Buyer and user at a bakery chain on Quenby Payroll, a fictional payroll service
Two testimonials slide from the buyer and the daily user
A two testimonials slide gives two voices equal weight, which suits a purchase where the person who signs and the person who uses the product care about different things. This one stacks the finance manager and the payroll officer at Tamberlin Bakehouse, a fictional bakery chain, on why they chose Quenby Payroll, a fictional payroll service.
What is on the slide
- Title and framing line
- Two Sides of Payroll. The manager who signed with Quenby Payroll and the officer who runs the pay every fortnight.
- Buyer
- Quenby cost less than the old bureau and moved all 86 staff across in one pay cycle; award rules are checked before anything is paid. Corin Ashdale, Finance Manager, Tamberlin Bakehouse.
- User
- The fortnightly run used to take most of Tuesday; timesheets now arrive from the shop tablets, exceptions are checked and the run approved by ten. Marisol Beatty, Payroll Officer, Tamberlin Bakehouse.
When this is the right slide
Pick this slide when two people with different stakes at the same customer, such as the buyer and the daily user, each have a two sentence quote with a specific detail.
What to swap it for
Testimonial: Stacked Rail Three. Use the stacked rail of three when a third role, such as the auditor or the store manager, also needs a voice and each quote can drop to one sentence.
What this slide shows
The title reads Two Sides of Payroll, with the framing line The manager who signed with Quenby Payroll and the officer who runs the pay every fortnight. Two full width cards stack below it. The orange card holds the first quote in a bold serif over three lines: Quenby cost less than our old bureau and moved all 86 staff across in one pay cycle. Award rules are checked before anything is paid, which is what our auditors asked for. It is signed Corin Ashdale, Finance Manager, Tamberlin Bakehouse. The teal card holds the second: The fortnightly run used to take most of my Tuesday. Now timesheets arrive from the shop tablets, I check the exceptions and approve by ten. It is signed Marisol Beatty, Payroll Officer, Tamberlin Bakehouse. Each card has a square image on the left where a headshot would go; here they show sourdough loaves in a crate and in a basket, the bakery's own product, because these people are fictional and no portraits exist. Quenby Payroll and Tamberlin Bakehouse are fictional.
When this is the right slide
Use a two testimonials slide when a purchase involves two kinds of people and you have a quote from each at the same customer: the buyer and the user, the executive and the operator, the clinician and the administrator, the parent and the student. It is common in software sales, where the person who signs the contract rarely runs the product day to day, and both will be asked their view before renewal. It also works for before and after stories, an adoption quote and an expansion quote from the same company a year apart. The stacked layout gives each voice room for two sentences with a specific detail, which a three card grid squeezes. It is the wrong slide when you have two quotes that say the same thing, because the second adds nothing. It is also wrong for two customers of different kinds, where a three card grid with a third customer makes the breadth argument better, and for one strong voice, which deserves a single hero quote.
How to adapt it
First, for a deck aimed at operations staff, swap the order so the payroll officer's quote is on top, and change the framing line to lead with the person who runs the pay. Second, replace the bakery images with approved headshots when you have them, cropped square from the shoulders up, and give each image alt text with the name and role. Third, when you want three roles, such as buyer, user and the payroll auditor, move to a stacked rail of three and shorten each quote to one sentence. Keep both quotes about the same length so the cards look balanced; here they are 32 and 25 words. Check that every number in a quote is one the customer will stand behind in a reference call, because buyers of payroll services often ring the customer named on the slide.
What makes this slide work
Two roles, two different reasons
The finance manager speaks to cost, a migration of 86 staff in one pay cycle and award rules checked before payment. The payroll officer speaks to her Tuesday. The audience sees the product answered the buyer's risks and the user's workload at the same company.
The framing line explains the pairing
The manager who signed with Quenby Payroll and the officer who runs the pay every fortnight. Before reading either quote the viewer knows why there are two and how they differ, so neither looks like filler.
Equal cards give equal weight
Two full width cards in orange and teal stack with the same layout and type size. Neither voice is ranked above the other, which suits a decision where the buyer and the daily user both need convincing.
Questions people ask
Why pair a buyer quote with a user quote?
Because both of them will be in the room or on the email chain when your prospect decides. The buyer wants cost, risk and compliance answered; the user wants to know whether their week gets easier. One quote from each shows that the product satisfied both sides at the same customer, which is harder to dismiss than two quotes from managers.
Should the two quotes come from the same company?
When the point is buyer and user, yes. Two people at Tamberlin Bakehouse saying different things about the same switch proves the product worked across the organisation. Two quotes from different companies make a different point, breadth of customers, and a grid of three or more cards usually makes that point better.
Which quote should go first on a two testimonial slide?
The one that matches the person deciding. In a deck for a finance director, lead with the finance manager; in a demo for payroll staff, lead with the payroll officer. The top quote gets read in full; the second often gets skimmed, so the order should follow the audience rather than seniority.
How long can each quote be when there are only two?
Up to about 35 words, two sentences. Two quotes leave more room per voice than a grid, which is the reason to choose this layout. Use that room for a specific detail, such as 86 staff moved in one pay cycle, rather than for more praise. Beyond two sentences, the text shrinks and the stack starts to feel like a page.
What details make a payroll testimonial credible?
Staff numbers, pay cycle, a time saved and a compliance outcome. Here the finance manager names 86 staff, one pay cycle and award rules checked before payment, and the payroll officer names a fortnightly run approved by ten. Those are the details a payroll buyer would ask about in a reference call.
Do both people need to approve the slide?
Yes, each person approves their own quote, name and title, and the company approves its name being used. An approval from the finance manager does not cover the payroll officer's words. Keep both approvals with the deck, and recheck them if either person changes roles, since an outdated title on a reference quote invites awkward questions.
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