Videos

AI UGC video generator

UGC ads work because they look like somebody filmed themselves in a kitchen, not because they look expensive. This generator casts one AI creator, gives them a voice, and animates their portrait speaking each line, then cuts between those takes with fast proof beats.

Create a video with OneCraftThe persona rule, the beat structure, the hard 30 second ceiling and the plan gate
The video type selector highlighted in the video generator
Three video types, chosen before you generate, and each builds a different kind of scene flow.

One person, generated once

The director writes a creator description first: gender, age, look, clothing, setting. That single description produces one portrait image, and every talking clip animates that same portrait, spoken by the same synthesised voice. Identity and voice therefore cannot drift between cuts, which is the tell that gives away most stitched-together AI creator ads.

Talk, proof, talk, proof, close

Two or three talking scenes are the spine and carry the hook, the experience and the recommendation, in that order, as one person's continuous thought. Between them sit one to three proof or credibility beats: sliding checklists, a stacked word statement, a count-up number, a five star verdict, a social post card, a before and after split. The last scene is always a close, which is the offer, the code or the ask.

The 30 second ceiling is real

The whole video must run under 30 seconds. That is enforced through the prompt rather than left to taste: never more than three talking scenes, each running as long as its dialogue at roughly 5 to 7 seconds of speech, and every non talking scene held to 2.5 or 3 seconds. It is also why the length picker only offers short and standard here, with both labelled max 30s.

Written as speech, not copy

The dialogue is the exact spoken words and it is that scene's audio. It is written first person and deliberately imperfect, with the okay so and honestly and look that real people say, and no announcer tone. Uploaded product screenshots go into the proof scenes rather than the talking ones, so the creator stays the subject and the product is the cutaway.

How it works, in three steps

  1. Step 1

    Describe the product and the vibe

    Say what it is, who buys it, and how the person should come across. The persona is cast from that, so an audience mismatch shows immediately.

  2. Step 2

    Let it cast and speak

    One portrait is generated, one voice is chosen, and up to three talking clips are animated from that portrait. This takes longer than a normal generation.

  3. Step 3

    Recut in the builder

    Rewrite dialogue, drop a proof beat, swap the closing offer. The talking clips stay as they are unless you regenerate that scene.

The full walkthrough with screenshots is in the guide Make a UGC creator video with AI.

Limits worth knowing

Questions people ask

Is the person real?

No. The portrait is generated from a written description, and the voice is synthesised. Nobody is filmed and no likeness is taken from a real creator.

Why is it capped at 30 seconds?

Because the format is. A creator ad that runs past half a minute stops reading as somebody talking and starts reading as an ad, and the platforms it is made for reward the shorter cut.

Can I use my own product photos?

Yes, and you should. They are placed in the proof beats, which is where a viewer expects to see the thing rather than the person. Up to eight images ride along with the brief.

What is the difference from a faceless video?

Only the talking spine. A faceless video is text, images, voiceover and captions with nobody on camera. UGC puts a generated person in frame for two or three of the scenes and cuts to the same kind of beats around them.

Make your own video

The button opens the generator with this use case already described. Change the wording to match yours, generate, then edit anything you like.

Create a video with OneCraft

Related pages

More finished work of this kind is on the video examples hub.