Three clients of Ferncastle Accounting, a fictional accounting firm
Three testimonials slide from three kinds of client
A three testimonials slide shows that a product or service works for more than one kind of customer, with three short quotes side by side and a name and role under each. This one gives Ferncastle Accounting, a fictional firm, three clients who could not be more different: a cafe owner, a family joinery and a volunteer club treasurer.
What is on the slide
- Title and framing line
- What Clients Say. Three Ferncastle Accounting clients: a sole trader, a family business and a volunteer run club.
- Cafe owner
- Books used to live in a shoebox; now food cost is seen every month and the BAS goes in two weeks early. Leah Quintrell, cafe owner, sole trader.
- Family joinery
- $14,200 in missed equipment write offs found over two years, payroll set up for five staff in one afternoon. Dev Aranaz, director, family joinery.
- Football club
- Three years of grants reconciled and the audit passed with no findings. Moira Trelawny, treasurer, junior football club.
When this is the right slide
Pick this slide when three clients of different kinds each have a short quote with a specific result, and the audience needs to see the range of people you serve on one slide.
What to swap it for
Testimonial: Compact Grid of 6. Use the compact grid of six when you have six short one sentence reviews and the weight of many voices matters more than the detail of each.
What this slide shows
The title reads What Clients Say, with the framing line Three Ferncastle Accounting clients: a sole trader, a family business and a volunteer run club. Three tall cards sit in a row in orange, teal and light orange. The first quote: My books used to live in a shoebox until tax time. Now I see my food cost every month and my BAS goes in two weeks early. It is signed Leah Quintrell, cafe owner, sole trader. The second: They found $14,200 in equipment write offs we had missed for two years, then set up payroll for our five staff in one afternoon, from Dev Aranaz, director of a family joinery. The third: As a volunteer treasurer I dreaded the audit. Ferncastle reconciled three years of grants and the club passed with no findings, from Moira Trelawny, treasurer of a junior football club. Each byline has a small rounded image: a cafe interior, a timber workshop and a fete on a grass reserve. Ferncastle Accounting and every client are fictional.
When this is the right slide
Use a three testimonials slide when the audience needs to see that you serve clients like them, and your clients vary: an accountant with sole traders and not for profits, a software product used by small and large teams, a training provider whose students come from different industries. Three is the number that shows range without becoming a wall. Two quotes can look like the only two happy clients, and six short ones lose the detail that makes each believable. The card grid works when each quote has a result and fits in one or two sentences. It is the wrong slide when one client story is much stronger than the rest; give that one a single quote slide and drop the others. It is also wrong when the audience is one specific kind of client, such as a sports club treasurer reviewing proposals, because two of the three quotes are about someone else. For a proposal to that club, a single quote from the club treasurer, with the audit result, makes a sharper case than three.
How to adapt it
First, tailor the three to the audience: for a pitch to a regional farming group, swap the cafe owner for a farming family and keep the joinery and the club, so at least one card mirrors the person reading. Second, when approved headshots exist, replace the workplace images with them and add each client's business name to the role line, such as Director, Aranaz Joinery, because a nameable business can be checked. Third, when the deck is printed and left behind, add the year to each role line so the quotes do not read as current years later. Keep the three quotes close in length, within ten words of each other, so the cards look balanced. If one quote needs much more text to make sense, it is a case study, not a testimonial, and it belongs on its own slide.
What makes this slide work
Three different clients, three different proofs
The cafe owner proves monthly bookkeeping, the joinery proves tax savings with $14,200 in write offs and the club treasurer proves audit work. Each card makes a claim the other two do not, which is what justifies three quotes on one slide.
The framing line names the variety
Three Ferncastle Accounting clients: a sole trader, a family business and a volunteer run club. The audience knows before reading the cards that the range of clients is the point, so the slide argues breadth rather than repeating praise.
Workplace images instead of borrowed faces
Each byline circle shows a cafe interior, a joinery workshop or a community fete. The images match each client's trade without pretending to be headshots, which keeps the slide honest when no approved photos exist.
Questions people ask
How do you choose which three testimonials to show?
Pick for variety first: three client types, three sizes or three problems solved. Then check each quote has a specific result, such as a dollar figure or a deadline met. Three quotes that all say great service add nothing after the first one. Three that each prove a different claim make the slide worth its space.
How long should each quote be on a three card testimonial slide?
Twenty to thirty words, one or two sentences. The cards can hold more, but long quotes shrink and the three start to look like paragraphs. Short quotes also leave the byline visible at a distance, and on a testimonial slide the name and role matter almost as much as the words.
Should the three testimonials be in a particular order?
Put the one closest to the audience in the middle or first, depending on how the room reads. For a pitch to a small business, lead with the sole trader. Many presenters put the strongest result in the centre card, where the eye lands first on a wide screen.
Can I use first names only on a testimonial slide?
It weakens the slide. A first name and a role such as cafe owner reads as possibly invented. Use the full name with the client's written permission, or the role and organisation without a personal name. If clients prefer privacy, say so on the slide, for example names shared with permission, and keep the approvals on file.
Should testimonials include the client's business name?
When the client agrees, yes, because a named business can be checked and that is what makes a testimonial persuasive. Here the roles describe the type of client, a sole trader, a family joinery and a football club, which suits an accounting firm whose clients often prefer their finances not to be linked to their trading name.
When should a testimonial slide show photos?
When you have real, approved photos of the people or their workplaces. Photos make quotes feel human, but a stock face presented as a client misleads the audience. In this example each circle shows the client's kind of workplace, a cafe, a joinery workshop and a football ground fete, rather than a person.
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