need from the person, how it is held, what happens afterwards and how you are paid if they go ahead. This example covers each one, then ends on a booking form with four fields.
How do booking requests arrive?
The form posts to the site's message inbox with an email and a push to the owner. Each request shows every field and can be marked handled, and the inbox exports to CSV. The form has a hidden field that drops spam bots.
Can I connect a calendar to the form?
There is no calendar booking in OneCraft sites. The form collects a preferred time and you confirm by phone, as this page says. If you already use a booking tool, link the hero button to it instead of the form and keep the form for questions.
Does a financial adviser's page need a disclaimer?
Pages for financial services usually state that information is general and not personal advice, and name the licence they operate under. This example says so in the FAQ and the footer. Check your obligations with your licensee before publishing, since the wording rules depend on your licence.
Is a landing page better than a full website?
For one offer, often yes, because there is nothing else to click. A landing page is one page by design. When you need service pages, team profiles and articles as well, build a website and link to this page from it for campaigns.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
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For everything this generator can do, see the website maker.
Written and checked by the OneCraft team. Last checked .