Turn product photos into a video ad

The three things a photo cannot carry

Price, urgency and instruction. A photograph of a chopping board will never tell somebody it is 55 pounds until Sunday with a code. Those live in scene roles built for them: offer, which has layouts for a promo code chip, a swinging price tag, a one word deal in a filled circle and a hard colour split; countdown, which sets a date in enormous type or runs an animated three two one; and the closing role, which is where the button and the instruction go.

None of them will be invented

This is a hard rule in the director's instructions and it works in your favour. It will not make up a price, a discount, a deadline or a statistic. Offer scenes are refused unless the brief actually offers something and countdown scenes unless there is a real date. So a brief that is only a product description will come back as a nice product video with no commercial hook, which is usually not what somebody uploading listing photos wanted.

Which photo opens

Not necessarily your hero shot. The director reads what each picture actually shows, and an ad usually opens on the beat that earns attention rather than on the packshot. A lifestyle shot with a person or a context works harder in a first scene than a white background cutout, which is much better placed later, in a gallery beat or beside the price. If you want a specific photo first, say so in the brief.

The specification belongs in a stat, not a paragraph

Dimensions, weight, material and capacity read badly as a sentence and well as a number set huge on screen. Stat scenes carry one headline figure counting up, stat grids carry several at once, and a table holds up to four columns and six or eight rows, depending on the layout, for a real specification. Give those numbers in the brief and they become the proof section of the ad rather than a line of narration nobody retains.

How it works, in three steps

1. Step 1

   Write the commercial half of the brief

   Price, any discount and its code, the deadline, and the exact action you want. Everything you leave out simply will not appear.

2. Step 2

   Attach the photos you would use in a listing

   Hero, two details, one in use, one showing scale. Eight is the cap, and shots the analysis judges weak get dropped.

3. Step 3

   Name the opener if you care

   Say which picture should open. Otherwise the director picks the one it judges strongest for a first scene, which may not be your packshot.

The full walkthrough with screenshots is in the guide Make a promo video with AI voiceover.

Limits worth knowing

• Nothing is retouched. Backgrounds stay, reflections stay, and a cluttered shot stays cluttered.
• There is no live price or stock feed. Whatever price you type into the brief is a fixed piece of text in the export.
• A countdown scene renders the date as text. It does not count down against a real clock once exported.
• Product tags, shoppable links and catalogue integrations are not produced. The output is an MP4.

Questions people ask

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