Fathom Data
Team capabilities slide with six pillars beside a photo
A capabilities slide is a list of claims until each capability carries evidence, which is why buyers skim them and remember nothing. This one belongs to Fathom Data, a fictional consultancy of 24 people, and every capability names how many clients it has actually been delivered for.
What is on the slide
- Identity block
- Fathom Data, over the photograph: twenty four people working with councils, insurers and retailers. Six things Fathom is asked for.
- Data engineering and dashboards
- Pipelines into one warehouse for 31 clients since 2021 with every source system documented. Reporting people open without being asked, 44 clients, with a named owner for every measure.
- Forecasting and governance
- Demand and revenue models for 18 clients, tested against the year already finished. Privacy, retention and access rules for 12 clients, written as a register a board can read in one sitting.
- Training and migration
- SQL and analytics training for 27 client teams, run in the client data. Moves off legacy reporting for 9 clients, with the old reports kept running until the new ones match.
When this is the right slide
Six pillars beside a full height photograph suit a capabilities slide when the firm has exactly six services and each one can carry a client count or another countable proof.
What to swap it for
Context: Image Left, Icon List Right. Swap to the image and icon list layout when the capability list runs longer than six and each line needs only a phrase rather than a full sentence of evidence.
What this slide shows
The left third is a full height photograph of an operations room with desks and monitors, with a brand scrim at the foot holding the name Fathom Data and the line twenty four people working with councils, insurers and retailers, six things Fathom is asked for. The right two thirds hold a heading, What Fathom Does, over a two by three grid of six capabilities, each with an icon, a heading and one sentence. Data Engineering says pipelines into one warehouse for 31 clients since 2021, with every source system documented and handed back. Dashboards says reporting that people open without being asked, 44 clients, with a named owner for every measure on the page. Forecasting says demand and revenue models for 18 clients, tested against the year already finished before anyone signs off. Governance says privacy, retention and access rules for 12 clients, written as a register a board can read in one sitting. Training says SQL and analytics training for 27 client teams, run in the client data rather than a sample set. Migration says moves off legacy reporting for 9 clients, with the old reports kept running until the new ones match.
When this is the right slide
Use it early in a capability deck, a tender presentation or a credentials pack, where the audience needs to know the shape of the firm before any case study makes sense. Six is the number this layout takes, and it suits a consultancy, an agency or an in house team presenting its service catalogue. It is the wrong slide when the list runs past six, because the grid is fixed and a seventh capability has nowhere to go: an image with a long icon list handles eight or ten. It is also wrong when there is no photograph worth showing, since the image takes a full 720 by 1080 column and a weak picture at that size costs more than it gives. If the capabilities need a client name against each one, that is a logo wall or a case study slide instead.
How to adapt it
First, put a countable fact in every capability, and keep the unit the same across the six. Client counts work here because every line uses them. Mixing a client count, a dollar figure and a headcount across six cards makes the grid unreadable. Second, write the deliverable rather than the activity. Governance is an activity; a register a board can read in one sitting is what the client keeps. Third, choose the photograph for the tall crop. The image column is a 720 by 1080 portrait, so a wide landscape loses both edges and a subject in the corner disappears. A working environment reads better at that size than a posed group, which is why this one uses a room rather than a team photograph.
What makes this slide work
Each capability names a client count
31 clients since 2021 for data engineering, 44 for dashboards, 18 for forecasting, 12 for governance, 27 client teams trained, 9 migrations. The counts are uneven, which is the useful part: a buyer can see this consultancy has built far more dashboards than it has run migrations, and can ask about the nine rather than being told everything is a core strength.
Each one also names what the client keeps
Source systems documented and handed back. A named owner for every measure on the page. Models tested against the year already finished. A register the board can read in one sitting. Training run in the client data rather than a sample set. Old reports kept running until the new ones match. Six capabilities, six concrete deliverables, and not one adjective about quality.
The photograph carries the title rather than the headline
Fathom Data and the one line description sit on a scrim at the foot of the full height image, so the right hand grid can open straight into What Fathom Does without a second heading. That keeps the six pillars at the top of the reading order and means the picture works as the identity block rather than as decoration beside a title.
Questions people ask
What belongs on a team capabilities slide?
The services a team is hired for, each with something countable beside it. Six is the practical limit for one slide. Leave out job titles, tool logos and years of experience: a buyer is choosing a capability, not a staff list, and the tools change faster than the slide gets updated.
How is a capabilities slide different from a services slide?
A services slide sells what a buyer can purchase, usually with a scope or a price. A capabilities slide shows what the team can do, usually to qualify for a shortlist or a tender. The difference shows up in the evidence: a services slide names inclusions, a capabilities slide names client counts and deliverables.
Should a capabilities slide name clients?
Only with permission, and most decks cannot get it before the meeting. Counting clients instead, as this slide does with 31 and 44, gives the scale without the approval problem. Named clients work better on a separate logo wall or in a case study, where the story can be told properly rather than squeezed into a card.
What photograph works on a slide like this?
Something shot in portrait or square that survives a tall crop of 720 by 1080. A working environment, a room in use or people at a task reads better than a posed group. Avoid any photograph with small text in it, because the crop and the projection will both make it unreadable and it will look like a mistake.
When should capabilities be split into two slides?
Split when there are more than six, when two of them serve different buyers, or when one capability needs its own evidence such as a chart or a case study. A common pattern is a six pillar overview followed by one slide per capability in an appendix, so the presented deck stays short and the written pack stays complete.
How should this slide be presented out loud?
Name the two capabilities the client asked about and give a client count for each, then say the rest are on the slide. Six sentences read aloud takes about ninety seconds and sounds like a brochure. The counts are there so the audience can ask about the smallest number, which is usually the most interesting conversation.
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