Anchor Removals
Why choose us slide with seven numbered pillar cards
A why choose us slide only works when every reason carries the thing that proves it, because an audience discounts a claim it cannot check. This one belongs to Anchor Removals, a fictional removalist, and puts a dollar figure, a rating or a time window on each of its seven cards.
What is on the slide
- Headline
- Seven Reasons to Book Anchor Removals, with the subtitle saying every reason carries the figure behind it, measured across 1,240 moves in the year to June.
- Cards 01 to 04
- Insured to $50,000 with no excess under $500; rated 4.9 from 812 verified reviews; fixed quotes with no hourly creep or stair fee; two hour arrival windows with $50 off a missed window.
- Cards 05 to 07
- Three named movers on the job sheet with a supervisor for a packed house; boxes dropped a week early and collected free within 14 days; weekend and public holiday moves at the weekday rate.
- Layout note
- Seven equal width cards in one row, each with a zero padded ordinal, a brand icon disc, a heading of two to four words and one sentence.
When this is the right slide
Seven numbered cards suit a why choose us slide when the business has seven genuinely different reasons and each one can carry a figure, a guarantee or a rating that a customer could check.
What to swap it for
Context: Intro Left, 6 Chip Tiles Right. Swap to the six chip tile layout when only six reasons survive the proof test and the slide needs a paragraph of framing beside them rather than a single subtitle line.
What this slide shows
A centred headline reads Seven Reasons to Book Anchor Removals, with a one line subtitle saying every reason carries the figure behind it, measured across 1,240 moves in the year to June. Under it sits a row of seven soft outlined cards of equal width. Each card carries a zero padded ordinal in its top corner, a circular brand icon disc, a heading of two to four words, and one sentence of body copy. Card 01 is transit insurance to $50,000 on every job with no excess on a claim under $500. Card 02 is the 4.9 rating from 812 verified reviews with every one star review answered in writing. Card 03 is fixed quotes with no hourly creep, stair fee or second flight surcharge. Card 04 is two hour arrival windows with $50 off the invoice when a crew misses one. Card 05 names the same three movers on the job sheet and a supervisor on site for a packed house. Card 06 drops boxes a week early and collects them free within 14 days. Card 07 prices a Saturday or Sunday move the same as a Tuesday, public holidays included.
When this is the right slide
This is a sales slide for a service that is bought on trust rather than on specification: removals, trades, cleaning, allied health, anything where the customer is comparing three quotes and cannot tell the businesses apart. Seven is the ceiling for a single row at this canvas size, and it only works when each reason is genuinely different from the others. It is the wrong slide when three of the seven are the same reason in different words, when the reasons have no numbers behind them, or when the audience is a procurement panel that will score a written response rather than watch a deck. It is also wrong as the opening slide: the audience needs to know what the business does before it is told why to pick it, so this normally sits after a services or capability slide.
How to adapt it
First, cut to the number of reasons that carry proof rather than filling all seven cards. Five strong cards beat seven where two are padding, and the layout has siblings at four, five and six cards. Second, write the proof before the heading: start from the figure, the guarantee or the rating, then name it in two or three words. A card that has no figure after five minutes of thinking is usually a claim every competitor also makes. Third, date the measurement. The subtitle here names 1,240 moves in the year to June, which lets the same slide be refreshed each year without rewriting the cards. If a number changes, change it on the slide rather than rounding it up, because a customer who checks one figure will check the rest.
What makes this slide work
Every card carries a checkable figure
Insured to $50k, 4.9 from 812 reviews, two hour windows, $50 off a missed window, 14 days to collect boxes. A customer can test any one of them before signing, which is what separates a reason from a slogan. The two cards without a dollar figure, named crews and weekend rates, still carry something concrete: three movers named on the job sheet, and the same price on a Sunday as a Tuesday.
Seven cards read as one framework, not a list
The layout gives each card the same width, the same icon disc and the same zero padded ordinal, so the row reads as a complete set rather than as seven items that happen to be on a slide. The framing line under the headline says the figures come from 1,240 moves in the year to June, which tells the audience the whole row came from one measurement period.
The headings stay parallel
Insured To $50k, 4.9 From 812, Fixed Quotes, Two Hour Windows, Named Crews, Free Box Return, Weekend Same Rate. All seven are noun phrases of two to four words, so the eye can scan the row without re-reading. Mixing a verb phrase in, such as a heading promising punctuality, would break the rhythm and would also read as a promise rather than a measurement.
Questions people ask
How many reasons should a why choose us slide have?
Between four and seven. Fewer than four looks thin next to a competitor deck, and more than seven cannot be read in the time the slide is on screen. The real limit is proof: keep the reasons that carry a figure, a guarantee or a rating, and drop the ones that only carry an adjective such as reliable or professional.
What makes a reason credible rather than a slogan?
A number, a named person, a written guarantee or a term a customer can test before signing. Insured to $50,000 with no excess under $500 is checkable. Fully insured is not. The test is simple: if every competitor in the market could put the same words on their own slide, the words are not a reason to choose anyone.
Should a why choose us slide name competitors?
Not on this layout. Seven parallel cards are about what this business offers, and naming a rival on the same slide invites the audience to weigh the claims rather than read them. A head to head comparison is a different slide: a tick and cross matrix or a landscape table handles that with each competitor given the same columns.
Where should this slide sit in a sales deck?
After the audience knows what the business actually does, and before pricing. A common order is the problem, the service, why choose this provider, then the quote. Putting it first asks people to weigh reasons for choosing a business they cannot yet describe, and putting it after pricing makes it read as a defence of the price.
When should this be split into two slides?
Split when the reasons fall into two groups that deserve separate framing, for example four about the service and three about the guarantee. Split also when one reason needs its own evidence, such as a rating that comes with a quote from a review. A card can hold one sentence, so a reason that needs three belongs on its own slide.
How should this slide be presented out loud?
Do not read the cards. Pick the two the audience actually asked about in the meeting and tell the story behind each, then say the rest are on the slide and in the written quote. Seven cards read aloud takes about two minutes and loses the room, while two stories with a figure each takes the same time and is remembered.
Build your own in about a minute
The button below opens the generator with this use case already described. Change the wording to match your own, generate, then edit anything you like.
Make one like thisOther slide examples
Value proposition slide built as a five row stack
A value proposition is a promise, and a promise without proof beside it is a slogan. This slide stacks five promises for Ledgerline, a fictional invoice finance lender, each with the single line of evidence that makes it checkable.
Product benefits slide with 2x2 icon cards beside a photo
A benefit becomes believable the moment it carries a number, because a measured claim can be checked and an adjective cannot. This slide gives four reasons to buy the Nook standing desk, a fictional product, with a measurement in every heading.
Team capabilities slide with six pillars beside a photo
A capabilities slide is a list of claims until each capability carries evidence, which is why buyers skim them and remember nothing. This one belongs to Fathom Data, a fictional consultancy of 24 people, and every capability names how many clients it has actually been delivered for.
Want the steps in the builder? Read Add, reorder and restructure slides, then Style text and add callouts, stats and lists. For everything this generator can do, see the slide maker.
Written and checked by the OneCraft team. Last checked .