Value proposition slide built as a five row stack

What is on the slide

Headline

Get Paid in 48 Hours, with the framing line noting Ledgerline advances up to 85% of an approved invoice and collects on the original terms.

Funded in 48 hours

Approved invoices are paid out within two business days of upload, or the fee is waived.

One fee, no line items

1.9% of invoice value for 30 days, with no establishment fee and no monthly minimum.

No lock in contract

Funding is chosen invoice by invoice, so nothing commits the next one as well.

Your customer, your name

Reminders go out under the Ledgerline name only when a client asks for that.

Credit checked up front

Every debtor is checked before the first advance, so a decline never arrives late.

When this is the right slide

A row stack suits a value proposition when each promise stands on its own and needs one line of proof rather than a paragraph or a picture.

What to swap it for

Context: Split Intro with 3 Numbered Pills. Swap to the split intro with three numbered pills when there are only three promises and the slide needs a lighter, more spacious treatment.

What this slide shows

The headline reads Get Paid in 48 Hours with a framing sentence underneath stating that Ledgerline advances up to 85% of an approved invoice and then collects from the customer on the original terms. Five rows follow, separated by thin dividers with no cards or panels. Each row has a circular brand coloured icon on the left, a short promise in the middle, and one line of evidence running under it: funded in 48 hours or the fee is waived, 1.9% of invoice value for 30 days with no establishment fee and no monthly minimum, funding chosen invoice by invoice, reminders under the Ledgerline name only when asked, and every debtor credit checked before the first advance. The rows share one type scale so no promise is ranked above another, and the icons vary enough to act as markers while staying in a single set.

Who this slide is for and when to use it

A sales meeting, a proposal, or the slide a broker sends before a call. The reader is comparing lenders and wants to know what is different about this one in about thirty seconds. Five rows is the right length for that, and the stack is easy to scan on a phone, which is where a forwarded proposal is often opened. The layout struggles in two places. If a promise needs a paragraph, for example an explanation of how recourse works, the single evidence line will not carry it and the slide will spawn a second slide anyway. And if the proposition is really one big idea, five rows dilute it: a single hero statement with one line of proof underneath will land harder than five competing claims.

How to adapt it

First, write the promise as an outcome and the proof as a mechanism or a number. Speed is a promise; two business days or the fee is waived is a mechanism. Second, order the rows to match the objections your buyers actually raise, which you can usually take straight from the last ten sales calls. Third, avoid repeating the headline in the first row. If the top promise is the same as the title, the slide has four rows of content and one row of echo. When only three promises survive the cut, the split intro with three numbered pills gives each one more space and a number, which reads better than three rows floating in a layout built for five. Before the slide ships, test each proof line by asking whether a competitor could copy it word for word, because anything they could copy is not a differentiator and the row is better spent on something only this business is willing to commit to in writing.

What makes this slide work

Questions people ask

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