Brackenlea Physio fourth clinic decision
5C analysis slide for a fourth clinic decision
A 5C analysis slide sweeps the business, its patients, its rivals, its partners and the wider climate in one view, so an expansion decision is tested against all five at once. This one supports Brackenlea Physio, a fictional practice group weighing a fourth clinic in 2027.
What is on the slide
- Title
- 5C Analysis, Brackenlea. Brackenlea Physio is weighing a fourth clinic in 2027. Two lines on each of the five Cs.
- Company
- Three clinics, 18 physiotherapists and 1,950 sessions a month. The busiest site runs at 92% of capacity.
- Customers
- 61% of patients are aged 45 to 70. Most arrive on a GP referral and book three to six sessions.
- Competitors
- Two practices sit within 5 km of the new site. Neither offers hydrotherapy or Saturday sessions.
- Collaborators
- Eight GP surgeries refer 40% of patients. The aquatic centre rents pool lanes at $85 an hour.
- Climate
- Chronic condition referrals keep rising. Wage costs are budgeted to rise 3.5% from July 2027.
When this is the right slide
Choose this slide when an expansion or planning decision depends on referrers, partners and outside conditions as much as on the business, its customers and its rivals, and all five need one canvas.
What to swap it for
Grouping: PESTEL 6 Pillars. Swap to the PESTEL six pillars when the external environment is the subject of the meeting and needs six categories rather than a single climate column.
What this slide shows
A title reads 5C Analysis, Brackenlea, with a framing line: Brackenlea Physio is weighing a fourth clinic in 2027, two lines on each of the five Cs. Five tall cards sit in one row, each with a round icon badge, a label and a centred paragraph. Company, with a building icon: three clinics, 18 physiotherapists and 1,950 sessions a month, and the busiest site runs at 92% of capacity. Customers, with a person and tick icon: 61% of patients are aged 45 to 70, and most arrive on a GP referral and book three to six sessions. Competitors, with crossed swords: two practices sit within 5 km of the new site, and neither offers hydrotherapy or Saturday sessions. Collaborators, with a handshake: eight GP surgeries refer 40% of patients, and the aquatic centre rents pool lanes at $85 an hour. Climate, with a cloud and sun: chronic condition referrals keep rising, and wage costs are budgeted to rise 3.5% from July 2027.
When this is the right slide
Use it in an expansion case, an annual plan or a situation assessment where the decision depends on partners and outside conditions as well as on the business, its customers and its rivals. Health practices, franchises and businesses that rely on referrers or landlords are typical cases, because a change in a collaborator's behaviour can matter more than a competitor's move. It is the wrong slide when only the three core Cs matter, which is better served by a 3C triangle with room for three facts each. It is also the wrong slide when the external environment is the whole topic, for example a regulatory review, where a PESTEL breakdown gives each external force the space it needs.
How to adapt it
First, write the decision in the framing line so that every column is read against it. A 5C slide without a stated decision becomes a general description of the business. Second, limit each column to the two facts that bear on that decision, and make at least one of them a number. Third, put dependencies in the collaborators column and be specific about them: who refers, what share, what it costs. For a different practice, the landlord or a health fund might belong there instead of the pool. If the board wants to know what would make the answer change, add a line in the speaker notes for each column naming the figure that would reverse it, such as capacity falling below 80%. Finally, date the slide. Referral shares, pool hire rates and wage assumptions all move within a year, and a 5C scan presented twelve months later without a date will be read as current. A small as at line in the framing sentence, or in the footer section label, saves the next reader from planning a clinic on figures that have quietly gone stale.
What makes this slide work
Capacity is stated as a number
The busiest site runs at 92% of capacity, alongside 1,950 sessions a month across three clinics. That single figure is the reason the meeting exists. A company column that listed qualifications and values would leave the audience guessing why a fourth clinic is on the table; this one states the pressure plainly.
The competitor gap matches a customer need
Neither nearby practice offers hydrotherapy or Saturday sessions, and patients are mostly 45 to 70 with three to six sessions booked. The competitor column and the customer column point at the same opening. That alignment is what turns five separate observations into the outline of a proposition for the new site.
Collaborators carry a price and a share
Eight GP surgeries refer 40% of patients, and the aquatic centre rents pool lanes at $85 an hour. Both facts are dependencies with numbers attached. They show the room exactly which relationships the new clinic would rely on and what one of them costs, which is the information needed to judge the risk.
Questions people ask
How much text fits in each column of a 5C slide?
Two short sentences, roughly 100 characters. Five columns on a 1920 pixel canvas are narrow, and longer text wraps into tall blocks that are hard to read across. If one C needs a paragraph, it probably needs its own slide. Collaborators often does, because partnerships carry terms, dates and dependencies that a column cannot hold.
What counts as a collaborator in a 5C analysis?
Any outside party whose decisions change your result but who is not your customer or competitor: referrers, suppliers, landlords, platforms and channel partners. For a physiotherapy practice, the GP surgeries that send 40% of patients are the most important collaborators, because a change in their referral habits would matter more than a new rival opening nearby.
How is the climate column different from a PESTEL slide?
Climate is one column holding the one or two external forces that bear on this decision. PESTEL breaks the external environment into six categories and is better when the external picture is the subject of the meeting. If climate on a 5C slide keeps growing past two lines, that is the signal to move it to a PESTEL slide of its own.
When should a 5C slide be split?
When the decision depends on one C more than the others. For Brackenlea, the case for a fourth clinic rests on capacity at the busiest site and on the hydrotherapy gap, so a follow up slide showing sessions by site and month would carry the argument. The 5C slide stays as the overview that shows nothing else has been overlooked.
Should the five columns be weighted equally?
Visually, yes, because the layout gives them equal width and that is the point of a situation scan. In the discussion they will not be equal. Say which column decides the outcome and which are context. Here, company capacity and the competitor gap are decisive, while climate is a cost pressure to budget for rather than a reason to stop.
How should a 5C slide be presented?
Open with the decision it informs, then name the two Cs that matter most and the one that could change the answer. Do not read all ten lines. The audience will scan the columns while you speak, so the presenter's job is to connect them: a full clinic, patients who want Saturday sessions, and rivals who do not offer them.
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