Autumn membership campaign for Emberlow Fitness, a fictional gym group
AIDA slide mapping each campaign channel to a stage
An AIDA slide sets out a campaign as four stages, attention, interest, desire and action, so the team can see which channel moves people from one stage to the next and how many are left at each. This one covers the autumn membership campaign of Emberlow Fitness, a fictional gym group.
What is on the slide
- Title and campaign
- AIDA Funnel. Emberlow Fitness autumn membership campaign, March to May 2027, two new gyms.
- Attention and interest
- Local social video: clips shown to 62,000 people within 5 km. Class timetable page: 4,800 visits, average 2 minutes.
- Desire
- Free week pass: 1,150 claimed, 720 attend at least two classes.
- Action
- Join at reception: 310 new members, 43% of everyone who came to two or more classes.
When this is the right slide
Pick this slide when a campaign plan or review needs each stage from attention to action tied to one channel and one number, so the team can find the stage where people drop away.
What to swap it for
Grouping: Funnel Stages. Use the plain funnel stages diagram when the stages are not AIDA, or when three to five stages with one sentence each are enough and no channel is needed.
What this slide shows
The title reads AIDA Funnel, and the framing line names the Emberlow Fitness autumn membership campaign, March to May 2027, at two new gyms. Four ruled rows narrow over a tapering band. Each row has a numbered icon disc, the stage name, a short channel caption and one sentence with a number. Attention, local social video: 15 second class clips shown to 62,000 people within 5 km of the two gyms. Interest, class timetable page: 4,800 visits with an average of 2 minutes on the page. Desire, free week pass: 1,150 people claim a pass and 720 attend at least two classes. Action, join at reception: 310 new members, 43% of everyone who came to two or more classes. Each row has the same structure: a coloured disc with an icon, the stage name in large type, the channel in small type underneath, and the detail line set to the right. The detail lines start with the number, 62,000 people, 4,800 visits, 1,150 people and 310 new members, so the eye picks up the drop from row to row without reading every word.
When this is the right slide
Use an AIDA slide in a campaign plan or a campaign review, when the audience needs to see how people move from noticing an offer to acting on it and which channel does the work at each step. It suits consumer offers with a clear action, such as a membership, a booking or a first order. It is the wrong slide for a sales pipeline with deal values and stages owned by sales staff, and the wrong slide when the stages do not narrow. For a plain funnel with three to five stages and no channel captions, the funnel stages layout is simpler. An AIDA slide also helps when briefing an agency or a new marketing hire, because it says in one view what each channel is for and what success looks like at each stage. In a post campaign review it lets the owner and the marketing team agree on facts before they argue about budget for the next campaign.
How to adapt it
First, add a target beside each number, for example 1,150 passes against a target of 1,000, when the slide is a review against plan. Second, swap the channel captions for owners when the slide goes to a team meeting, so each stage has a name next to it. Third, follow the slide with one more that zooms into the weakest stage, here the jump from reach to timetable visits, and shows the test planned to fix it. Keep the four stage names exactly as Attention, Interest, Desire and Action so the model is recognisable. If the campaign has more than one audience, such as students and families, build one AIDA slide per audience with the same four rows and compare them side by side. The difference between the two sets of numbers usually shows which audience to spend more on next season, which is a more useful decision than a single blended funnel can support.
What makes this slide work
Each stage names its channel
Under each stage name sits the channel that drives it: local social video, class timetable page, free week pass, join at reception. The team can see at once that the campaign is four different pieces of work owned by different people, not one vague push.
The numbers narrow like a funnel
62,000 people reached, 4,800 timetable visits, 1,150 passes claimed with 720 attending two classes, and 310 new members. The tapering band behind the rows matches the falling numbers, so the shape and the data tell the same story.
The last row gives a rate
The action row says 310 new members joined, 43% of everyone who came to two or more classes. One conversion rate at the end turns the slide from a report into a lever: the team can see that getting people to a second class is what drives joins.
Questions people ask
Does every AIDA stage need its own channel?
It helps. When each stage is tied to one main channel, the team can see which part of the campaign is working and which is leaking. Here social video earns attention, the timetable page builds interest, the free week pass creates desire and reception closes the join. A channel that serves two stages can appear twice.
What number belongs on each row of an AIDA slide?
The count of people who reached that stage, measured the same way the business already measures it: people reached, page visits, passes claimed, members joined. One number per row is enough. If the audience wants rates, add one conversion figure on the last row, here 43% of people who attended two classes joined.
Should an AIDA slide show cost per stage?
Only for a budget review. Cost per stage, such as cost per pass claimed, helps a marketing manager decide where to move money. For a team or board overview, the numbers of people at each stage tell the story more simply. Put costs on a following slide if they are needed.
Is AIDA still used for digital campaigns?
Yes. The stages describe how a person moves from noticing something to acting on it, which still holds whether the first touch is a billboard or a short video. What changes is the channel at each stage and how precisely it can be measured. Many teams now add a fifth stage for retention after the sale.
How do I spot the weak stage on an AIDA slide?
Compare each number with the one above it. Here 62,000 people saw the video and 4,800 visited the timetable, under 8%, while 1,150 passes became 310 members. The steepest drop is the stage to work on first, and it is usually where the presenter should spend most of the talk.
How do I present an AIDA slide to a marketing team?
Read the four stage names quickly, then go back to the row with the biggest drop and ask what would change it. Keep the discussion on one stage at a time. Ending on the action row, with the number of new members, reminds everyone what the campaign was for.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
Make one like thisOther slide examples
Decision flowchart slide for escalating a patient complaint
A decision flowchart slide shows a process that forks, with diamond shaped questions sending the work down different paths depending on the answer. This one tells the front desk at Penvale Dental, a fictional practice, exactly when a patient complaint goes to the practice manager and when the desk resolves it.
SIPOC slide that scopes an invoice approval process
A SIPOC slide sets the edges of a process before anyone changes it, listing who supplies it, what goes in, the main steps, what comes out and who receives it. This one scopes supplier invoice approval at Quenby Payroll, a fictional payroll company, from an invoice arriving to the weekly payment run.
Kanban slide showing a sprint board on a single date
A kanban slide shows where every piece of work sits right now, sorted into lanes such as To Do, Doing and Done, so a room can see progress without reading a ticket list. This one freezes the Sprint 14 board of Rostrel, a fictional shift planning app, on day 8 of 10.
Want the steps in the builder? Read Add charts, maps and diagrams to slides, then Add, reorder and restructure slides. For everything this generator can do, see the slide maker.
Written and checked by the OneCraft team. Last checked .