Supperwick meal kit launch
4P marketing mix slide with a number on every P
A 4P marketing mix slide works when each P states the decision that was made and the number that proves it, rather than a definition of what price or place means. This one sets out the March 2027 launch of Supperwick, a fictional meal kit service in two regional cities.
What is on the slide
- Title
- Marketing Mix, Supperwick. Supperwick meal kits launch in Geelong and Ballarat in March 2027. One number anchors each P.
- Product
- Three dinners a week for two or four people, chosen from 14 recipes. Every kit cooks in under 30 minutes.
- Price
- $11.90 a serve, so $71.40 a week for three dinners for two. The first box is 40% off at $42.84.
- Place
- Home delivery Sunday to Tuesday across 62 postcodes, plus pick up from 9 partner grocers.
- Promotion
- $48,000 over 8 weeks: $30,000 social video, $12,000 letterbox drops and $6,000 grocer tastings.
When this is the right slide
Choose this slide when a launch or marketing plan has settled its product, price, channels and promotion budget and the audience needs all four decisions, with their numbers, on one canvas.
What to swap it for
Grouping: 3C Strategic Triangle. Swap to the 3C strategic triangle when the plan is not yet settled and the meeting first needs company, customer and competitor facts side by side.
What this slide shows
A title reads Marketing Mix, Supperwick, with a framing line: Supperwick meal kits launch in Geelong and Ballarat in March 2027, and one number anchors each P. Four cards fill the slide in a two by two grid, each with a round icon badge and the P in bold. Product, with a box icon: three dinners a week for two or four people, chosen from 14 recipes, and every kit cooks in under 30 minutes. Price, with a dollar icon: $11.90 a serve, so $71.40 a week for three dinners for two, and the first box is 40% off at $42.84. Place, with a map pin icon: home delivery Sunday to Tuesday across 62 postcodes, plus pick up from 9 partner grocers. Promotion, with a megaphone icon: $48,000 over 8 weeks, of which $30,000 is social video, $12,000 letterbox drops and $6,000 grocer tastings. The cards step from dark to light teal, left to right and top to bottom.
When this is the right slide
Use it in a launch plan, a marketing plan review or a go to market section of a business case, where the audience needs the whole offer on one canvas before going deeper into any part of it. It is strongest when the four decisions have already been made and the meeting is approving them, because each card then states a choice rather than a list of options. It is the wrong slide early in strategy work, when the question is still who the customer is and who else serves them; that belongs on a 3C triangle. It is also the wrong slide for an established product where only one P is changing, because three cards of unchanged decisions dilute the one that matters.
How to adapt it
First, write each P as the decision plus its number, in that order, and check that every figure reconciles: serves times price, discount on the weekly price, channel spend adding to the total budget. Second, keep the product card about what the customer receives, not about the company's capabilities, because capability belongs in the company corner of a 3C slide. Third, choose which P will carry the follow up slide before presenting. A launch usually needs the promotion schedule next, while a repositioning usually needs a price comparison. If the audience is the sales team rather than the board, rewrite the place card around the regions and partner stores they will be calling on and move the budget detail to the appendix. A franchise or retail partner audience needs a third variation: keep price and place, and replace the promotion split with the co op support each store receives, because that is the number they will plan their own spend around. Whichever version is used, keep the four cards the same size, since a larger price card tells the room which decision you expect them to fight about before anyone has spoken.
What makes this slide work
Price is arithmetic the room can check
$11.90 a serve, $71.40 a week for three dinners for two, first box 40% off at $42.84. Six serves at $11.90 is $71.40, and 60% of that is $42.84. Writing the full chain lets the finance lead verify the offer in their head and moves the discussion from whether the number is right to whether the discount is wise.
Promotion shows the whole budget and its split
$48,000 over 8 weeks: $30,000 social video, $12,000 letterbox drops and $6,000 grocer tastings. The parts add to the whole on the card itself. A promotion quadrant that says awareness campaign gives the room nothing to approve; this one gives them a figure, a period and a mix they can question line by line.
Place connects to the product promise
Delivery Sunday to Tuesday across 62 postcodes, plus pick up from 9 partner grocers. The delivery window explains why the product is planned around three dinners a week, and the grocers give a second route for customers outside the delivery area. The two cards read as one plan rather than four separate departments.
Questions people ask
How much should each quadrant of a 4P slide say?
Two short sentences, one decision and one number. The cards hold about 200 characters before the text starts to crowd, and a marketing mix that needs more than that per P is usually describing tactics rather than the mix. Move channel plans, creative routes and the media schedule to the slides that follow, one P at a time if necessary.
Why should price be a number rather than a positioning word?
Premium and value mean different things to everyone in the room. $11.90 a serve can be compared with a supermarket meal, a takeaway and the nearest competitor, and the discount arithmetic can be checked on the spot. A price written as a word hides the decision that matters most to margin and invites agreement that nobody will remember the same way.
Is the 4P model still useful for a service or subscription?
Yes, as long as the product card describes what the customer actually receives each week and the place card covers how they receive it. Some teams extend to seven Ps for services, adding people, process and physical evidence. For a launch slide four is usually enough; the extra three can sit in an operations slide where they get the space they need.
When should a marketing mix slide be split into two?
When promotion needs its own budget breakdown or price needs a tier table. Keep the four cards as the summary and add one slide behind the P that will draw the questions. For a launch, that is usually promotion, because the board will want to see what $48,000 buys and how the split between channels was chosen.
What chart could support a 4P slide?
A stacked bar of the promotion budget by channel and week shows how spend is phased across the launch. A simple line of expected weekly orders against marketing spend supports the case for the budget. Keep charts off the 4P slide itself: the grid already carries four ideas, and a chart inside a card would shrink to illegibility.
How should a 4P slide be presented?
Read the numbers, not the labels. Everyone knows what the four Ps are; what they need is $11.90 a serve, 62 postcodes and $48,000 over eight weeks. Spend most of the time on whichever P carries the most risk, which for a new meal kit is usually price, because a 40% first box discount trains customers to wait for the next offer.
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