B2B video maker

Brand first, because most of the audience is not buying

At any moment the large majority of a category's buyers are out of market, so the job of most B2B video is a memory link rather than a click. That is the argument for the logo appearing immediately instead of at the end: the people who will buy in eighteen months need to associate the idea with you now. A brand colour field with a wordmark on it is an opener rather than a closer for this reason.

The lever this tool does not give you

Be honest about it. The strongest single choice in the platform's research is a subject matter expert talking to camera, with reported uplifts of about two fifths for an expert, over half for an executive, seventy percent for conference stage footage, a third for face to camera and two fifths for real people over staged. This tool has no camera and generates no presenter for a business video. If you can film one expert for thirty seconds, do that. Use this for everything around it.

The levers it does give you

Sound off legibility, which matters because around four fifths of professional feed video is watched muted and bulleted on-screen captions have been credited with substantially longer dwell. One message per video rather than three. A real number set large, which is what a stat or chart scene is built for. A contrarian claim rather than a safe one, worth about a fifth more engagement in the same research. And a call to action in the last few seconds with the brand still on screen.

Length, and the six second trap

Fifteen to thirty seconds for a feed or awareness placement. But the six second cut is the platform's weakest length, not its safest: brand films of thirty one to sixty seconds were reported to deliver around sixty percent more engagement than six second formats. The worst option is the two minute product film, too long to finish in a feed and too short to convert as a gated asset. Gate the deep dive, leave the category and thought leadership video ungated.

How it works, in three steps

1. Step 1

   Put the brand in the first scene

   Set a wordmark in the brand kit and let the opener carry it, rather than saving it for the closing scene.

2. Step 2

   Pick one message

   Product, culture and hiring in one sixty second cut means none of them is remembered and none of the footage can be re-cut for another channel.

3. Step 3

   Lead with the number

   On a professional feed the finding is the hook. A stat scene sets one figure huge and counts it up, and it will only use a figure you supply.

The full walkthrough with screenshots is in the guide Make a promo video with AI voiceover.

Limits worth knowing

• No filmed presenter and no generated business spokesperson. An expert on camera has to be uploaded as a clip.
• The 1:1 canvas the platform accepts is hidden from the pickers, so landscape is the practical choice for cross device reach there.
• Exports are MP4 at 30 frames a second, which sits right at the platform's stated frame rate ceiling.
• No claim checking. Comparative and superlative claims are written exactly as you supply them, and comparative advertising is the most challenged category.

Questions people ask

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